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“上海之夏”奉贤篇启幕 推亲子游、赛事经济、夜经济等多元文旅体验 营造“吃住行游购娱”全业态消费场景
Jie Fang Ri Bao· 2025-07-10 01:47
记者 沈思怡 据悉,消费季期间,奉贤的"赛事经济"也将持续发力。今年9月12日至14日,2025MXGP世界摩托 车越野锦标赛将在奉贤国际越野赛车场举办,赛事今年新增嘉年华板块,外场免费开放,市民可畅享机 车市集、美食与亲子互动体验。此外,中国广场舞大赛总决赛、全民游泳赛、索道滑水锦标赛、环上海 ·新城自行车公开赛等大众赛事也将在消费季期间登陆奉贤,引流外来文旅消费,激发本地体育热情, 推动"体育+商业+文旅"深度融合。 启幕式上,奉贤还发布了汽车促消费补贴的最新情况。据介绍,今年6月起,奉贤启动汽车促消费 补贴活动。只要是在奉贤购车的个人消费者,购买的燃油车或新能源车符合相关要求,并由奉贤税务机 关开具购车发票,即可参与补贴活动。其中,8万元(含)至20万元车辆补贴3000元,20万元(含)以 上补贴4000元。区补叠加国补、市补政策,消费者最高可享2.4万元购车补贴。 "真金白银"的实惠提升了消费者的购车意愿。数据显示,自补贴活动开展以来,奉贤汽车市场迎来 大幅增长,23家抽样企业汽车销量同比增长91.42%,销售额同比增长73.58%。 本次消费季活动还将在"文旅体验"方面提升多元供给。眼下,奉贤博物馆 ...
中国潮玩出海2.0:Labubu之外还有什么杀招?
创业邦· 2025-07-02 09:49
以下文章来源于娱乐资本论 ,作者娱子酱团队 娱乐资本论 . 娱乐资本论隶属于界面财联社(上海报业集团主管主办),持有新闻牌照,是北京市文化产业投融资协 会会员单位,并与中国网络视听大会、北京国际电影节、上海国际电影节等行业大会展开了长期、深度 的合作,致力于独家报道,是泛文娱行业第一媒体。 来源丨 娱乐资本论(ID:yulezibenlun) 作者丨吴晓宇 中国潮玩的这把火,在海外越烧越旺。 上月中旬,韩国泡泡玛特停止了Labubu在线下店铺的销售,原因是担心潜在的安全事故。英国的盛 况也不遑多让。泡泡玛特门前多次发生斗殴,为的就是抢到一个小小的Labubu。 各种中国潮玩开售即秒光的情况下,海外的粉丝们也开始寻找一些新门路。线下店抢不到心爱的款 式,那就跑到国内的销售平台抢玩偶、抢配件甚至是抢娃衣。在这种狂热的氛围下,中国潮玩公司出 海抢地盘,几乎成为一种必然。 如果说2021年是潮玩出海的1.0时代,那么 今 年奔向海外市场的潮玩厂商正在实现几何倍数的增 长,步入了2.0时代。日韩、东南亚和欧美,这些地区的潮玩市场早已挤满了中国公司,各家厂商似 乎正在把国内激烈厮杀的故事重演一遍。 笔者与多家潮玩厂商交流 ...
济宁:“文化+”赋能千行百业
Da Zhong Ri Bao· 2025-06-26 00:44
Group 1 - The core idea emphasizes the integration of traditional culture into modern education and social practices, showcasing its relevance and adaptability in contemporary society [1][2] - The "Cultural + Youth Education" initiative is highlighted as an innovative solution to enhance moral education through experiential learning and cultural activities [1] - The promotion of cultural practices, such as the self-produced play "The Bride Price Incident," reflects a shift towards more modest wedding customs, fostering a new cultural ethos in local communities [3] Group 2 - The "Cultural + Tourism" approach is being implemented in Jining, with various attractions and activities designed to engage visitors and promote cultural heritage [4] - The establishment of teaching bases in multiple counties aims to enhance the understanding of traditional culture and improve the moral standards of local officials [4] - The development of city branding through cultural elements, such as the "Li Bai" character, is contributing to the enhancement of urban soft power and overall economic growth [4]
践行金融为民 守护千家万户 | 金美信开展金融知识万里行活动
Cai Fu Zai Xian· 2025-06-20 11:53
在数字经济快速发展的背景下,"老少新"(老年人、青少年、新市民)等重点群体因金融知识储备不足, 易成为不法分子的侵害目标。为有效帮助重点群体筑牢科学的金融消费理念,金美信消费金融走进厦港 街道党群服务中心,开展"金融知识进万家 识诈防非守安宁"主题宣教活动以及金融知识游园会。 与此同时,金美信消费金融还在公司内部营造了浓厚的金融知识宣教氛围,通过在办公区醒目位置张贴 海报、摆放宣传折页、LED屏播放相关视频等多样化形式,让员工对金融知识有更清晰的认识,有效提 升自身防范风险的能力。 在主题宣教活动现场,金美信消费金融的宣教员紧扣老年群体关注的"以房养老"、"康养服务"陷阱 及 新市民、商家群体关心的"民间投融资"风险 等热点议题,通过以案说险、有奖问答等丰富形式,让防 范非法集资、反洗钱、征信知识等金融干货走进千家万户,为"老少新"撑起坚实的金融安全保护伞。 未来,金美信消费金融将持续创新宣教形式,精准响应金融消费者需求,推出更多接地气、有温度的金 融服务,擦亮"金融为民"服务底色,为构建和谐、健康的金融消费环境贡献力量。 6月12日,金美信消费金融还为厦港街道党群服务中心的退休老人精心策划了一场沉浸式金融知 ...
1700余场活动、7条主题游线路,北京加码端午假期文旅市场供给
Bei Jing Shang Bao· 2025-05-26 13:31
Group 1 - The core theme of the Dragon Boat Festival activities in Beijing is "悠悠端午情·京彩夏日行," with over 1,700 events planned to share the joys of early summer with residents and tourists [3][4] - Traditional customs such as dragon boat racing, eating zongzi, and hanging mugwort are highlighted, with specific events like the "九州竞渡" dragon boat race featuring teams from prestigious universities [3][4] - The introduction of "京郊游主题游" products aims to enhance micro-vacation experiences, featuring seven themed routes that combine ecological education and cultural experiences [4] Group 2 - The Dragon Boat Festival coincides with International Children's Day, leading to a surge in demand for family-friendly activities, with 95 parent-child park activities organized across the city [6][7] - Data from online travel platforms indicates a 20% increase in interest for family outings compared to the previous year, with significant growth in theme park ticket bookings and hotel package reservations [6][7] - New parent-child products are being introduced in districts like Tongzhou and Yanqing, incorporating AR technology and various recreational activities to engage children [7]
多元消费场景解锁“新玩法”
Xin Hua Ri Bao· 2025-05-22 22:17
Core Insights - The hotel industry in Wujiang is undergoing significant transformation to meet diverse consumer demands, particularly through personalized experiences such as pet-friendly rooms [1][3] - The competition in the hotel market is intensifying, with both budget and high-end hotels expanding, leading to market saturation and necessitating innovative strategies for survival [3][4] - The tourism sector in Suzhou is thriving, with 181 million visitors and a total revenue of 204.11 billion yuan last year, indicating a strong market potential for hotels [4] Group 1: Industry Challenges and Responses - The hotel industry faces challenges such as oversupply and changing consumer preferences, pushing operators to adapt their business models and marketing strategies [3][5] - Traditional hotels are struggling to transition from a focus on government receptions to attracting business and leisure travelers, highlighting the difficulty of adapting to new market conditions [3][5] - Hotels are increasingly integrating cultural elements and unique experiences into their offerings to differentiate themselves in a crowded market [5][6] Group 2: Innovative Strategies - Wujiang hotels are exploring various innovative strategies, such as opening bookstores and offering unique cultural experiences to enhance their appeal [2][5] - The East Taihu Hotel is leveraging its lakeside location to create themed experiences, including lake-view rooms and yacht afternoon tea services [6] - The Huayi Hotel is capitalizing on the "intangible cultural heritage" trend by offering activities related to local crafts, attracting both residents and tourists [7] Group 3: Digital Transformation - Digital marketing is becoming essential for hotels, with a shift towards online platforms like Douyin and Xiaohongshu to reach modern consumers [8] - The Wujiang Hotel is seeing an increase in online bookings, indicating the effectiveness of digital strategies in enhancing market competitiveness [8] - The focus on digital transformation is not just about technology but also involves a shift in mindset to better understand and serve customer needs [8]
装上“最强大脑” 文旅服务一键触达
Su Zhou Ri Bao· 2025-05-19 22:59
智慧化管理平台创新赋能景区商户 游客来了玩什么?去哪里玩?如何用数字手段赋能文旅,在互联网时代出圈?在苏州工业园 区,"惠游园区"平台对这些问题给出了精彩答案。 通过便捷的微信小程序,随时随地一键获取园区食、住、行、游、购、娱信息;全面且优惠的文旅 产品及时"上链接",任君挑选;景点、酒店、购物中心、停车场、卫生间等线路随心规划,掌握"景区 舒适度";AI客服化身贴心"旅行管家",24小时答疑解惑……上线四年来,"惠游园区"如同一个随身携 带的"数字导游",打破时间与空间的限制,将园区万千精彩浓缩于指尖方寸之间。 近日,"惠游园区"总交易额正式突破亿元大关,累计为156万人提供智慧文旅服务,为超300家平台 商户带来智慧营销渠道,"惠游园区"为园区文旅装上"最强大脑",让文旅服务一键触达、商户监测一屏 掌控、游客体验一路升级。 在园区,如果"且与诗意共远方"是一种必然,"惠游园区"正让"诗和远方"触手可及。 多元化线上服务精准满足游客需求 当季优惠信息、最新活动及旅游攻略,小程序直接购票、预约场馆……打开"惠游园区"小程序,门 票线路、酒店餐饮、演出赛事、活动日历、旅游攻略、景区导览、文创特产等各色服务应有尽 ...
以“新”破局促消费,“苏式”文旅“满园春”
Jiang Nan Shi Bao· 2025-05-08 23:14
Core Insights - The article highlights the booming cultural and tourism activities in Jiangsu, driven by government policies, market innovations, and upgraded consumer demand [1][2][3] Group 1: Policy and Economic Impact - The "Several Measures" issued by five government departments aims to enhance the development of the cultural and tourism industry, encouraging businesses to optimize and expand their offerings [1][2] - The implementation of these policies has led to significant growth in the performance of the live entertainment sector, with 5,603 performances generating a ticket revenue of 350 million yuan in Q1, marking a year-on-year increase of 166.2% [2] - The policies have also stimulated related sectors, with cultural and tourism activities generating 1.9 billion yuan in direct consumption during the May Day holiday [3] Group 2: Market Trends and Consumer Behavior - The trend of "traveling with performances" has gained popularity, with major events like the Taihu Bay Music Festival attracting over 36,000 attendees, showcasing a shift in consumer behavior towards experiential tourism [1][3] - The data indicates that 47.2% of attendees at performances were from outside the province, highlighting the appeal of Jiangsu's cultural offerings to a broader audience [2] - The rise of new tourism formats, such as cruise and RV camping, is being supported by targeted incentives to address market challenges like product homogeneity and service standardization [2] Group 3: Rural Tourism Development - Rural areas are also experiencing a cultural tourism revival, with events and attractions drawing significant visitor numbers, contributing to local economies [4] - The integration of cultural experiences in rural tourism, such as performances and markets, has led to increased foot traffic and demand for local accommodations and dining [4] - Jiangsu's approach to blending urban and rural tourism through policy and market initiatives is creating a comprehensive narrative of cultural and economic revitalization [4]
纵览湖北文旅“世界名片”:这里跃动着旅游产业国际化转型的脉搏
Xin Hua She· 2025-05-03 10:58
来源:5月3日《新华每日电讯》 作者:新华每日电讯记者喻珮 熊翔鹤 游览拥江入城的武汉,领略"极目楚天舒"的大气磅礴;踏访"神武峡"精品旅游线路,探寻三大"世界名 片"之奇观……这里是坐拥山水长卷、人文史诗的荆楚胜景,更是我国建设"旅游强国"的前沿阵地。连 日来,湖北正式宣介"神武峡""赤黄红"两大文旅主轴,提出重点打造大黄鹤楼、武当山、长江三峡、神 农架、恩施大峡谷5家世界知名旅游景区,分重点、分时序、梯度推进建设世界知名文化旅游目的地。 依托深厚的文化积淀、独一无二的自然风光,眼下湖北正围绕"一幅美丽的画、一本厚重的书、一首激 昂的诗、一座丰饶的园、一架通达的桥"聚焦文旅融合、延伸产业链条,积极迈向国际化的舞台。 "神武峡"跨越鄂西,连接武当山、神农架、长江三峡、恩施大峡谷等景区,串联起7处世界级自然与文 化地标、12处国家5A级景区。循着"神武峡"精品旅游线路,海内外游客可亲近天地间的生灵,遍览拥 有"世界名片"的三大奇观与地标。这里既有地球亿万年雕琢的自然奇观——海拔3106.2米的"华中屋 脊"神农架,又有华夏文明孕育的文化奇观——世界文化遗产、中国道教圣地武当山,还有世界上规模 最大的水电站——三 ...
中新天津生态城:“白+黑”开启多维沉浸式文旅狂欢
Zhong Guo Xin Wen Wang· 2025-04-30 01:31
原标题:中新天津生态城:"白+黑"开启多维沉浸式文旅狂欢 记者从中新天津生态城29日召开的新闻发布会上了解到,"五一"假期将至,生态城各景区和文化场 馆纷纷开启"白+黑"模式,打造沉浸式多维文旅场景。 据介绍,"五一"假期,国家海洋博物馆12个常设展、《长安三万里——陕西唐代文物精华展》等3 个临时展将带领观众一站式收获"多彩文明";泰达航母主题公园将通过军事资源场景化、科技演艺IP 化、文创体验亲子化,创新打造"可触摸的国防教育+可共情的文化狂欢"游园模式;天津津翔野生动物 园将推出天津首个户外"胖胖动物园",以系列呆萌的户外大型气模和野生动物的组合,打造动物园游玩 新体验。 焰火秀表演是生态城文旅一大亮点。"五一"假期,泰达航母主题公园的"夜上津门·焰遇航母"五一 特别版无人机焰火秀和"方特加长版焰火秀"表演将点亮夜空。在泰达航母主题公园,数万枚焰火与近千 架无人机将以天为幕,编织"极光鲸群游弋星海""丝路驼铃跨越千年"等震撼画面,搭配网红烟花"七彩 祥云""紫藤花海",以科技美学书写中国式浪漫。方特欢乐世界则采用新型焰火种类和造型,以璀璨礼 花配合动感音乐,形成"火树银花不夜天"的景观。 "五一"假期, ...