游戏引擎(如Unity和Unreal Engine)

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Omdia:预计2025年全球游戏行业收入将达2340亿美元 技术供应商产值占比超30%
智通财经网· 2025-07-04 06:10
Core Insights - The gaming industry is projected to generate $234 billion in revenue by 2025, with approximately $71 billion directed towards technology suppliers, indicating that these companies will account for over 30% of the total market value [1] - The gaming industry is not solely composed of developers and publishers; rather, a critical value network is emerging where technology suppliers play an increasingly vital role [1] - The modern gaming industry relies on a vast network of technology suppliers, with each company playing a key role in the "concept to product" process, collectively forming a market expected to reach $71.5 billion by 2025 [1] Development - Game engines (such as Unity and Unreal Engine) and various design tools form the core of modern game development, creating a modular foundation for developers [4] - The estimated value of this technology ecosystem is $6 billion [4] Operations - Online games require a robust infrastructure network for ongoing operations, especially for multiplayer and real-time service games, which depend on server architecture and operational solutions [5] - Even single-player games rely heavily on data analysis and content management tools, with this technology sector expected to exceed $14 billion by 2025 [5] Distribution - Digital distribution platforms serve as the primary connection between developers and players, offering services beyond mere distribution, including data analysis and social features [6] - This sector is projected to reach a market size of $40 billion by 2025, making it the most profitable area in gaming technology [6] Monetization - The rise of free-to-play models and in-game purchases has transformed gaming revenue strategies, with advertising technology and payment processing becoming essential infrastructure for monetization [7] - Game companies invest over $10 billion annually in various technologies to support monetization efforts [7] Security - As the interconnectedness and commercial value of gaming increase, security technologies such as anti-cheat software and fraud detection systems are crucial for protecting both players and developers [9] - This sector currently has a market size of less than $1 billion, representing one of the most challenging areas for commercialization in gaming technology [9] Future Outlook - Gaming technology is playing a core role in optimizing processes and reducing costs, while emerging business models are creating new monetization pathways and user engagement methods [9] - The integration of AI is expected to significantly transform game development and user experience, emphasizing the importance of embracing complexity and leading technological innovation to gain a competitive edge in the rapidly evolving ecosystem [9]