Core Insights - The company is launching extensive marketing activities to boost consumer engagement during the upcoming National Day and Mid-Autumn Festival, focusing on value-for-money and experiential dining [1][4] - The introduction of new products and membership service upgrades aims to enhance customer experience and expand market reach [2][4] - The "dual-point model" of the brand Cuocuo is being expanded nationally, redefining hot pot consumption with a focus on high-quality ingredients and diverse dining options [3][4] Group 1: Marketing Strategies - The company is implementing eight themed marketing activities from September 25 to October 15, including a lottery with 80,000 prizes to stimulate consumer interest [1] - Special gift cards for the Mid-Autumn Festival are being offered, including 300 yuan single meal vouchers and 500 yuan double meal vouchers, targeting holiday gifting needs [1] - A limited-time family reunion package priced at 148 yuan is being promoted, highlighting high cost-performance advantages [1] Group 2: Product Innovations - New product offerings include crispy chicken racks and a strawberry smoothie tea, enhancing consumer choices [2] - The company is expanding its reach through promotional packages on platforms like Meituan and Douyin, including a 58 yuan trial package and a 123 yuan double meal [2] Group 3: Service Enhancements - Membership services are being upgraded, allowing members to exchange 600 points for a 30 yuan discount coupon during the holiday period [2] - A new points mall activity is being launched to enhance the overall membership benefits [2] Group 4: Strategic Developments - The Cuocuo brand is expanding its dual-point model to 18 new locations, optimizing the model based on regional characteristics [3] - The company is committed to providing high-quality ingredients at competitive prices, with a focus on seafood and premium meats in its upgraded meal packages [3][4] - The innovative dual-point model combines high-quality single dishes with an all-you-can-eat experience, breaking traditional dining norms [3][4]