国庆中秋假期临近，餐饮市场将迎来一波儿消费热潮。9月29日，新京报记者从多家餐饮老字号、知名餐饮企业了解到，目前，多家餐企在国庆中秋假期的 包间已经全部订满。同时，叠加"金九银十"的婚礼旺季，多家餐企承接婚宴"接到手软"。多家餐企的负责人表示，今年的假期长达8天，预计餐饮客流、营 收将比去年同期出现10%至15%的增长。 老字号新菜品双节集中亮相 遍布北京的餐饮老字号，历来都是节假日本地消费者和外地游客品尝美食的打卡热门。新京报记者从聚德华天旗下的多家老字号了解到，进入秋季以来，烤 肉季、砂锅居等老字号客流明显上涨。结合假期期间的聚会、旅游客群，或将再次出现销售高峰。烤肉季经理鲁建伟表示，今年，国家级烤肉技艺传承人以 内蒙古沙葱入馔，首创了"塞外秋韵烤羊肋间""贴骨羊排"等菜品。"我们一方面以国家级非遗烤肉技艺为基础创新，不断提升非遗项目的参与体验和味觉体 验；另一方面，逐步将店里的传统技艺与羊肉不同部位融合，努力做北京最好吃的羊肉菜。"据介绍，为了提升中秋佳节的非遗体验，中秋当天，店内会将 普通的"文吃烤肉"全部免费升级为烤肉季八味烤肉之一的"怀中抱月"。砂锅居也为迎接国庆中秋假期的到来，推出"金九银十暖心 ...

本报讯 （记者李静）国庆中秋双节将至，各行各业迎来消费黄金期。伴随家庭聚餐与社交需求显著攀 升趋势，呷哺呷哺餐饮管理（中国）控股有限公司（以下简称"呷哺呷哺集团"）开启大规模的营销活 动。面对当前消费者对质价比与体验感要求逐渐提高的餐饮环境，呷哺呷哺集团旗下呷哺呷哺与湊湊两 大品牌，通过主打质价比的限定套餐与会员专属福利，以多元消费模式和实实在在的超值优惠，在激烈 的节庆市场竞争中点燃消费热情，打造一场沉浸式金秋餐饮盛宴。 呷哺呷哺集团创始人、董事长贺光启表示："我们提供高品质的海陆双享，如安格斯牛肉、澳洲谷饲和 牛、鲍鱼、生蚝等，在同等价格情况下，食材品质高于行业平均水准。这种创新的双点模式打破了传统 餐饮消费的单一形式，将高品质单点与自助畅吃相融合。" 9月28日起，湊湊火锅对套餐内容进行全面升级。158元套餐增加三类海鲜和台式风味香肠；198元套餐 新增文昌鸡、两类海鲜和虎皮凤爪；258元套餐则提供更丰富全面的菜单选择。三个档位的畅吃套餐涵 盖93至122项精选菜品，其中"海鲜畅享"模式成为行业差异化竞争的亮点。 创新驱动品质升级 呷哺呷哺通过多维度活动策略，从9月25日至10月15日期间推出八大主题营 ...

Group 1 - The core viewpoint of the articles highlights the ongoing innovation and market expansion strategies of the company, particularly through participation in significant trade events and the introduction of new dining concepts [1][2] - The company has been a participant in the China International Fair for Trade in Services for seven consecutive years, serving as a designated catering service provider for the third year, which enhances brand recognition and consumer engagement [1] - The introduction of the "selected a la carte + unlimited dining" model by the mid-to-high-end hot pot brand, Coucou, reflects the company's commitment to innovation and improving the quality-price ratio in the dining experience [1] Group 2 - The company has launched various innovative activities this year, such as "Coucou Hot Pot Base Free Selection" and brand collaborations, aimed at attracting younger and family-oriented customers [2] - The company operates a 16.1 million mu organic sheep farm, focusing on cultivating the unique "Panda Sheep," which not only supplies its own restaurants but also caters to external dining enterprises [2] - The overseas market revenue of the company increased by 5% year-on-year in the first half of 2025, attributed to innovative marketing strategies and differentiated experiences in regions like Hong Kong and Taiwan [2] - The company aims to enhance management and operational efficiency through a strategy focused on quality over quantity, supply chain optimization, cost control, and innovative business models [2]

Financial Data and Key Metrics Changes - The company experienced positive traffic growth in July, indicating a recovery from earlier pressures faced in urban markets [10][12] - The company is confident in achieving low single-digit comparable sales growth for the year, with pricing expected to contribute approximately 2% [35] Business Line Data and Key Metrics Changes - The introduction of limited-time offers (LTOs) such as the summer barbecue menu and Dubai Shake has positively impacted traffic and check growth [14][15] - The company has seen strong performance from new menu innovations, which are designed to attract both new and returning guests [16][17] Market Data and Key Metrics Changes - Significant market share gains were noted in cities outside of New York and D.C., with high single-digit comparable sales in markets like Denver, Los Angeles, and Miami [10][12] - The company has a robust pipeline, with over 90% of new openings planned outside of New York and D.C., indicating a strategic focus on diversifying market presence [12] Company Strategy and Development Direction - The company is focused on culinary innovation, operational improvements, and enhanced marketing strategies to drive sales growth [4][8] - There is a strong emphasis on unit growth, with plans to open more locations and a commitment to reducing build costs by 10% this year [38][39] Management's Comments on Operating Environment and Future Outlook - Management acknowledged macroeconomic pressures, particularly in urban areas, but expressed optimism about future recovery and brand health [12][13] - The company is investing in operational efficiencies and marketing to offset cost pressures and enhance guest experience [50][51] Other Important Information - The company has launched a new app to enhance customer loyalty and frequency, with targeted promotions to encourage repeat visits [27][30] - A new kitchen testing facility has been established to optimize operations and improve efficiency in restaurant layouts [60][63] Q&A Session Summary Question: How have urban markets improved? - Urban markets like New York and D.C. have faced unique pressures, but there is optimism for recovery as the company sees momentum in other markets [10][12] Question: What are the impacts of recent menu innovations? - Recent LTOs have driven traffic and mixed growth, with successful promotions enhancing brand awareness and guest acquisition [14][19] Question: How is the company addressing cost pressures? - The company is focusing on operational improvements and supply chain efficiencies to mitigate cost pressures without significantly increasing prices [50][65] Question: What are the expectations for unit growth? - The company is confident in its unit growth strategy, with a solid pipeline and strategic investments in development resources [37][39] Question: How is the loyalty program evolving? - The company is rolling out guest recognition features in its app to enhance customer loyalty and frequency of visits [27][30]

Core Viewpoint - The 2025 China (Beijing-Tianjin-Hebei) Catering Industry Expo and the 2025 Third China Beijing-Tianjin-Hebei Food Ingredients E-commerce Festival successfully opened, showcasing a wide variety of food ingredients and promoting innovation in the catering industry across the three regions [1][2]. Group 1: Event Overview - The event attracted over 20,000 professional visitors from Beijing-Tianjin-Hebei and surrounding provinces, with a bustling atmosphere in the 50,000 square meters exhibition area [1]. - Key figures from various culinary associations and companies delivered speeches, emphasizing the expo's role in promoting collaborative innovation and resource integration in the catering industry [1]. Group 2: Regional Cuisine and Innovations - The president of the Hebei Hotel Cooking and Catering Industry Association presented the updated achievements of Hebei cuisine, including a list of must-try dishes and restaurants to enhance regional culinary development [2]. - Various local food trade companies showcased unique products, such as dried chicken and various types of noodles, attracting significant interest from attendees [2][4]. Group 3: Competitions and Industry Development - An innovative cooking competition featured chefs from Hebei, showcasing their skills in preparing the famous "Golden Hair Lion Fish," resulting in over a hundred unique dishes [4]. - The Hebei Cuisine Industry Development Conference highlighted innovations in the local pancake and health food industries, along with the release of a list of the top 50 barbecue enterprises in Hebei [6]. Group 4: Supply Chain and Efficiency - A one-stop precise procurement meeting was held to enhance efficiency and reduce unnecessary costs for supply and demand enterprises within the food ingredient industry [8]. - Concurrent events included a cooking competition for Beijing roast duck and a commercial kitchen design competition, focusing on innovative solutions for optimizing kitchen space and improving operational efficiency in the catering sector [8].

Core Insights - The national catering market is experiencing a consumption boom driven by a series of holidays in May 2025, including Labor Day, Mother's Day, "520" confession day, and the Dragon Boat Festival, alongside increased demand for summer specialty dining [1] - The catering industry prosperity index significantly rose from 94.7 in April to 104.2 in May, reflecting a 10% month-on-month increase, indicating strong holiday economic impact and consumer vitality [1] - The index calculation method has been optimized to better capture industry trends, covering over 3,000 catering outlets across more than 50 cities, including various categories such as Chinese cuisine, fast food, hot pot, barbecue, and beverages [1] Industry Rankings - In the May 2025 Red Catering Index Top 100, Haidilao, KFC (China), and Luckin Coffee ranked in the top three, with McDonald's (China), Mixue Ice City, Starbucks (China), and Pizza Hut (China) following closely [5] - The fast food category had the highest representation with 36 brands, while Chinese cuisine had 23 brands, hot pot and beverages each had 13 brands, and specialty categories had 9 brands [5] Market Trends - The holiday economy has not only boosted the overall catering market index but also sparked innovation within the industry, with new product launches across key segments such as Western fast food, noodles, tea drinks, coffee, hot pot, and bakery [6][12] - In the Western fast food segment, regional flavors are gaining popularity, exemplified by Burger King's new shrimp and beef burger [8] - The tea drink market is led by fruit teas, with innovative products featuring local flavors and health elements [8] - The coffee market is vibrant, with new products incorporating fruit flavors and nut elements [10] - The hot pot market is seeing a surge in new side dish offerings, with Haidilao introducing popular new items [10] Financing Activity - In May 2025, there were 4 recorded financing events in the national catering sector, primarily focused on downstream catering brands, with 3 companies indicating IPO intentions [12] - These financing activities reflect the market's vibrancy and suggest future growth trends within the industry [12] Overall Market Outlook - The catering market in May 2025 is characterized by rising consumption, active innovation, brand expansion, and accelerated financing, injecting new vitality into the industry and enhancing consumer dining experiences [13]