Core Viewpoint - The rise of live e-commerce is transforming traditional retail, emphasizing the importance of human connection and value over price in business [1][12]. Group 1: Live E-commerce Development - Live e-commerce is emerging as a new business model driven by the digital economy, significantly altering the retail landscape [1]. - The founder of "Yuhui Together," Dong Yuhui, emphasizes that the ultimate goal of commerce is to connect with people's hearts, where value surpasses price [12]. - The live e-commerce platform has gained significant traction, with over 31 million followers as of September 11 [14]. Group 2: Impact on Traditional Industries - Live e-commerce is revitalizing traditional industries by enhancing the visibility and sales of agricultural products, such as oranges and crayfish [9][11]. - Dong Yuhui highlights that the transportability of raw materials is crucial for e-commerce success, with certain products being more suitable for online sales than others [9]. - The platform has successfully increased the online popularity of products like Chongqing oranges, demonstrating the effectiveness of the new e-commerce model [9]. Group 3: Consumer Experience and Trust - The company focuses on enhancing consumer trust by ensuring product quality and providing transparent information about sourcing and processing [11][15]. - Dong Yuhui states that the essence of e-commerce is to connect production and consumption, ensuring that consumer needs for safety and quality are met [12][15]. - The platform has implemented measures to improve shopping experiences, including quality assurance and reliable after-sales service [15]. Group 4: Future Plans - The company aims to empower more traditional industries and regional brands by exploring new possibilities within the e-commerce model [16]. - There is a commitment to continuously enhance service capabilities to provide consumers with a superior shopping experience [16].