Core Viewpoint - The rise of live e-commerce is transforming traditional retail, emphasizing that the ultimate goal of business is to connect with people's hearts, where value surpasses price [1][7][13]. Group 1: Live E-commerce Development - Live e-commerce is reshaping the retail landscape, driven by the digital economy [1]. - The "With Huixing" initiative, founded by Dong Yuhui, has been actively promoting various agricultural products through live streaming, enhancing their visibility and sales [7][10]. - Dong Yuhui's team has engaged in live streaming activities across multiple agricultural regions, creating tailored value for different industries [7][10]. Group 2: Impact on Traditional Industries - The transportation feasibility of raw materials is a key factor in the success of e-commerce for agricultural products [10]. - Successful examples include the Chongqing Fengjie navel orange, which gained significant online popularity due to new e-commerce models [10][12]. - The live streaming approach allows consumers to see the origin and processing of products, enhancing trust and transparency [12][16]. Group 3: Human Connection in Business - The essence of business lies in human connection, where trust and value are more important than mere pricing [13][16]. - The initiative aims to connect producers and consumers, ensuring that farmers' efforts are recognized and rewarded [13][16]. - Consumers seek safe, reliable, and reasonably priced products, and the e-commerce platform serves as a bridge to meet these needs [13][16]. Group 4: Enhancing Consumer Experience - The platform focuses on improving shopping experiences by ensuring product quality, reasonable pricing, and reliable after-sales service [17][18]. - The e-commerce landscape is evolving, with traditional and new content-driven e-commerce models competing [17]. - Dong Yuhui emphasizes the importance of strict quality control and consumer-centric approaches in the face of increasing competition [17][18]. Group 5: Future Plans - The company plans to empower more traditional industries and regional brands, exploring new possibilities in the e-commerce model [18]. - Continuous improvement in service capabilities and consumer experience is a priority for the company [18].

Core Viewpoint - The rise of live e-commerce is transforming traditional retail, emphasizing the importance of human connection and value over price in business [1][12]. Group 1: Live E-commerce Development - Live e-commerce is emerging as a new business model driven by the digital economy, significantly altering the retail landscape [1]. - The founder of "Yuhui Together," Dong Yuhui, emphasizes that the ultimate goal of commerce is to connect with people's hearts, where value surpasses price [12]. - The live e-commerce platform has gained significant traction, with over 31 million followers as of September 11 [14]. Group 2: Impact on Traditional Industries - Live e-commerce is revitalizing traditional industries by enhancing the visibility and sales of agricultural products, such as oranges and crayfish [9][11]. - Dong Yuhui highlights that the transportability of raw materials is crucial for e-commerce success, with certain products being more suitable for online sales than others [9]. - The platform has successfully increased the online popularity of products like Chongqing oranges, demonstrating the effectiveness of the new e-commerce model [9]. Group 3: Consumer Experience and Trust - The company focuses on enhancing consumer trust by ensuring product quality and providing transparent information about sourcing and processing [11][15]. - Dong Yuhui states that the essence of e-commerce is to connect production and consumption, ensuring that consumer needs for safety and quality are met [12][15]. - The platform has implemented measures to improve shopping experiences, including quality assurance and reliable after-sales service [15]. Group 4: Future Plans - The company aims to empower more traditional industries and regional brands by exploring new possibilities within the e-commerce model [16]. - There is a commitment to continuously enhance service capabilities to provide consumers with a superior shopping experience [16].