Core Viewpoint - The collaboration among five agricultural enterprises aims to elevate "Chinese native chicken" as a high-quality global product representing Chinese culinary culture [1][3]. Group 1: Industry Collaboration - The five companies launched the "Action Plan for High-Quality Development of the Chinese Native Chicken Industry," marking a shift from isolated efforts to collaborative development [3]. - The forum focused on key issues such as "having categories without brands" and "having standards without synergy," exploring pathways to overcome these challenges [3]. - The initiative aims to unify quality standards and share channel resources to enhance the overall value chain of the industry [3]. Group 2: Cultural and Economic Significance - The push for collaboration is driven by a cultural responsibility and an industrial opportunity, with the goal of transforming Chinese native chicken into a symbol of health and cultural confidence [3][6]. - The industry aims to contribute to rural revitalization and increase farmers' income by promoting high-quality native chicken as a pride of the Chinese dining table [3]. Group 3: Company Strategy and Financial Performance - Xiangjia Co. is transitioning from a traditional food supplier to a modern food enterprise, increasing investment in cooked and prepared food sectors [5]. - The company has established a complete industry chain from breeding to processing and sales, with significant advancements in the "Xiangjia Black Chicken" breed [5]. - Financial data indicates that in the first half of 2025, the company's revenue reached 2.134 billion, reflecting a 15.13% increase year-on-year [5]. Group 4: Market Opportunities - The trend of consumption upgrading has heightened consumer demands for food safety and quality, creating new market opportunities for the native chicken industry [6]. - The company aims to enhance the overall competitiveness of the Chinese native chicken industry through standard co-construction and information sharing [6].

Core Insights - Hunan Xiangjia Animal Husbandry Co., Ltd. (Xiangjia) hosted the "High-Quality Development Forum of Chinese Native Chicken Industry" in Beijing, aiming to promote the concept of "raising chickens to enrich farmers and strengthen industries" [1] - The forum saw the release of the "Action Program for High-Quality Development of the Chinese Native Chicken Industry," which outlines future directions for the industry [1] - Xiangjia emphasizes the importance of cultural integration in agricultural branding, as consumer demand shifts from mere sustenance to a dual pursuit of quality and cultural significance [1] Company Initiatives - Xiangjia's chairman highlighted the unique value of Chinese native chickens due to their long growth cycle, tender meat, and rich nutritional profile, indicating significant development potential in the market [2] - The company is focused on building a standardized system for the entire supply chain, from breeding to processing, that is internationally recognized and traceable [2] - Xiangjia aims to elevate Chinese native chicken products to a globally recognized brand, integrating them with traditional Chinese culture to enhance consumer experience [2] Future Aspirations - The chairman expressed three key expectations: to establish Chinese native chicken as a symbol of cultural confidence on dining tables, to strengthen it as a pillar for rural revitalization, and to promote it as a recognized cultural symbol of traditional Chinese cuisine globally [3]