◇温氏股份无论处于高峰还是低谷，无论面临何种诱惑，未曾考虑迁移总部，我们希望农牧业生产更接 地气，也希望为孕育我们的土地和支持我们的百姓贡献一己之力 跨越周期的生存法则 《瞭望》：如何概括温氏股份40余年的发展历程？ 文 |《瞭望》新闻周刊记者 王仁贵 贾雯静 唐朵朵 高博翰 历经非洲猪瘟、疫情考验，依旧稳健前行；因实实在在的强农富民业绩荣获"全国脱贫攻坚先进集体"荣 誉称号；无论公司经营效益如何，都保证合作农户合理收入；地理位置看似偏远，仍吸引各方人才汇聚 于此；研发猪基因芯片，解决种业"卡脖子"难题；年销售13亿只肉鸡，向着人人都能吃上健康美味的土 鸡的愿景不断迈进…… 在广东省云浮市新兴县，这座经济体量不大的小城，孕育着一个营收破1000亿元的农牧业巨头企业—— 温氏食品集团股份有限公司。作为一家以畜禽养殖为主业、配套相关业务的跨地区现代农牧企业集团， 温氏股份自1983年创立以来，始终秉持"精诚合作 齐创美满生活"的企业文化核心理念，在时代浪潮中 把握发展节奏，为社会持续贡献力量，并于2015年上市，至今已走过40余个春秋。 面对农业发展的深刻变革，公司董事长温志芬告诉《瞭望》新闻周刊记者，温氏股份将 ...

云浮：农业总产 值跃千亿，以实 干擦亮农业强市 名片丨2026广东 两会_南方+_南 方plus 1 月26日下午，省 十四届人大五次 会议云浮代表团 举行开放团组活 动。省人大代 表、省人民检察 院检察长冯键， 省人大代表云浮 市委书记、市人 大常委会主任卢 荣春，省人大代 表、云浮市委副 书记、市长李庆 新参加会议。会 议围绕云浮高质 量发展思路、信 息化技术赋能传 统制造业转型升 级、县域发展和 乡村振兴等热点 议题，向媒体介 绍相关情况与实 践路径。 十四届人大五次会议云浮代表团举行开放团组活动。拍摄：徐登科 市向农业强市的 关键跨越。 本土培育的温氏 集团，不仅是全 国500强企业， 更是粤东西北首 家千亿级民营企 业，去年肉鸡上 市量超13亿只、 位居亚洲第一， 成为农业产业 的"领头雁"。依 托温氏、德康、 海大等国家农业 龙头企业，云浮 构建起"养殖+屠 宰+深加工"全产 业链农业生产体 系，建成2个国 家级、15个省级 现代农业产业 园，以及42家粤 港澳大湾区"菜 篮子"生产基 地，无核黄皮、 罗定肉桂、中华 土鸡、明基淡水 鱼等"土特产"享 1月26日下午，省 从农业大市迈向 农业强市 ...

Core Viewpoint - The company is leveraging advanced technologies such as artificial intelligence, IoT, and big data to revitalize the traditional Chinese native chicken market, specifically the "Zhonghua Chicken," which is facing competition from the white-feathered chicken market [2][6]. Group 1: Market Dynamics - The market share of Zhonghua Chicken has been under pressure due to the dominance of white-feathered chickens, which account for over half of the domestic meat chicken market [2]. - Consumers prefer purchasing whole live chickens, which constitutes 54% of the Zhonghua Chicken market, but this traditional sales model is inconvenient for busy young families [3]. - The company aims to attract younger consumers by providing convenient purchasing and cooking options, thus expanding the market for Zhonghua Chicken [3]. Group 2: Strategic Transformation - The company is transitioning from selling live animals to offering processed food products, thereby creating a comprehensive supply chain from farm to table [3][5]. - A fully integrated system comprising ecological farms, self-owned slaughterhouses, and food processing plants is being established to standardize operations and enhance product availability [3][5]. Group 3: Product Innovation - The company has introduced a variety of Zhonghua Chicken products tailored for different culinary uses, aiming to elevate local specialties into national trends [4]. - The company utilizes advanced breeding technologies to enhance the nutritional quality of Zhonghua Chicken, achieving a 15% higher amino acid content compared to regular meat chickens [6]. Group 4: Technological Integration - The integration of AI and ecological farming practices has significantly improved the efficiency of Zhonghua Chicken farming, allowing one worker to manage up to 20,000 chickens [7]. - The company has established a smart farming model where data on environmental conditions and chicken health is continuously monitored and analyzed [7]. Group 5: Global Expansion - The company has announced plans to expand internationally, with Southeast Asia, particularly Vietnam, as the initial target market for Zhonghua Chicken [9][10]. - The company is prepared to adapt its business model to various international markets, employing strategies such as cooperative farming and technology transfer to ensure effective market entry [10][11]. Group 6: Future Outlook - The company aims to make high-quality Zhonghua Chicken accessible to consumers at reasonable prices through product innovation and improved marketing strategies [8]. - The long-term vision includes establishing a century-old brand in the livestock industry and positioning itself among the top tier of global agricultural enterprises [11].

Core Insights - The event focused on the theme "Doing Well, Speaking Well," emphasizing the importance of storytelling in food culture and the promotion of Cantonese cuisine [1][2][7] - The discussion included insights from industry experts on how to effectively convey the cultural value behind Cantonese dishes and enhance their global influence [3][4][7] Group 1: Event Overview - The Guangdong Culinary Association's annual meeting was successfully held in Guangzhou, featuring a cultural salon titled "Master of Taste" [1] - The salon included notable guests from various sectors, including culinary arts, media, and cultural research, who shared their experiences and thoughts on food storytelling [2] Group 2: Expert Contributions - Liu Yaning discussed the macro-level significance of enhancing China's culinary soft power and creating a unique food evaluation system to improve the global perception of Chinese cuisine [3] - Zhang Xinmin shared insights on the preservation and evolution of Chao cuisine, emphasizing the importance of understanding local stories and historical details [2] - Li Yiping highlighted the media's role in authentically documenting the craftsmanship of Cantonese chefs and enhancing the value of local food IP [2] Group 3: Industry Challenges and Opportunities - The salon addressed the challenges of insufficient depth in the storytelling of Chinese culinary culture and the need for greater international engagement from industry practitioners [4] - The discussion included strategies for integrating food with tourism, inviting international chefs to explore local ingredients, and uncovering the cultural narratives behind culinary practices [3] Group 4: Cultural Exchange and Innovation - The event concluded with a focus on the need for continuous innovation in the culinary sector to meet evolving aesthetic demands and to effectively communicate the stories of Cantonese cuisine to a global audience [4][7] - The sharing session highlighted the importance of cultural integration, with representatives discussing the fusion of traditional Chinese food with international culinary practices [5][6]

Group 1 - The 2025 Guangzhou International Light Festival officially opened on November 16, featuring the "Big Aoy fish" as a permanent guest attraction [3][4][10] - The festival will run until November 26, showcasing various light displays and attracting significant public interest [6][7][12] Group 2 - The 15th National Games are taking place in the Guangdong-Hong Kong-Macao Greater Bay Area, with athletics events ongoing from November 15 to November 20 [31][32] - Notable athlete Su Bingtian is set to compete in the men's 100 meters and 4×100 meters relay finals, drawing attention to the event [33][34] Group 3 - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair will be held from December 12 to 14 at the Guangzhou Import and Export Fair Complex, focusing on regional agricultural products [40] - The event aims to enhance brand and international recognition for local agricultural products through comprehensive media services [41] Group 4 - The cloud of excitement surrounding the 15th National Games includes a showcase of local agricultural products, such as the "Chinese native chicken," which has gained popularity during the event [44][45] - The event highlights the integration of sports and local cuisine, enhancing the overall experience for attendees [46][47] Group 5 - A strong cold front is expected to impact Guangdong on November 17, bringing cooler temperatures and light rain [49][50] - Temperature drops are forecasted, with northern regions experiencing a decrease of 8 to 10 degrees Celsius [51][52]

Group 1 - The training program for high-quality development of family farms in Guangdong focuses on building brands, expanding channels, and integrating e-commerce and cultural tourism [3][5][6] - The program aims to reshape the production and management mindset of family farms, providing them with the necessary skills to thrive in the market [4][6] Group 2 - The promotional event for "Wanlv Heyuan Tea Oil" in Shenzhen highlighted the launch of new deep-processing products and established partnerships for brand promotion [8][10][11] - The event signifies the beginning of a new journey for Heyuan tea oil as it seeks to penetrate the Greater Bay Area market [12] Group 3 - The fifth China Xinjiang Specialty Fruit and Nut Products Expo in Guangzhou showcased over 850 products, attracting 306 companies and promoting the "Xinjiang products southward" initiative [14][15][17] - The event aims to strengthen cooperation between Guangdong and Xinjiang, enhancing the visibility of Xinjiang's agricultural products [16][17] Group 4 - A training session on new material packaging for preserving Lianzhou vegetable heart was conducted, sharing the latest advancements in packaging technology [20][22] - The training aims to enhance the preservation efficiency of Lianzhou vegetable heart, reducing losses in the supply chain [21][22] Group 5 - The national grain and oil industry expo in Changsha featured high-quality products from Qingyuan, including specialty rice and soybeans, attracting significant interest from buyers [30][32][34] - The expo emphasizes the importance of high-quality development in the grain and oil sector, aligning with national agricultural goals [32][33] Group 6 - The promotion of "Chinese native chicken" at the 15th National Games in Yunfu showcased local agricultural products, enhancing the region's visibility and economic potential [37][39][41] - The event highlighted the integration of sports and local cuisine, promoting the "Eat in Guangdong" experience [40][41] Group 7 - The direct supply of fresh peppers from Tianyang to the Greater Bay Area demonstrates the efficiency of the supply chain and the collaboration between Guangdong and Guangxi [44][48] - This initiative aims to streamline the distribution process, ensuring fresh produce reaches consumers quickly [46][48] Group 8 - The "order class" training program in Tianyang addresses employment challenges by providing skills training that leads to immediate job placements [50][52] - This initiative reflects the efforts to enhance local employment opportunities through targeted training programs [51][52] Group 9 - A strong cold air mass is expected to impact Guangdong from November 17, leading to significant temperature drops across the region [54][56][58] - The forecast indicates a temperature decrease of 6-10 degrees Celsius, with potential rain and strong winds [56][59]

Core Viewpoint - The article highlights how the hosting of the 15th National Games in Yunfu has significantly boosted the local chicken industry, particularly the "Chinese Native Chicken," through innovative marketing strategies and experiential marketing, creating a new paradigm for event-driven economic growth [1][2][25]. Group 1: Event Impact on Local Economy - The National Games provided a unique opportunity for Yunfu to showcase its local specialties, particularly the "Chinese Native Chicken," transforming it from a local product to a recognized regional brand [36][65]. - The event has activated the local economy, demonstrating the multiplier effect of a major sporting event on the city [28][30]. Group 2: Marketing Strategies - Yunfu implemented a "Media+" strategy to leverage the event, which included media activities and online interactions to promote the "Chinese Native Chicken" [14][18]. - The strategy focused on creating a consumption loop through offline experiences and online orders, enhancing brand visibility and consumer engagement [21][22]. Group 3: Industry Development - The local chicken industry, led by Wens Foodstuff Group, has seen significant advancements, with a reported market value of 2 billion yuan and a focus on modern farming techniques [56][60]. - The integration of AI and IoT technologies in chicken farming has improved efficiency and product quality, with amino acid content in Wens' native chicken being 15% higher than that of regular chickens [59][61]. Group 4: Future Prospects - The success of the "Chinese Native Chicken" at the National Games serves as a model for future collaborations between local industries and major events, aiming for long-term economic benefits rather than short-term spikes [63][65]. - Yunfu is actively pursuing partnerships with agricultural research institutions and e-commerce platforms to further develop its chicken industry and enhance market reach [76][77].

Financial Performance - In the first three quarters of 2025, the company achieved a net profit of approximately 54.65 million yuan, with the pig farming segment contributing about 61.5 million yuan in profit, while the poultry segment incurred a loss of 7 million yuan and the waterfowl segment a loss of approximately 2 million yuan [2][4] - In Q3 2025, the net profit was reported at 19.15 million yuan, with the pig farming segment generating a profit of 15 million yuan, and the poultry segment reaching a breakeven point [2][4] Production and Sales - The company sold a total of 2,767,249 pigs (including live pigs, fresh products, and piglets) and 9.45 billion chickens (including live chickens, fresh products, and cooked food) in the first three quarters [2][4] - The sales of piglets are expected to reach approximately 2 million heads in Q4 2025 due to established external sales channels [3] Cost Management - The production cost for piglets in Q3 2025 decreased to around 260 yuan per head, with a meat pig comprehensive breeding cost of 6.2 yuan per jin [5][6] - The comprehensive cost for meat chickens was reported at 5.8 yuan per jin, influenced by rising feed prices [7] Risk Mitigation Strategies - The company maintained a debt ratio of 49.4% by the end of Q3 2025, focusing on stable operations and reducing financial risks [9] - Despite facing temporary losses in the pig farming sector, the poultry segment performed well, providing a buffer against market risks [9] Shareholder Returns - The company distributed a cash dividend of 3 yuan per 10 shares, totaling 19.9 billion yuan, which accounts for 38% of the net profit attributable to shareholders in the first three quarters [11] - A stock buyback program is in place, with a total of 900 million yuan allocated for repurchase from September 2024 to September 2025 [12] Strategic Initiatives - The company is focusing on high-quality growth, aiming to enhance its breeding capabilities and optimize its product structure, with a target for piglet sales to account for 5%-10% of total pig sales [16][17] - Plans to expand into international markets are underway, prioritizing the export of poultry products, followed by pork and duck products [21] Brand Development - The company is launching new brands, including "Wens Food," "Wens Livestock," and "Wens Ingredients," to better segment its product offerings [14] - Efforts to promote the cultural significance of Chinese native chickens are ongoing, including partnerships and events to enhance market understanding [13]

Group 1 - The core viewpoint of the articles is that leading Chinese livestock companies, including Wens Foodstuff Group, are actively pursuing overseas expansion, particularly in Southeast Asia, to tap into new growth opportunities and leverage their established business models [1][2][3] Group 2 - Wens Foodstuff Group has identified Vietnam as its first overseas market, focusing on exporting its native chicken products initially, with plans to expand into pork later [1][2] - The company aims to achieve a chicken sales volume of over 1.2 billion by 2024, maintaining its position as the largest in Asia, while also reaching an annual pork sales volume of 30.183 million heads, making it the second company in China to surpass 30 million [1] - Other leading companies like Muyuan Foods and New Hope Liuhe are also implementing their own overseas strategies, with Muyuan focusing on technical services and training in Vietnam to enhance biosecurity for local partners [2] - The geographical proximity of Southeast Asia to China, favorable climate conditions for livestock farming, and strong local market demand are key factors driving the interest of Chinese livestock companies in this region [2]

Core Viewpoint - The collaboration among five agricultural enterprises aims to elevate "Chinese native chicken" as a high-quality global product representing Chinese culinary culture [1][3]. Group 1: Industry Collaboration - The five companies launched the "Action Plan for High-Quality Development of the Chinese Native Chicken Industry," marking a shift from isolated efforts to collaborative development [3]. - The forum focused on key issues such as "having categories without brands" and "having standards without synergy," exploring pathways to overcome these challenges [3]. - The initiative aims to unify quality standards and share channel resources to enhance the overall value chain of the industry [3]. Group 2: Cultural and Economic Significance - The push for collaboration is driven by a cultural responsibility and an industrial opportunity, with the goal of transforming Chinese native chicken into a symbol of health and cultural confidence [3][6]. - The industry aims to contribute to rural revitalization and increase farmers' income by promoting high-quality native chicken as a pride of the Chinese dining table [3]. Group 3: Company Strategy and Financial Performance - Xiangjia Co. is transitioning from a traditional food supplier to a modern food enterprise, increasing investment in cooked and prepared food sectors [5]. - The company has established a complete industry chain from breeding to processing and sales, with significant advancements in the "Xiangjia Black Chicken" breed [5]. - Financial data indicates that in the first half of 2025, the company's revenue reached 2.134 billion, reflecting a 15.13% increase year-on-year [5]. Group 4: Market Opportunities - The trend of consumption upgrading has heightened consumer demands for food safety and quality, creating new market opportunities for the native chicken industry [6]. - The company aims to enhance the overall competitiveness of the Chinese native chicken industry through standard co-construction and information sharing [6].