9月27日，湘佳股份（002982）与温氏股份（300498）、立华股份（300761）、德康集团、力源集团五家农业产业化企业在北京居庸关长城共同举办"中华土 鸡长城夜宴暨产业高质量发展论坛"。论坛期间，湘佳股份董事长喻自文在接受证券时报记者采访时表示，几家企业将共同推动"中华土鸡"成为高品质、能 代表中国美食文化的全球性产品。 在本次论坛上，五家企业联合发布了《中华土鸡产业高质量发展行动纲领》，标志着中华土鸡产业从"单打独斗"正式迈向"协同发展"的新阶段。据了解，论 坛以"产业协同与消费提振"为核心议题，聚焦中华土鸡产业当前面临的"有品类无品牌、有标准无合力"等关键痛点，探讨破局路径。此次产业协同旨在通过 统一品质标准、共享渠道资源，提升整个产业的价值链水平。 近年来，湘佳股份持续推动从传统食材供应商向现代食品企业的战略转型。公司加大熟食与预制菜领域的研发投入，已完成从养殖到加工、销售的全产业链 布局。在技术创新方面，公司培育的"湘佳黑鸡"配套系在肉质特性和抗病性方面取得显著进展。财务数据显示，2025年上半年公司营业收入稳健增长，实现 金额21.34亿元，较去年同期增长15.13%。 "我们的最终目标，是 ...

Core Viewpoint - The first "927 Chinese Native Chicken Festival" was launched by five leading poultry companies, aiming to promote Chinese native chicken as a cultural and culinary symbol, enhancing its market presence and consumer recognition [1][42]. Group 1: Event Overview - The event took place at the foot of the Great Wall in Beijing, featuring a unique "Chinese Native Chicken Great Wall Night Feast" that combined seasonal aesthetics with national banquet skills [2][39]. - The theme of the festival is "Cultural Empowerment of Industry," showcasing the evolution of Chinese native chicken from a mere ingredient to a cultural symbol [1][42]. Group 2: Culinary Highlights - Renowned chef Lin Shuwei designed a menu inspired by the 24 solar terms, featuring 24 chicken dishes that reflect seasonal flavors, using high-quality chicken breeds supplied by the participating companies [9][24]. - Each dish corresponds to a specific solar term, emphasizing the traditional Chinese wisdom of eating according to the seasons [24][40]. Group 3: Cultural Significance - The event included traditional cultural performances and rituals, enhancing the immersive experience for attendees, such as the lighting of lanterns and a "chicken dance" performance [32][35]. - The festival aims to elevate the status of Chinese native chicken from a food item to a cultural symbol, thereby increasing brand value and consumer acceptance [47][50]. Group 4: Industry Development - A forum on high-quality development of the Chinese native chicken industry addressed key challenges such as lack of branding and standards, proposing collaborative solutions among the leading companies [40][45]. - The release of the "Action Plan for High-Quality Development of the Chinese Native Chicken Industry" outlines goals for establishing standards, enhancing value, and promoting brand development [45][50]. Group 5: Economic Impact - The initiative is expected to positively impact rural revitalization by linking the chicken industry to the livelihoods of millions of farmers, fostering growth in breeding, processing, and logistics sectors [48][50].

Core Insights - Hunan Xiangjia Animal Husbandry Co., Ltd. (Xiangjia) hosted the "High-Quality Development Forum of Chinese Native Chicken Industry" in Beijing, aiming to promote the concept of "raising chickens to enrich farmers and strengthen industries" [1] - The forum saw the release of the "Action Program for High-Quality Development of the Chinese Native Chicken Industry," which outlines future directions for the industry [1] - Xiangjia emphasizes the importance of cultural integration in agricultural branding, as consumer demand shifts from mere sustenance to a dual pursuit of quality and cultural significance [1] Company Initiatives - Xiangjia's chairman highlighted the unique value of Chinese native chickens due to their long growth cycle, tender meat, and rich nutritional profile, indicating significant development potential in the market [2] - The company is focused on building a standardized system for the entire supply chain, from breeding to processing, that is internationally recognized and traceable [2] - Xiangjia aims to elevate Chinese native chicken products to a globally recognized brand, integrating them with traditional Chinese culture to enhance consumer experience [2] Future Aspirations - The chairman expressed three key expectations: to establish Chinese native chicken as a symbol of cultural confidence on dining tables, to strengthen it as a pillar for rural revitalization, and to promote it as a recognized cultural symbol of traditional Chinese cuisine globally [3]

Core Insights - Guangdong Province is a unique player in China's broiler chicken industry, with per capita poultry consumption at 49.2 pounds, double the national average, reflecting a strong regional preference for chicken meat [1] - The launch of the "Chinese Native Chicken Industry Base" aims to enhance the market for native chicken varieties and promote high-quality industry development through multi-party collaboration [1][2] - The introduction of the "Chinese Native Chicken Culinary Culture Promotion Center" by five leading companies aims to establish standards and marketing strategies to differentiate native chickens from fast-growing white-feathered chickens [2][3] Industry Challenges - The market share of yellow-feathered chickens has dropped from 38% in 2018 to 23% in 2024, with younger consumers showing less loyalty compared to older demographics [3] - The emergence of small white-feathered chickens, which offer a balance between growth speed and meat quality, poses a competitive threat to traditional yellow-feathered chickens [3] - The impact of avian influenza has led to live poultry bans in some areas, complicating the supply chain for yellow-feathered chickens [3] Product Development and Innovation - The native chicken varieties are characterized by slower growth and higher production costs, but they offer superior flavor and quality, which are increasingly sought after by consumers [2][4] - Companies like Wens Foodstuff Group have developed a "company + farmer" model to enhance the scale of yellow-feathered chicken farming and have established breeding companies to lead in the industry [5] - The development of a dynamic preservation system for local chicken breeds aims to integrate flavor genetics into commercial breeding, creating a closed-loop system for preservation, breeding, and promotion [5][6] Market Trends and Consumer Preferences - The demand for high-quality, flavorful chicken is rising, with a growing trend towards pre-prepared chicken dishes that cater to health-conscious consumers [8] - The promotion of native chicken culture through creative marketing strategies, such as fashion shows, aims to engage younger consumers and enhance cultural recognition [7][8] - The market for pre-prepared chicken dishes is projected to reach 485 billion yuan in 2024, with a 33.8% year-on-year growth, indicating strong potential for native chicken products [8] Strategic Initiatives - The establishment of the Chinese Native Chicken Industry Base is intended to support the scale and standardization of the native chicken industry, providing a solid foundation for industry upgrades [6] - The focus on product certification and branding aims to enhance consumer trust and recognition of native chicken products, differentiating them from white-feathered chickens [6][9] - The industry is shifting from basic consumption to a focus on high-quality experiences, with companies aiming to meet the evolving demands of consumers for both flavor and cultural significance [9]

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Core Viewpoint - The launch of the "Chinese Native Chicken Industry Base" aims to enhance the recognition and influence of the native chicken industry in Xinxing County, Guangdong, promoting high-quality agricultural development and creating a new industrial development pattern through collaboration [3][4][5]. Group 1: Event Overview - The "Chinese Native Chicken Industry Base" co-construction ceremony was held on August 12 in Xinxing County, Guangdong, focusing on making Chinese people love native chicken [3]. - Key attendees included former Chief Agronomist of the Ministry of Agriculture and Rural Affairs, Sun Zhonghua, and leaders from major agricultural enterprises like Wen's Group [3][4]. Group 2: Industry Development - Xinxing County has been cultivating six major billion-dollar industrial clusters, including modern agriculture and prepared dishes, to accelerate agricultural modernization [4]. - The county has established a complete industrial chain from breeding, raising, processing, to sales and distribution, enhancing the market presence of "Xinxing Native Chicken" [4][5]. Group 3: Strategic Partnerships - The event included the signing of strategic cooperation agreements with various institutions covering research and development, deep processing, channels, and promotion across the entire industrial chain [9]. - Wen's Group announced a new corporate identity for "Wen's Livestock" and "Wen's Ingredients," emphasizing its commitment to industry upgrades [9][12]. Group 4: Expert Insights - Experts discussed the innovative directions for deep processing of native chicken and highlighted its nutritional advantages, such as being low in fat and high in protein [10][11]. - Wen's Group's leadership emphasized the importance of cultural heritage in promoting native chicken and the potential market growth through emotional value [11]. Group 5: Future Vision - Wen's Group aims to achieve over 100 billion in revenue by 2024, transitioning from a livestock company to a food enterprise, with a focus on the food ingredient business [12][13]. - The company plans to enhance research and development in key technologies and promote the cultural aspects of native chicken through collaborations with well-known IPs [13][14].