Group 1 - The "Guochao" trend is gaining popularity both domestically and internationally, with local brands like Tea Yan Yue Se and Wen He You emerging, and Xiang embroidery integrating into daily life through various cultural products favored by young people [1][4] - Xiang embroidery, one of China's four famous embroideries and a national intangible cultural heritage, faces challenges from modern machine embroidery, leading to increased costs and longer operational cycles for handmade embroidery businesses [4] - Agricultural Bank's Changsha branch has signed a strategic cooperation agreement with the Changsha Xiang Embroidery Association to support the development of the Xiang embroidery industry, launching the "Xiang Embroidery Loan" to assist over 20 embroidery enterprises with loans exceeding 14 million yuan [4] Group 2 - The local Xiang embroidery enterprises plan to enhance their scale and promote their products through the internet, based on a "company + base + embroiderers" model, aiming to revitalize traditional craftsmanship [4]