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与喜茶一起去种地:追着水果跑全国,定制化种植的风味更纯净
Cai Jing Wang· 2025-06-07 08:55
Group 1 - The core idea of the articles revolves around Heytea's strategic shift towards upstream agricultural practices, including establishing over 10,000 acres of order agriculture cooperative orchards across various fruit production areas in China, from Liaoning to Hainan [1][11] - Heytea is focusing on customized planting to ensure a stable supply of seasonal fruits, emphasizing zero pesticide residue cultivation methods to enhance the nutritional quality and flavor of their fruit teas [1][10] - The popularity of kale as a cross-category beverage has surged, with Heytea's kale drinks becoming a phenomenon, leading to significant sales figures and expansion into international markets [2][4][7] Group 2 - The supply chain for kale involves meticulous processes, including daily harvesting, rapid cooling, and strict quality control measures to ensure freshness and minimize waste [8][10] - Heytea's collaboration with farmers aims to stabilize their economic returns while ensuring high-quality produce, with a focus on maintaining a balance between agricultural practices and market demands [11][12][13] - The company has also ventured into dairy innovation, launching a product that meets strict health standards, furthering its commitment to natural and healthy offerings [14]