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盘活资源扩大体育消费
Jing Ji Ri Bao· 2025-10-20 23:59
Core Insights - The government has issued opinions to stimulate sports consumption potential and promote high-quality development of the sports industry through various means [1][2] Group 1: Policy Initiatives - The policy encourages the use of industrial buildings, commercial properties, and warehouses to create sports spaces, aiming to enrich the supply of sports venues and expand consumer demand [1] - There is a focus on optimizing existing sports resources by repurposing idle facilities such as parks, old factories, and underutilized spaces to enhance public service capabilities [1] - The initiative promotes free or low-cost access to public sports venues and encourages the public-oriented operation of commercial sports facilities [1] Group 2: Infrastructure Development - The plan includes synchronizing the development of fitness spaces with urbanization efforts, integrating them into urban renewal and park construction [1] - It encourages social capital investment to improve the layout of public sports facilities, adhering to the "15-minute fitness circle" concept [1] - The establishment of a smart sports platform is proposed to provide services like venue booking and event inquiries, catering to new consumer expectations [1] Group 3: Expanding Sports Consumption - The strategy aims to enhance sports consumption scenarios and improve operational efficiency by leveraging the effects of sports events [2] - It promotes the development of new models such as "sports + tourism," particularly in areas rich in natural resources, to create new hotspots for sports consumption [2] - The integration of sports with various urban spaces, consumption scenarios, and digital technologies is emphasized to form a comprehensive sports consumption chain [2]