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乐见“冷资源”实现消费热
Xin Lang Cai Jing· 2026-01-04 22:08
Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by a comprehensive industrial chain and supportive government policies [1][2][3] - The scale of China's ice and snow industry is projected to grow from 364.7 billion yuan in 2016 to 980 billion yuan by 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [1] Group 2 - The shift in China's consumption structure from goods to a balanced focus on both goods and services is evident, with service consumption playing a crucial role in economic and livelihood connections [2] - Innovative practices, such as the "snow holiday" initiative in regions like Jilin and Xinjiang, aim to leverage local ice and snow resources to enhance consumption vitality [2] - The integration of diverse ice and snow experiences, such as combining winter sports with summer activities, is being explored to ensure year-round engagement and economic growth [2][3]
冀时长图丨2025年河北举办各类体育赛事超万场,带动消费超488.78亿元
Xin Lang Cai Jing· 2026-01-04 04:33
(来源:河北新闻网) 与去年同期对比,赛事数量增加5725场, 增幅为120.27%,吸引参赛人员和观众人数 增加1497.94万人,增幅为137.26%,拉动 消费增加326.78亿元,增幅为201.72%。 转自:河北新闻网 2025年1―12月份,全省面向社会公开 举办各类体育赛事活动10485场,其中 国际赛事 24 场 国家级赛事 229 场 京津冀区域赛事 161 场 体育赛事进景区1212场、进商圈788场。 各类赛事活动吸引参赛人员和观众达 2589.25万人,省外298.1万人(京津 166.64万人) 占比11.51%,带动消费 超过488.78亿元。 画面白A生成 固面曲Al生成 BITATIFIA KE DV 新兴时尚赛事大幅增加,举办激光跑、 街舞、轮滑、匹克球、山地自行车等新兴 时尚赛事407场,与去年同期对比,增幅 为33.44%。 ED HALLE D7 | 户外运动赛事蓬勃发展,举办路跑、 山地、骑行、冰雪、水上、钓鱼、航空等 户外运动赛事1614场,与去年同期对比, 增幅为104.05%。 8月10日—12月27日,河北省五人制 足球超级联赛已举办二十轮共139场赛事, 赛 ...
在冰雪消费热中用好“冷资源”
Zhong Guo Jing Ji Wang· 2025-12-27 10:12
冰雪经济蓬勃发展,政策的东风不可或缺。从《关于以冰雪运动高质量发展激发冰雪经济活力的若干意 见》到《提振消费专项行动方案》,从2024年中央经济工作会议到2025年《政府工作报告》,冰雪这 个"热词"不断出现在公众视野中,一系列政策举措为冰雪经济发展提供了重要指引。 黑龙江哈尔滨冰雪大世界今年再度升级园区"网红担当"——超级冰滑梯,最长滑道达521米;新疆阿勒 泰依托"人类滑雪起源地"IP,串联起古老毛皮滑雪与现代度假业态;内蒙古呼伦贝尔利用草原冰雪资 源,推出冰雪那达慕等项目;河北张家口打造"滑雪+温泉""滑雪+研学"复合型线路……这个冬天,冰雪 消费活力四射,"冷资源"持续迸发"热效应"。 在冰雪消费热的背后,一条完善的冰雪经济产业链正在逐步形成。《中国冰雪经济发展报告(2025)》 日前发布。数据显示,2016至2024年间,我国冰雪产业规模从3647亿元跃升至9800亿元,年均增幅达到 21.09%,预计2025年将突破万亿元大关。2024—2025冰雪季,居民参与冰雪运动项目及由此带动的消 费规模超1875亿元,较上一冰雪季增长超25%。我国冰雪旅游人次已连续三个冰雪季实现了超过3亿人 次的市场规模 ...
环南昆山—罗浮山引领区(广州)总规出台 在从化增城划定两大先行区
Nan Fang Ri Bao Wang Luo Ban· 2025-12-22 07:45
近期,广州市"百千万工程"指挥部办公室正式印发由广州市规划和自然资源局组织编制的《环南昆山— 罗浮山县镇村高质量发展引领区(广州)总体规划》(以下简称《规划》)。 《规划》涉及从化区、增城区范围7镇5街,面积约2415平方公里,提出打造大都市生态优势地区推进中 国式现代化的实践范例,围绕美丽中国先行区建设高地、世界级珍稀温泉康养胜地、岭南特色县镇村现 代化建设标杆、城乡区域协调发展典范四大战略定位,在三个方面形成工作抓手。 其次,以"项目为王",布局特色产业。《规划》精细布局"康养+、文旅+、农业+、创新+"四大特色产 业。一是在"康养+"方面,依托世界珍稀温泉资源和丰富的森林生态资源,重点谋划"温泉、森林、运 动、汉方、医疗"5类集群12个康养片区,联动广州优质医疗、医学、医药优势,协同发展"医康养"生态 圈;二是在"文旅+"方面,塑造白水悠游、温泉漫享等9个重点旅游品牌,推动旅游景区提档升级,打造 以赛车、赛马、登山、骑行、水上运动等为特色的五大主题体育小镇,布局一批乡村酒店群落;三是 在"农业+"方面,支撑13个农业园向现代化、数字化转型升级,打造荔枝、丝苗米、迟菜心等农业品 牌,加快拓展花卉、中药等新 ...
体育+旅游:融合发展下的消费新场景与产业新动能
Sou Hu Cai Jing· 2025-12-12 13:09
Core Viewpoint - The integration of sports and tourism is becoming a new choice for public travel, enriching cultural life and driving high-quality development in both industries [1][5]. Group 1: Market Trends - The rise of sports tourism is driven by the upgrade of consumer demand and changes in lifestyle, with people seeking personalized and experiential travel rather than traditional sightseeing [3]. - Sports tourism caters to diverse demographics, offering activities like surfing and mountain biking for young people, family-friendly options like hiking and camping, and deep engagement opportunities for seasoned sports enthusiasts [3][5]. Group 2: Policy and Resource Support - National policies have been introduced to encourage the deep integration of sports and tourism, aiming to create influential sports tourism routes, events, and demonstration bases [4]. - Local governments are responding by leveraging unique regional sports and tourism resources to develop differentiated sports tourism products, such as ice sports in northern regions and outdoor activities in southern areas [4]. Group 3: Economic Impact - The development of sports tourism is enhancing the ecosystem of related industries, including sports equipment, event operations, and hospitality, forming a multi-faceted industrial chain [5]. - Sports tourism is becoming a new growth point for local economies, particularly in rural areas, by improving infrastructure and promoting agricultural products through events like mountain biking and rural marathons [5]. Group 4: Challenges and Future Outlook - Challenges in sports tourism include product homogeneity, inadequate facilities, insufficient professional services, and safety concerns, necessitating a focus on differentiation and quality improvement [6]. - The future of sports tourism looks promising with ongoing policy support, product innovation, and enhanced service quality, expected to provide diverse consumer experiences and contribute to economic development [6].
超4亿人,体育市场呈现亮点!借助大数据“数”看户外运动“火”出新高度
Yang Shi Wang· 2025-11-16 02:25
Core Insights - By 2025, high participation in mass sports will be a significant highlight of the sports market in China, with over 400 million people engaged in outdoor activities [1] Group 1: Trends in Outdoor Sports - New sports formats such as VR virtual climbing, night hiking, and fluorescent cycling are gaining popularity [3] - High participation rates are noted in ice and snow sports, mountain sports, and water sports, with significant interest in marathons, cycling, triathlons, skiing, and rafting [3] - Hiking-related content on social media platforms has seen massive engagement, with hiking notes receiving 16 billion views, and growth rates of 340% for climbing and 250% for bouldering [3] Group 2: Regional Participation - First-tier and new first-tier cities are leading in outdoor sports participation, with second-tier cities rapidly catching up [7] - A trend is observed where the East China region is central, radiating towards North China and Southwest regions, with emerging sports events like pickleball and triathlons gaining traction in county-level areas such as Gaotang, Jiexi, and Dianjiang [7] Group 3: Growth in Sports Equipment - Sales of skiing poles, goggles, shoes, and snowboards have all increased by over 80%, while sales of trail running shoes have doubled [12] - There is a notable increase in demand for trendy sports equipment, leading to a surge in related rental services, with paddleboard rental searches up by over 470% and group purchase orders increasing by over 315% [12]
《中国户外运动产业发展报告(2024—2025)》发布 我国户外运动参与人数超4亿
Ren Min Ri Bao· 2025-10-29 22:08
Group 1 - The core viewpoint of the news is that China's outdoor sports industry is experiencing significant growth, with over 400 million participants expected by April 2025 [1][2] - The main consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who are generally well-educated [1] - First-tier and new first-tier cities are leading in outdoor sports consumption, with second-tier cities rapidly catching up, indicating a development pattern centered in East China and expanding to North and Southwest China [1] Group 2 - Popular outdoor sports include ice and snow, mountain, and water activities, with specific events like marathons, cycling, triathlons, skiing, and rafting gaining high attention [1] - The ice and snow sports industry in China is projected to reach a total scale of 970 billion yuan in 2024, with a year-on-year growth of approximately 9% [1] - By the end of 2024, the total output value of China's bicycle industry is expected to exceed 300 billion yuan, and the annual consumer scale for certified events by the Chinese Athletics Association will reach 16.8 billion yuan, with over 7 million participants [1] Group 3 - As of the end of 2024, there are 171,800 fitness trails in China, totaling 407,600 kilometers [2] - By June 2025, the number of outdoor sports-related enterprises in China is projected to reach 335,000 [2] - The outdoor sports industry is recognized as one of the strongest growth areas within the broader sports industry in China [2]
国家体育总局:我国户外运动参与人数超4亿人
Shang Hai Zheng Quan Bao· 2025-10-24 15:39
Group 1 - The core viewpoint of the article highlights the rapid growth of China's outdoor sports industry, with participation exceeding 400 million people by early 2025 [1][2] - The report indicates that the outdoor sports industry is becoming a significant driver of economic growth within the broader sports industry in China [1] - The primary consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who generally have a higher education level [1] Group 2 - The report forecasts that the ice and snow sports industry will reach a total scale of 970 billion yuan in 2024, while the water sports industry is expected to reach 438.6 billion yuan [2] - It is projected that during the 2024-2025 ice and snow season, ski resorts across the country will receive a total of 256 million visitors [2] - By mid-2025, the number of outdoor sports-related enterprises in China is expected to reach 335,000, with approximately 24,000 new registrations in the first half of this year [2]
盘活资源扩大体育消费
Jing Ji Ri Bao· 2025-10-20 23:59
Core Insights - The government has issued opinions to stimulate sports consumption potential and promote high-quality development of the sports industry through various means [1][2] Group 1: Policy Initiatives - The policy encourages the use of industrial buildings, commercial properties, and warehouses to create sports spaces, aiming to enrich the supply of sports venues and expand consumer demand [1] - There is a focus on optimizing existing sports resources by repurposing idle facilities such as parks, old factories, and underutilized spaces to enhance public service capabilities [1] - The initiative promotes free or low-cost access to public sports venues and encourages the public-oriented operation of commercial sports facilities [1] Group 2: Infrastructure Development - The plan includes synchronizing the development of fitness spaces with urbanization efforts, integrating them into urban renewal and park construction [1] - It encourages social capital investment to improve the layout of public sports facilities, adhering to the "15-minute fitness circle" concept [1] - The establishment of a smart sports platform is proposed to provide services like venue booking and event inquiries, catering to new consumer expectations [1] Group 3: Expanding Sports Consumption - The strategy aims to enhance sports consumption scenarios and improve operational efficiency by leveraging the effects of sports events [2] - It promotes the development of new models such as "sports + tourism," particularly in areas rich in natural resources, to create new hotspots for sports consumption [2] - The integration of sports with various urban spaces, consumption scenarios, and digital technologies is emphasized to form a comprehensive sports consumption chain [2]
美团S-team新添两位成员,过去五年晋升多位“80后”
Di Yi Cai Jing· 2025-10-20 13:30
Core Insights - Keeta is accelerating its expansion efforts, with significant leadership changes at Meituan aimed at enhancing long-term success [1] - Keeta has successfully entered multiple markets in the Middle East, including Qatar, Kuwait, and Dubai, and is preparing to launch in Abu Dhabi [1] - The company plans to invest $1 billion in Brazil over the next five years to develop digital tools, marketing resources, and a logistics network [4] Group 1 - Meituan CEO Wang Xing announced the inclusion of key leaders from Keeta and hardware services into the senior management team, indicating a strategic focus on leadership development [1] - Keeta has quickly risen to become one of the top three food delivery platforms in Saudi Arabia, covering 20 cities within a year of entering the market [2] - The leadership changes are part of a broader talent cultivation initiative that has seen over half of the senior management and technical experts promoted from within the company [4] Group 2 - Keeta's recent market entries include Qatar on August 19, Kuwait on September 15, and Dubai on September 27, showcasing its rapid growth in the region [1] - The $1 billion investment in Brazil will support the establishment of a logistics network with over 100,000 riders and the hiring of more than 1,000 employees [4] - Meituan's leadership development program has successfully promoted numerous executives, primarily from the "post-80s" generation, reflecting a commitment to internal talent growth [4]