Core Insights - The article highlights the increasing popularity of winter sports, particularly skiing, driven by promotional activities from Meituan Travel and a growing interest among the public [1] Group 1: Promotional Activities - Meituan Travel announced a special skiing event for its "18 Member Surprise Day" in November, offering discounts such as a 188 yuan skiing coupon and early bird ticket prices [1] - Black Diamond members of Meituan can receive a 50 yuan coupon and enjoy exclusive benefits like unlimited access to member-only rest areas at various ski resorts [1] Group 2: Market Trends - The search volume for "Chongli skiing" has increased by 169% year-on-year since the second week of November 2025, indicating a surge in interest in skiing [1] - Zhangjiakou's tourism bookings for late November have risen by 25% year-on-year, suggesting a strong demand for winter tourism [1] - The Chongli ski resort is expected to experience its first peak in visitor numbers for the winter season this weekend [1] Group 3: Regional Developments - Indoor ski resorts in the Greater Bay Area are transforming skiing from a northern activity to a popular sport for all [1] - In the first week of November 2025, ticket purchases for the Guangdong Hot Snow Miracle ski resort by Hong Kong tourists increased by 207%, while Macau tourists rose by 55% [1] - The Hot Snow Miracle ski resort in Guangzhou is noted for being one of the fastest indoor ski resorts to surpass one million visitors, highlighting the potential of the southern market [1]

Core Viewpoint - The winter sports tourism, particularly skiing, is experiencing a surge in popularity driven by a significant increase in consumer interest and promotional activities from companies like Meituan Travel [1] Group 1: Company Initiatives - Meituan Travel announced the launch of a skiing special for its "18 Member Surprise Day" this month, offering discounts such as a 188 yuan skiing coupon and early bird prices for ski tickets [1] - Black Diamond members of Meituan can receive a 50 yuan large coupon and have unlimited access to exclusive free rest areas at various ski resorts [1] Group 2: Market Trends - The search volume for "Chongli skiing" has increased by 169% year-on-year since the second week of November 2025, indicating a growing interest in skiing [1] - The booking growth for cultural and tourism activities in Zhangjiakou has risen by 25% year-on-year for late November, suggesting a strong demand for winter sports [1] Group 3: Regional Developments - Indoor ski resorts in the Greater Bay Area are transforming skiing from a northern activity to a high-frequency sport for all, breaking geographical limitations [1] - The number of Hong Kong tourists purchasing tickets for the Guangdong Hot Snow Miracle indoor ski resort has increased by 207% year-on-year, while Macau tourists have risen by 55% [1] - The Guangdong Hot Snow Miracle ski resort is noted for being one of the fastest indoor ski resorts to surpass one million visitors, highlighting the potential of the southern market [1]