Core Insights - The Nanchang Tengwang Pavilion scenic area is undergoing significant transformation, including the introduction of free admission initiatives and expansion of the scenic area to enhance visitor experience and engagement [1][2][3] - The management is shifting focus from ticket revenue to increasing overall visitor traffic and spending through improved amenities and attractions [3][4] Group 1: Scenic Area Transformation - The scenic area is expanding by 188 acres, reducing the paid area from 120 acres to 57 acres, with most areas becoming free to access [1] - The initiative aims to connect the city with natural landscapes, allowing public access to the Gan River shoreline [2] - The management anticipates increased operational costs due to expanded free areas, raising concerns about profitability [2][3] Group 2: Visitor Engagement and Revenue Generation - The strategy includes enhancing visitor experiences through cultural events, light shows, and improved service training for staff [3][4] - In 2024, ticketed visitors increased by 24,000 compared to the previous year, marking the first time the scenic area welcomed over 10 million visitors [3][4] - The integration of surrounding commercial areas has led to a 60% increase in rental prices for shops, indicating a boost in local economic activity [4][7] Group 3: Economic Impact - The core scenic area received 2.105 million visitors in the first half of the year, a year-on-year increase of 15.81%, while free areas attracted over 6.5 million visitors [7] - The overall strategy is designed to convert increased foot traffic into economic benefits for local businesses, enhancing both visitor engagement and financial returns [7]