Core Insights - The Nanchang Tengwang Pavilion scenic area is undergoing significant transformation, including the introduction of free admission initiatives and expansion of the scenic area to enhance visitor experience and engagement [1][2][3] - The management is shifting focus from ticket revenue to increasing overall visitor traffic and spending through improved amenities and attractions [3][4] Group 1: Scenic Area Transformation - The scenic area is expanding by 188 acres, reducing the paid area from 120 acres to 57 acres, with most areas becoming free to access [1] - The initiative aims to connect the city with natural landscapes, allowing public access to the Gan River shoreline [2] - The management anticipates increased operational costs due to expanded free areas, raising concerns about profitability [2][3] Group 2: Visitor Engagement and Revenue Generation - The strategy includes enhancing visitor experiences through cultural events, light shows, and improved service training for staff [3][4] - In 2024, ticketed visitors increased by 24,000 compared to the previous year, marking the first time the scenic area welcomed over 10 million visitors [3][4] - The integration of surrounding commercial areas has led to a 60% increase in rental prices for shops, indicating a boost in local economic activity [4][7] Group 3: Economic Impact - The core scenic area received 2.105 million visitors in the first half of the year, a year-on-year increase of 15.81%, while free areas attracted over 6.5 million visitors [7] - The overall strategy is designed to convert increased foot traffic into economic benefits for local businesses, enhancing both visitor engagement and financial returns [7]

Group 1 - The article highlights the ongoing transformation and revitalization efforts in Jiangxi, showcasing how historical sites and rural areas are being rejuvenated through creative and cultural initiatives [1][5][9] - The Tengwang Pavilion, a symbol of Jiangxi's cultural heritage, has undergone significant renovations, including the removal of barriers to integrate historical streets with modern urban life, resulting in increased visitor numbers and tourism revenue [9][13] - In Jingdezhen, the restoration of traditional residential patterns and craftsmanship has attracted young artisans, revitalizing the area and enhancing its cultural significance [18][22] Group 2 - The article discusses the successful revitalization of rural areas, such as Lake Pei Village, which has transformed from a state of decline to a vibrant community through the "Three New Plans" aimed at attracting new residents and developing new industries [23][27] - In Jinxi Bamboo Bridge Village, efforts to restore ancient architecture have preserved historical styles while integrating modern living, creating a sustainable environment for both residents and visitors [31][35] - The article emphasizes the shift from resource-based development to ecological and sustainable practices in Jiangxi, with examples like the transformation of abandoned quarries into tourist attractions and the implementation of green agriculture practices [41][46][50]

Core Viewpoint - The transformation of the Tengwang Pavilion in Nanchang from a restricted area to a more accessible public space is driving increased tourism and local economic growth, emphasizing the importance of long-term benefits over short-term ticket revenue [1][2][3] Group 1: Tourism and Visitor Statistics - In the first quarter of this year, the free area of the Tengwang Pavilion received over 3.3 million visitors, while the core scenic area welcomed 1.0978 million visitors, marking a year-on-year increase of 21.84% [2] - The overall tourism revenue increased by 16.18% compared to the previous year, indicating a positive trend in visitor engagement and spending [2] Group 2: Economic Impact and Local Business Growth - The "three returns to the people" initiative has stimulated the surrounding cultural and tourism industries, with over 50 new Hanfu experience shops opening in the vicinity, reflecting a shift towards experiential tourism [2] - The revitalization of the Dashi Yuan area, which has transformed into a popular destination with over 200 businesses, showcases the economic benefits of integrating cultural heritage with modern commercial activities [3] - The number of newly opened or renovated shops in the area increased by approximately 40% year-on-year, highlighting the positive impact of the Tengwang Pavilion's transformation on local commerce [3]