央视网消息：奖牌榜、颁奖礼，见证着赛场上的拼搏与超越；赛事游、消费热，见证着现代都市的幸福烟火。成都也借助世运会的窗口展 现中国城市发展的文明与活力，用"运动无限"成就"气象万千"。 在成都世运会的竞赛场馆、运动员村以及大街小巷，随处可见赛会纪念品商店，此外还有许多分散的集装箱点位，店铺里人头攒动。世运 会的吉祥物"蜀宝"和"锦仔"不仅做成手办、盲盒、冰箱贴、徽章，也戴上三星堆出土的青铜面具、或者玩起川剧变脸，化身文化交流的使者， 成为这个夏天最受欢迎的赛事限定款。 跟着世运会来旅行的国际游客，在观赛之余坐上"火锅巴士"或者"锦江游船"，来到熊猫基地、武侯祠、都江堰、青城山、望江楼公园，在 这座气象万千的现代都市走走看看。 2025年第十二届世界运动会将于8月17日闭幕。在过去的多天比赛之余，不少运动员还走进了世运村里的文化体验中心，体验非遗技艺、 学习书画，或是感受中医推拿。 四川成都：世运村里活动多 中国文化受欢迎 在第12届世界运动会运动员村内的非遗特色市集，这里汇聚了大漆、银花丝、竹编等多种非遗手工艺作品。每到夜晚，来自世界各地的运 动员都会前来打卡体验。除了为亲朋好友挑选纪念品，还有一些运动员喜欢亲 ...

Core Insights - In the first half of 2025, the company reported a revenue of 3.19 billion yuan, a year-on-year decline of 23.9%, primarily due to a 48.4% decrease in copyright operation and licensing revenue, attributed to the development cycle and scheduling of film and television projects [2][3] - Despite the revenue decline, the company's net profit attributable to shareholders reached 850 million yuan, a year-on-year increase of 68.5%, driven by a reduction in costs [5] - The company's CEO emphasized the significant commercialization potential of IP and the importance of quickly responding to user demands in the derivative product business [2] Revenue Breakdown - The company's online business revenue for the first half of 2025 was 1.985 billion yuan, accounting for 62.2% of total revenue, with a year-on-year growth of 2.3% [2] - The copyright operation and licensing revenue for the first half of 2025 was 1.205 billion yuan, a decrease of 46.4% year-on-year, with the main revenue from copyright operations dropping 48.4% to 1.138 billion yuan [3][4] IP Derivative Products - The GMV of IP derivative products reached 480 million yuan in the first half of 2025, nearing the 500 million yuan target for the entire year of 2024 [8] - The company has seen strong performance from its top IPs, including "Full-Time Master" and "Fox Demon Little Red," and is planning to develop customized derivative products for mid-tier IPs [8][9] - The company has established an integrated online and offline channel network for its derivative products and is continuously expanding [8] Cost Management - The company's cost of revenue decreased by 25.1% year-on-year to 1.578 billion yuan, mainly due to the absence of new film and television projects, which resulted in no corresponding production costs [5] - Sales and marketing expenses decreased by 20.4% to 922 million yuan, primarily due to reduced marketing and promotional expenses related to film and television projects [5] Market Position and Future Outlook - The company is actively investing in the card game and plush toy sectors to enhance its market position and capitalize on the growing demand for derivative products [9] - Analysts suggest that while the company has made significant strides in the IP derivative market, the current GMV is still modest compared to the broader market potential, indicating a need for the company's IPs to gain greater influence beyond their original formats [9][10]

Core Viewpoint - The announcement by the State Taxation Administration to promote the "immediate refund" service for outbound travelers aims to enhance the shopping experience for international tourists and boost the economic impact of events like the Chengdu World Games [1] Group 1: Policy Implementation - The "immediate refund" service is being expanded from pilot locations to nationwide, enhancing the efficiency and convenience of tax refunds for international visitors [1] - The minimum purchase amount for tax refund eligibility has been reduced from 500 RMB to 200 RMB, while the cash refund limit has increased from 10,000 RMB to 20,000 RMB [4][7] Group 2: Retail and Consumer Experience - The retail store at Xinglong Lake Metro Station is strategically located to attract visitors to the World Games, offering a variety of official merchandise and facilitating the "immediate refund" process [9] - The "immediate refund" system allows tourists to receive tax refunds on-site after spending 200 RMB, transforming the traditional refund process into an instant benefit [7][13] Group 3: Economic Impact - The introduction of the "immediate refund" service has significantly stimulated consumer spending among international tourists, with Chengdu's tax refund stores increasing by 34% year-on-year, totaling 429 stores [15] - In 2024, the total tax refund amount in Chengdu reached nearly 30 million RMB, with sales exceeding 250 million RMB, reflecting a growth of over 400% [15]

Core Insights - The Nanchang Tengwang Pavilion scenic area is undergoing significant transformation, including the introduction of free admission initiatives and expansion of the scenic area to enhance visitor experience and engagement [1][2][3] - The management is shifting focus from ticket revenue to increasing overall visitor traffic and spending through improved amenities and attractions [3][4] Group 1: Scenic Area Transformation - The scenic area is expanding by 188 acres, reducing the paid area from 120 acres to 57 acres, with most areas becoming free to access [1] - The initiative aims to connect the city with natural landscapes, allowing public access to the Gan River shoreline [2] - The management anticipates increased operational costs due to expanded free areas, raising concerns about profitability [2][3] Group 2: Visitor Engagement and Revenue Generation - The strategy includes enhancing visitor experiences through cultural events, light shows, and improved service training for staff [3][4] - In 2024, ticketed visitors increased by 24,000 compared to the previous year, marking the first time the scenic area welcomed over 10 million visitors [3][4] - The integration of surrounding commercial areas has led to a 60% increase in rental prices for shops, indicating a boost in local economic activity [4][7] Group 3: Economic Impact - The core scenic area received 2.105 million visitors in the first half of the year, a year-on-year increase of 15.81%, while free areas attracted over 6.5 million visitors [7] - The overall strategy is designed to convert increased foot traffic into economic benefits for local businesses, enhancing both visitor engagement and financial returns [7]