Core Insights - Shandong province has seen a significant increase in inbound tourism, with 705,000 visitors in the first half of the year, representing a 72.1% year-on-year growth, and generating $480 million in tourism revenue, up 70.8% [1][4] Group 1: Inbound Tourism Growth - The province welcomed approximately 210,000 South Korean tourists through visa-free entry, indicating a strong demand from this market [1][3] - The launch of the first standardized 27-hole walking ball court in Weihai attracted over 140 South Korean tourists, highlighting the growing interest in this recreational activity [1] Group 2: Marketing and Incentives - Shandong has implemented the "Attracting Tourists to Shandong" subsidy program, allocating 20 million yuan to support travel agencies that organize inbound tourism activities [1][4] - The province has tailored tourism products to meet diverse market demands, including seasonal flower viewing tours and educational travel products for countries like South Korea and Japan [2][3] Group 3: International Collaboration - Shandong has established a plan to receive over 10,000 South Korean tourists through collaboration with the South Korean Walking Ball Association [2] - The province is also focusing on attracting Russian tourists, with special packages and direct flights, expecting to bring in over 2,000 Russian visitors during the summer [3] Group 4: Service Enhancements - The implementation of the "Inbound Tourism Service Improvement Action" includes 28 tasks aimed at enhancing international travel services, such as language support and customs facilitation [3] - Shandong has increased the number of Korean-speaking border inspection personnel to improve the entry experience for South Korean tourists [3]