Group 1 - The inbound tourism market in Shandong has shown significant growth, with 705,000 inbound visitors in the first half of the year, representing a year-on-year increase of 72.1% [1][2] - Inbound tourism revenue reached $480 million, marking a 70.8% increase compared to the previous year, indicating a robust supply and demand dynamic in the market [2] - The introduction of new tourism products tailored to different markets, such as seasonal flower viewing tours for Southeast Asia and customized study tours for countries like Korea and Japan, has contributed to attracting more inbound tourists [2][4] Group 2 - Shandong has implemented a special action plan to enhance inbound tourism services, focusing on international flight routes, customs facilitation, foreign currency payment, and language services [3] - The province has launched a reward and subsidy program with a budget of 20 million yuan to incentivize travel agencies that attract inbound tourists and organize charter flights [4] - The number of South Korean tourists entering Shandong through visa-free policies has reached approximately 210,000 in the first half of the year, highlighting the effectiveness of the province's tourism strategies [3][4]

Core Insights - Shandong province has seen a significant increase in inbound tourism, with 705,000 visitors in the first half of the year, representing a 72.1% year-on-year growth, and generating $480 million in tourism revenue, up 70.8% [1][4] Group 1: Inbound Tourism Growth - The province welcomed approximately 210,000 South Korean tourists through visa-free entry, indicating a strong demand from this market [1][3] - The launch of the first standardized 27-hole walking ball court in Weihai attracted over 140 South Korean tourists, highlighting the growing interest in this recreational activity [1] Group 2: Marketing and Incentives - Shandong has implemented the "Attracting Tourists to Shandong" subsidy program, allocating 20 million yuan to support travel agencies that organize inbound tourism activities [1][4] - The province has tailored tourism products to meet diverse market demands, including seasonal flower viewing tours and educational travel products for countries like South Korea and Japan [2][3] Group 3: International Collaboration - Shandong has established a plan to receive over 10,000 South Korean tourists through collaboration with the South Korean Walking Ball Association [2] - The province is also focusing on attracting Russian tourists, with special packages and direct flights, expecting to bring in over 2,000 Russian visitors during the summer [3] Group 4: Service Enhancements - The implementation of the "Inbound Tourism Service Improvement Action" includes 28 tasks aimed at enhancing international travel services, such as language support and customs facilitation [3] - Shandong has increased the number of Korean-speaking border inspection personnel to improve the entry experience for South Korean tourists [3]