近日，全省入境旅游工作交流会在济南召开。今年以来，山东用足用好国家各类免签政策，培育打造一 批新产品、新玩法、新体验，入境旅游市场态势良好、动能强劲。 记者从山东省文化和旅游厅获悉，根据旅游调查统计，今年前三季度，山东共接待入境游客120.6万人 次，同比增长41.0%；实现入境旅游收入8.2亿美元，同比增长46.8%。其中，接待韩国游客48.9万人 次，同比增长101.5%；接待香港特区游客10.8万人次，同比增长70.3%；接待台湾地区、日本、马来西 亚等市场入境游客人次也有大幅增长。 下一步，山东将创新宣传营销模式，在重点入境客源市场布局"好客山东"境外推广中心，加强与航空公 司、旅游包机公司合作，开通主要客源市场的入境旅游包机，整合一批"机票+景区+酒店"产品，继续 引进公园健步、匹克球等赛事活动，培育一批新增长点，推动入境旅游乘势而上、高质量发展。 （大众新闻记者 唐晓宁 通讯员 孙萍） 根据山东出入境边防检查总站数据，前三季度，40.4万韩国游客将山东作为入境中国的第一站，山东稳 居韩国来华第二大目的地，其中33万韩国游客通过免签政策入境，显示出免签政策对入境旅游的强大拉 动效应。 除了韩国市场外 ...

Core Insights - Shandong province has seen a significant increase in inbound tourism, with 705,000 visitors in the first half of the year, representing a 72.1% year-on-year growth, and generating $480 million in tourism revenue, up 70.8% [1][4] Group 1: Inbound Tourism Growth - The province welcomed approximately 210,000 South Korean tourists through visa-free entry, indicating a strong demand from this market [1][3] - The launch of the first standardized 27-hole walking ball court in Weihai attracted over 140 South Korean tourists, highlighting the growing interest in this recreational activity [1] Group 2: Marketing and Incentives - Shandong has implemented the "Attracting Tourists to Shandong" subsidy program, allocating 20 million yuan to support travel agencies that organize inbound tourism activities [1][4] - The province has tailored tourism products to meet diverse market demands, including seasonal flower viewing tours and educational travel products for countries like South Korea and Japan [2][3] Group 3: International Collaboration - Shandong has established a plan to receive over 10,000 South Korean tourists through collaboration with the South Korean Walking Ball Association [2] - The province is also focusing on attracting Russian tourists, with special packages and direct flights, expecting to bring in over 2,000 Russian visitors during the summer [3] Group 4: Service Enhancements - The implementation of the "Inbound Tourism Service Improvement Action" includes 28 tasks aimed at enhancing international travel services, such as language support and customs facilitation [3] - Shandong has increased the number of Korean-speaking border inspection personnel to improve the entry experience for South Korean tourists [3]