潍柴同行APP

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新形势 新变革 潍柴后市场冲刺百亿目标 | 头条
第一商用车网· 2025-08-05 07:54
Core Viewpoint - The commercial vehicle industry is entering a new stage of transformation, focusing on electrification, intelligence, and service-oriented development, expanding the industrial value chain from manufacturing to a full lifecycle approach [1] Group 1: Development History - The 20-year journey of Weichai's aftermarket business began with deep market insights, officially launching in 2005 and transitioning to a regional dealer model in 2006 [2] - From 2008 to 2011, Weichai established remanufacturing and oil product companies, enhancing supply chain capabilities alongside the launch of specialized store models in 2012 [2] - Between 2014 and 2018, Weichai explored a VIP customer model and embraced digital transformation, leading to significant growth in aftermarket services [2] Group 2: Achievements and Growth - Weichai's aftermarket business has achieved a nearly 30% compound annual growth rate since 2005, reflecting strong market influence and competitiveness [5] - In the first half of 2025, Weichai made significant strides in customer care, brand image enhancement, and improved order delivery efficiency, with a 7% year-on-year increase in order fulfillment rates [8] - The introduction of the "Weichai Tongxing" app and the establishment of the W-TCO club signify Weichai's commitment to becoming a comprehensive solution provider [10][12] Group 3: Future Outlook - Weichai aims to enter a new development phase in the next 20 years, focusing on expanding domestic and international markets, enhancing product offerings, and establishing a strong service network [6][12] - The company has set a target to achieve a hundred billion in aftermarket business by 2025, emphasizing the importance of customer satisfaction and brand loyalty [12][13]