Core Viewpoint - The article discusses the transformation of hair care products through the introduction of high-performance peptide ingredients, specifically Pantene's new 3A peptide, which aims to address the low utilization of effective ingredients in hair care and meet consumer demands for deeper and more effective hair treatment [3][10][12]. Group 1: Industry Trends - The beauty industry is experiencing a trend where various categories, including body care and scalp care, are being influenced by the "skincare" approach, leading to a more scientific and precise evolution of product formulations [3][9]. - Despite advancements in skincare, the hair care category has been lagging due to a lack of significant breakthroughs in effective ingredients and core technologies [10][20]. Group 2: Pantene's Innovations - Pantene has launched the new "Peptide Bubble Mask" series, which incorporates high-activity peptide ingredients to enhance penetration and targeted repair in hair care [4][14]. - The introduction of 3A peptide marks a new cycle in hair care, allowing for deeper penetration and effective treatment of damaged hair [6][12]. Group 3: 3A Peptide Characteristics - The 3A peptide is a dipeptide composed of β-alanine and L-arginine, known for its high purity (98%), absorption capability, and effectiveness in combating oxidative damage and restructuring hair proteins [12][13]. - The molecular size of 3A peptide is approximately 226 Daltons, enabling it to penetrate deeply into the hair core and address root causes of hair issues [13][36]. Group 4: Product Development and Consumer Feedback - Pantene's new products, including the "Deep Water Bubble Mask" and "Peptide Shampoo," have undergone significant upgrades to enhance their effectiveness and consumer satisfaction, with over 90% of testers reporting high satisfaction with the new formulations [14][18]. - The products are designed to provide immediate improvements for severely damaged hair while also promoting long-term health for both hair and scalp [20][36]. Group 5: Research and Development - Pantene's commitment to scientific research is evident in its collaboration with top experts, including Nobel laureates, to validate the efficacy of the 3A peptide in hair care [26][31]. - Advanced technologies, such as fluorescence lifetime imaging, have been employed to assess the penetration and effectiveness of the 3A peptide in hair strands, marking a significant advancement in hair care research [33][34].