距离宝洁现任首席执行官J o n Mo e ll e r（詹慕仁）正式交棒仅剩不到一个月，这家全球日化"一 哥"下一阶段的增长路径，已经成为行业关注的焦点。 2 0 2 6 年 1 月 1 日 ， 在 宝 洁 体 系 内 历 练 3 6 年 、 深 度 参 与 近 年 组 织 与 供 应 链 变 革 的 首 席 运 营 官 Sh a il e s h J e j u ri k a r即将接任，成为宝洁近2 0年内的第五位"一把手"。 上下滑动查看 在新旧交替的关键节点，市场不禁追问：在消费复苏仍显疲软、行业增长普遍承压的背景下， 宝洁将如何构建其未来的增长引擎？ 近日，宝洁集团首席财务官An d r e Sc h u lt e n与投资者关系负责人J o h n Ch e v a li e r在摩根士丹利 全球消费与零售会议上的发言，为外界提供了清晰的战略线索。 他们的论述并非一份正式的战略官宣，但却系统性地揭示了公司高层当前的核心思考： 增 长 动力正从外部并购转向内生建设，而中国市场与人工智能将成为这场转型的两大支柱 。 在摩根士丹利会议上，An d r e Sc h u lt e n并没有回避中国市场曾 ...

Core Viewpoint - The article discusses the transformation of hair care products through the introduction of high-performance peptide ingredients, specifically Pantene's new 3A peptide, which aims to address the low utilization of effective ingredients in hair care and meet consumer demands for deeper and more effective hair treatment [3][10][12]. Group 1: Industry Trends - The beauty industry is experiencing a trend where various categories, including body care and scalp care, are being influenced by the "skincare" approach, leading to a more scientific and precise evolution of product formulations [3][9]. - Despite advancements in skincare, the hair care category has been lagging due to a lack of significant breakthroughs in effective ingredients and core technologies [10][20]. Group 2: Pantene's Innovations - Pantene has launched the new "Peptide Bubble Mask" series, which incorporates high-activity peptide ingredients to enhance penetration and targeted repair in hair care [4][14]. - The introduction of 3A peptide marks a new cycle in hair care, allowing for deeper penetration and effective treatment of damaged hair [6][12]. Group 3: 3A Peptide Characteristics - The 3A peptide is a dipeptide composed of β-alanine and L-arginine, known for its high purity (98%), absorption capability, and effectiveness in combating oxidative damage and restructuring hair proteins [12][13]. - The molecular size of 3A peptide is approximately 226 Daltons, enabling it to penetrate deeply into the hair core and address root causes of hair issues [13][36]. Group 4: Product Development and Consumer Feedback - Pantene's new products, including the "Deep Water Bubble Mask" and "Peptide Shampoo," have undergone significant upgrades to enhance their effectiveness and consumer satisfaction, with over 90% of testers reporting high satisfaction with the new formulations [14][18]. - The products are designed to provide immediate improvements for severely damaged hair while also promoting long-term health for both hair and scalp [20][36]. Group 5: Research and Development - Pantene's commitment to scientific research is evident in its collaboration with top experts, including Nobel laureates, to validate the efficacy of the 3A peptide in hair care [26][31]. - Advanced technologies, such as fluorescence lifetime imaging, have been employed to assess the penetration and effectiveness of the 3A peptide in hair strands, marking a significant advancement in hair care research [33][34].