澎湃OS 2.0

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苹果用户,安卓来“偷心”
雪豹财经社· 2025-05-05 15:57
打不过就拥抱 从结果来看,单方面主动兼容苹果,让安卓厂商俘获了一些增量用户,但想借此实现高端化破局并 不容易。 处处为苹果用户着想的,不只是苹果公司,还有安卓智能手机厂商们。 4月下旬,vivo发布了新一代旗舰机vivo X200 Ultra和vivo X200s,这两款手机有一个共同的卖点:能 与苹果生态(iOS/Mac)深度融合。 比如,vivo办公套件可以让vivo手机和Mac电脑双向互传数据;通过vivo互传软件,vivo手机不仅能 与iPhone"碰一碰"互传数据,还可以与iPhone实现电话、短信、通知相互流转。所谓"流转",就是 说,如果你同时有vivo和iPhone,可以在vivo上看到iPhone的来电通知和短信。 作者 丨 吴姿 图源: vivo 不只vivo,近年来,OPPO、小米等安卓厂商不约而同地主动兼容苹果,上线文件互传、远程控制、 剪切板同步等功能。 去年10月,小米宣布,在澎湃OS 2.0系统上,小米手机可通过"小米互联服务"与iPhone、iPad、Mac 之间实现文件互传;小米的设备还能查看Keynote、Pages等苹果系统软件的文档。去年9月,OPPO 在苹果App S ...
就连拥抱苹果这件事,现在都能卷了起来
Hu Xiu· 2025-04-22 13:35
Core Viewpoint - The article discusses the shift in strategy among Chinese smartphone manufacturers towards embracing Apple's ecosystem, highlighting the competitive landscape and the emergence of cross-platform functionalities [1][4][10]. Group 1: Embracing Apple's Ecosystem - Vivo has introduced a "dual-device flow" feature in its X200s model, allowing users to receive notifications from iPhones and even answer calls directly from the Vivo device [3][4]. - OPPO has launched the "0+ Interconnect" app, enabling file transfers between OPPO and iPhone devices, and supports editing Live Photos taken on OPPO devices using iPhones [4][7]. - Xiaomi has also developed a service that allows file sharing between its devices and Apple's products, including the ability to view Apple-specific document formats on Xiaomi devices [7][9]. Group 2: Market Dynamics - According to IDC, the top five smartphone manufacturers in China for 2024 are Vivo (17.2% market share, 10.3% YoY growth), Huawei (16.6% market share, 50.1% YoY growth), Apple (15.6% market share, 5.4% YoY decline), Honor (14.9% market share, 8.1% YoY decline), and OPPO (14.8% market share, 6.4% YoY decline) [11][17]. - The smartphone market in China has entered a phase of stock competition, making it difficult for manufacturers to capture a significant share of users' minds [12][13]. - A survey indicated that 18% of smartphone users in 2023 opted for dual-device ownership, suggesting a substantial market for manufacturers targeting users who own both Android and Apple devices [12][17]. Group 3: Strategic Implications - The integration of Apple ecosystem compatibility allows manufacturers to attract users who own both Android and Apple devices, potentially leading to a competitive advantage [9][10]. - Manufacturers are adopting a gradual approach to compatibility, starting with file transfers and progressively developing more complex cross-platform functionalities to reduce user resistance [15][16].