澳洲安格斯牛肉

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以首发经济激活端午假期消费,生鲜超市加速布局下沉市场|新经济观察
Sou Hu Cai Jing· 2025-05-30 09:46
Core Insights - Hema Fresh opened its first store in Suining, Sichuan, attracting significant consumer interest with promotional offers leading to a rush for products [2][4] - The store's success is attributed to local consumers' preference for globally sourced products, with notable sales during the pre-sale phase [2] - Hema Fresh is expanding rapidly, having opened 72 new stores in 2024, with a focus on second and third-tier cities [4] Company Expansion - Hema Fresh has surpassed 430 stores, with a strategy to penetrate non-provincial capital cities, exemplified by the Suining store [4] - The Suining location benefits from the supply chain advantages of the Chengdu-Chongqing economic circle, enhancing logistics efficiency [4] Economic Trends - The "first launch economy" is gaining traction in Sichuan, seen as a driver for consumer engagement and economic vitality [5] - The upcoming Dragon Boat Festival is expected to boost holiday consumption through various first-time product launches and events [5] - While some brands have successfully leveraged the first launch economy for sustained growth, others have struggled to maintain momentum post-launch [5]