消费是内需的重要组成部分，也是巩固和增强经济回升向好势头的关键支撑。国家统计局数据显示，2025年1-11月，全国社会消费品零售总额同比增长 4%，增速快于去年同期及全年。 近年来，提振消费持续成为中国经济工作的重点。2025年12月10日至11日召开的中央经济工作会议，将"坚持内需主导，建设强大国内市场"列为2026年经 济工作首要任务；随后，商务部等部门联合印发《关于加强商务和金融协同 更大力度提振消费的通知》，聚焦商品、服务与新型消费等领域，推出11条 政策措施，加大金融对消费的支持力度，释放政策合力。 从趋势上看，中国消费正在加速进入结构升级新阶段。埃森哲发布的2025年《中国消费者洞察》显示，相较2021年，消费者在健康与财富方面的关注度显 著提升，"情绪消费"成为持续性趋势。叠加贵金属价格上涨，2025年1—11月，金银珠宝、体育娱乐用品等品类消费同比分别增长13.5%和16.4%。 2025年以来，各地持续推进促消费行动，消费品以旧换新、家电下乡等政策持续发力，推动消费规模扩张、结构优化和动能焕新。2025年1—11月，全国 家用电器和音像器材类、文化办公用品类、通讯器材类消费同比分别增长14. ...

Core Insights - The New Year consumption market has seen a significant boost during the New Year's Day holiday, driven by a focus on instant gratification and self-rewarding consumption patterns [1][3] - The sales data from Taobao Flash Sale indicates that several popular New Year products have achieved record-breaking sales, with over 75 million cherries sold and more than 10 million strawberries sold [1][3] Group 1: Consumption Trends - The consumption of New Year goods has shifted from a focus on material accumulation to an emphasis on emotional satisfaction and social investment, reflecting a change in consumer behavior [3] - The sales patterns during the holiday show distinct time-based consumption characteristics, with seafood and hot pot ingredients being popular in the morning, gifts and snacks in the afternoon and evening, and beer and fruits during late-night hours [3] Group 2: Sales Data and Impact - The sales of cherries alone could cover 33 standard football fields, equivalent to the yield of over 15,000 cherry trees, while the weight of sold strawberries is comparable to that of over 60 adult elephants [1] - The total volume of sold cola, if transported by truck, would require 303 trucks, stacked to a height equivalent to 108 Mount Everests, indicating the scale of consumption during this period [1] Group 3: Future Outlook - The Taobao Flash Sale New Year Festival is set to continue throughout the Spring Festival, with enhanced logistics and supply chain capabilities to ensure continuous availability of goods [4] - Consumers can access significant discounts and a wide range of products, including fresh produce and beverages, from New Year's Day to the Spring Festival, promoting personalized shopping experiences [4]

Group 1 - The core viewpoint of the articles highlights the surge in consumer spending during the New Year holiday, particularly driven by the "instant gratification" and self-reward consumption patterns [1][2] - During the New Year holiday, significant sales were recorded for various products, including over 75 million cherries and more than 10 million strawberries, indicating a strong demand for festive items [1][2] - The sales data reflects a shift in consumer behavior, where traditional New Year purchases are evolving from mere stockpiling to immediate emotional satisfaction and social investment [2] Group 2 - The consumption patterns during the holiday show distinct time-based trends, with seafood and hot pot ingredients being popular in the morning, gifts and snacks in the afternoon and evening, and beer and fruits late at night [2] - The success of the instant retail platform during the holiday season underscores its adaptability to festive scenarios, suggesting a transformation in traditional New Year consumption models [2] - The New Year consumption trend is expected to continue, with plans for ongoing promotions throughout the Spring Festival, ensuring that supply chains are prepared to meet demand [2]

Core Insights - The holiday consumption market was ignited by a focus on instant gratification and self-reward during the New Year period [1] Group 1: Sales Performance - Taobao Flash Sale reported record high sales for several New Year products, with over 75 million cherries sold [1] - Sales of Dandong Hongyan strawberries exceeded 10 million [1] - Boston lobsters, once considered a luxury, have become a regular choice for young consumers, with over 100 stores selling out of live lobsters [1] - Milk sales reached 1.2 million liters, while both cola and beer sold over 1.5 million liters during the holiday [1] Group 2: Consumer Behavior - The purchasing behavior during the New Year showed distinct characteristics of scene-based and instant consumption [1] - In the morning, consumers focused on seafood and hot pot ingredients, aligning with party preparation needs [1] - From noon to night, sales of gifts, flowers, and snacks increased, catering to social and relaxation needs [1] - Late-night purchases included beer, fruits, and health supplements, reflecting young people's pursuit of a balanced lifestyle between enjoyment and health [1]

新浪科技讯 1月4日上午消息，元旦期间，以即时满足和自我犒赏为核心的消费模式点燃节假日消费市 场。淘宝闪购年货节数据显示，多款年货大单品销量创下历史新高，"老己"们吃掉了7500多万颗车厘 子。 淘宝闪购数据显示，元旦小长假期间，多款新年节日爆款及冬季时令大单品都卖爆了：进口车厘子售出 超7500万颗，丹东红颜草莓销量突破1000万颗；曾经需要"攒局才敢点"的波士顿龙虾，如今已成为年轻 人犒劳自己的日常选择，全国超100家门店的鲜活波龙被抢购一空。与此同时，健康生活标配牛奶销量 达120万升，而可乐与啤酒作为节日聚会的"气氛担当"，双双售出超150万升。 此外，从消费时段来看，年货采购呈现出鲜明的场景化、即时化特征。淘宝闪购年货节数据显示，早间 时段，消费者集中下单水产海鲜、火锅食材，对应聚会备餐需求；午间至夜间，礼品鲜花、休闲食品、 水果销量攀升，满足社交与放松需要；深夜至凌晨，啤酒、水果与滋补品构成"深夜治愈三件套"，反映 出年轻人追求享受与健康平衡的生活态度。 责任编辑：江钰涵 新浪科技讯 1月4日上午消息，元旦期间，以即时满足和自我犒赏为核心的消费模式点燃节假日消费市 场。淘宝闪购年货节数据显示，多款 ...

12月19日，盒马鲜生北京旧宫万科广场店正式开业，标志着这一新零售标杆品牌正式落子亦庄新城核心板块。作 为盒马在亦庄新城的重要布局，不仅填补了旧宫及周边区域高品质生鲜零售的空白，更以"线上+线下+即时配 送"一体化模式，迅速成为居民家门口的"新鲜生活中心"。 据盒马统计，旧宫店开业首日客流量突破2万人次，收银台前持续排起长队，工作人员全员上岗仍应接不暇。盒马 华北区域负责人宏柒表示："旧宫镇人口密集、消费潜力巨大。希望通过这家门店，把'新鲜、便捷、品质'的生活 方式带到亦庄新城，让居民在家门口就能享受到新鲜美食。" 近年来，盒马持续深耕北京市场，已布局多家门店，覆盖多个核心区域。此次入驻旧宫，不仅拓展了服务半径， 更深度融入京津冀协同发展格局。依托"产地直采+订单农业"模式，盒马已在京津冀打造多个"盒马村"，将平谷的 草莓、张北的燕麦等优质农产品直达北京市民餐桌。这一模式既保障了产品的新鲜与可追溯，又有效带动了乡村 产业升级和农民增收，实现了"城市消费升级"与"乡村产业振兴"的双向奔赴。 文/北京青年报记者 李佳 编辑/刘忠禹 该店位于大兴区旧宫镇万科广场一层，营业面积近3000平方米，商品数量超5000种， ...

Group 1 - Hema Fresh has opened its first store in Shenzhen's Guangming District, enhancing its instant retail service network in the area [1] - The store offers over 4,000 product categories, including fresh produce, daily necessities, and food items, with a focus on high-quality offerings such as live seafood [1][2] - The store aims to transform traditional retail spaces into "fresh social hubs," featuring a variety of organic and Hong Kong-standard products [1] Group 2 - The store provides differentiated services, including live cooking of seafood like king crabs and Boston lobsters, to create an instant dining experience [2] - Hema's expansion into Guangming is a strategic move to tap into the growing local population and the consumption upgrade driven by the tech industry [4] - The store leverages Hema's global sourcing supply chain and instant retail capabilities to enhance the consumer experience and stimulate the local retail market [4]

新京报讯（记者王萍）12月19日，新京报记者从盒马方面获悉，近日，盒马鲜生北京旧宫万科广场店正 式开业。盒马方面表示，作为在北京区域的重要新布局，新店填补了周边高品质生鲜超市的空白。 据介绍，盒马鲜生旧宫店位于大兴区旧宫镇万科广场一层，店内面积近3000平方米，商品数量超过5000 种。针对这一布局，盒马方面表示，旧宫镇作为亦庄新城的重要组成部分，近年来经济发展迅速，居民 生活水平不断提高，对高品质生活的需求也日益增长。盒马鲜生的入驻，正是对这一需求的积极响应。 从开业当日的情况来看，三文鱼、波士顿龙虾、有机草莓以及应季的智利车厘子，都成为热点产品。据 统计，开业首日客流量突破2万人次。 校对 柳宝庆 编辑 王琳 ...

数据显示，截至目前，鄂州花湖国际机场国际国内货运航线已达111条，数量位居中国第一。近期，该 机场最高单日保障货运航班超百架次、单日枢纽货量突破6000吨。 据介绍，下一步，鄂州花湖国际机场将着力构建集冷链分拨、仓储管理、生鲜暂养、精深加工及数字化 交易平台于一体的进口生鲜全产业链体系。(完) 亚洲首座专业货运机场今年进口生鲜总量突破两万吨 中新社湖北鄂州12月4日电 (记者 武一力)记者4日从湖北国际物流机场有限公司获悉，今年以来，经亚 洲首座专业货运机场——鄂州花湖国际机场进口的三文鱼、波士顿龙虾、榴莲、青蟹等生鲜产品总量已 突破两万吨，较去年同期增长176%。 近日，一架来自印度靛蓝航空的全货机降落于鄂州花湖国际机场，机上载有一批印度冰鲜石斑鱼，这标 志着该机场在高端生鲜货物进口领域实现了品类新突破。 鄂州花湖国际机场相关负责人介绍，石斑鱼作为高端海鲜消费市场的明星品类，此次运输不仅为中国市 场带来了优质选择，也搭建起中印高价值农产品贸易的空中新通道。 面对生鲜货物对时效与温控的严苛要求，该机场通过全流程专业化操作，实现卸机、转运、通关到交付 无缝衔接，全程仅约1小时，极限压缩地面处理时间，保障了产品鲜 ...

Core Insights - Hema Fresh has opened four new stores in Beijing, Shenzhen, and Hangzhou, expanding its presence to nearly 500 stores nationwide and over 350 Super Hema stores [1][2] Group 1: Store Expansion - The new stores are located in high-potential residential areas, filling a gap in high-end fresh food retail in southwestern Beijing [1] - The opening of these stores marks Hema's continued strategy of expanding into suburban areas, enhancing its network with a "city center + suburban new town" layout [2] Group 2: Market Strategy - Hema's recent expansion reflects its "downward" strategy, targeting second, third, and fourth-tier cities, with nearly one-third of the 72 new stores opened last year located in these markets [2] - The company is capitalizing on the shrinking profits and store numbers of traditional supermarkets, identifying market opportunities in less saturated areas [2] Group 3: Product Performance - The new stores have shown strong sales performance for high-end imported products, including fruits, king crabs, Boston lobsters, various imported cheeses, and wines [1]