Core Insights - Apple has introduced a new titanium printing process for its products, including the Apple Watch Ultra 3, which aims to reduce manufacturing costs while maintaining product performance and increasing yield rates [1][4][10] Manufacturing Process - The new titanium printing process, referred to as "3D printing," is distinct from traditional 3D printing methods like FDM and SLA, as it utilizes a laser metal melting technique (SLM) that involves melting titanium powder to create metal structures [6][8] - This process allows for a layer thickness of 60 microns and utilizes multiple high-energy lasers to ensure a dense metal structure, which is further refined through post-processing techniques like heat treatment and CNC machining [9][10] Cost Efficiency - The laser metal melting process can save up to 50% of raw materials, allowing for the production of two watches with the material previously required for one, resulting in an estimated savings of over 400 tons of titanium in a single year [10] - The process also enhances the yield rate of titanium components, as the majority of the structure is formed during the printing phase, reducing the risk associated with traditional machining methods [10] Design Flexibility - The introduction of this technology provides unprecedented design freedom, enabling the creation of complex shapes that were previously difficult or impossible to achieve with traditional manufacturing methods [13][15] - This flexibility is particularly beneficial for high-end products, allowing for innovative designs that can enhance the overall product appeal [15] Industry Implications - The adoption of the laser metal melting process could signal a shift in the industry, particularly for domestic smartphone brands looking to compete in the high-end market [14][18] - While the technology is accessible, the challenge lies in scaling production to meet the demands of a rapidly changing market, especially for brands with a high turnover of models [14][15] Future Prospects - Apple's commitment to titanium and its new manufacturing process suggests potential future applications in other products, including foldable devices, where strength and durability are critical [16][18] - The ongoing exploration of titanium's practical applications may lead to innovative uses that enhance product performance beyond aesthetic considerations [18]