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仁化白兰:地标赋能香飘乡村振兴路
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Viewpoint - The article highlights the development of the "Renhua Bailan" geographical indication product in Renhua County, which is positioned as a key driver for rural revitalization and economic growth in Shaoguan City, leveraging local resources and cultural heritage [1][10][95]. Group 1: Geographical Indication Development - Shaoguan City has established a geographical indication planning policy to promote local agricultural products and enhance their market competitiveness [2][3][4]. - Currently, there are 14 geographical indication protected products in the city, including "Renhua Bailan" [5][8]. - The cultivation of "Renhua Bailan" is seen as a small industry with the potential to contribute significantly to rural revitalization [9][10]. Group 2: Unique Value of Renhua Bailan - "Renhua Bailan," a unique orchid variety, has a cultivation history of over 400 years and is recognized for its aesthetic and cultural significance [14][15][17]. - The environmental conditions in Renhua County, including a unique climate and soil composition, contribute to the distinct characteristics of "Renhua Bailan" [19][20][22]. - The annual transaction volume of "Renhua Bailan" exceeds 5 million yuan, with products sold in various provinces [25][26]. Group 3: Strategic Initiatives - A specialized team has been formed to develop a protection plan for "Renhua Bailan," focusing on protection, enhancement, and promotion [29][30]. - The project includes the establishment of a quality traceability system to ensure product purity and stability [32]. - Cultural heritage is being integrated into the marketing strategy, with plans to create a "Lan Flower Cultural Park" to promote tourism [35][36]. Group 4: Economic Impact - The geographical indication initiative has led to a 30% increase in employment within the orchid industry in Renhua County, with an average annual income increase of 20,000 yuan per household [51][52]. - The "Renhua Bailan" initiative is expected to enhance product premium rates by 20% as it gains recognition [70]. Group 5: Future Outlook - Plans are in place to implement a "Geographical Indication +" strategy, focusing on technological advancements and cultural tourism to further promote "Renhua Bailan" [84][86]. - The initiative aims to transform "Renhua Bailan" from a local specialty to a nationally recognized brand, contributing to the broader rural revitalization efforts [90][95].