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广交会观察:中国食品“出海”升级 深加工、品牌化成新优势
Zhong Guo Xin Wen Wang· 2025-11-03 17:03
Core Insights - The 138th China Import and Export Fair (Canton Fair) is showcasing high-quality Chinese food and specialty agricultural products, attracting international buyers and generating significant interest in potential collaborations [1][2] Group 1: Market Demand and Trends - There is a notable increase in overseas demand for Chinese food products, with a focus on health, diversity, and customization, leading to the development of low-salt and organic products [3][4] - The demand for snacks is shifting towards low-sugar, environmentally friendly options, and products that promote children's intellectual development [3] Group 2: Product Offerings and Innovations - The Qujiang District is the largest producer of edible mushrooms in Guangdong Province, emphasizing the importance of quality and deep processing to enhance product value [2] - Companies are leveraging international certifications and smart manufacturing systems to ensure quality and streamline production processes [3] Group 3: Export Performance and Future Outlook - The Qujiang District has received over $15 million in orders from countries like Poland and New Zealand during the fair [1] - Despite stable export figures in the first three quarters, companies anticipate a slight increase in exports by year-end due to growing demand in emerging markets [3]
仁化白兰:地标赋能香飘乡村振兴路
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Viewpoint - The article highlights the development of the "Renhua Bailan" geographical indication product in Renhua County, which is positioned as a key driver for rural revitalization and economic growth in Shaoguan City, leveraging local resources and cultural heritage [1][10][95]. Group 1: Geographical Indication Development - Shaoguan City has established a geographical indication planning policy to promote local agricultural products and enhance their market competitiveness [2][3][4]. - Currently, there are 14 geographical indication protected products in the city, including "Renhua Bailan" [5][8]. - The cultivation of "Renhua Bailan" is seen as a small industry with the potential to contribute significantly to rural revitalization [9][10]. Group 2: Unique Value of Renhua Bailan - "Renhua Bailan," a unique orchid variety, has a cultivation history of over 400 years and is recognized for its aesthetic and cultural significance [14][15][17]. - The environmental conditions in Renhua County, including a unique climate and soil composition, contribute to the distinct characteristics of "Renhua Bailan" [19][20][22]. - The annual transaction volume of "Renhua Bailan" exceeds 5 million yuan, with products sold in various provinces [25][26]. Group 3: Strategic Initiatives - A specialized team has been formed to develop a protection plan for "Renhua Bailan," focusing on protection, enhancement, and promotion [29][30]. - The project includes the establishment of a quality traceability system to ensure product purity and stability [32]. - Cultural heritage is being integrated into the marketing strategy, with plans to create a "Lan Flower Cultural Park" to promote tourism [35][36]. Group 4: Economic Impact - The geographical indication initiative has led to a 30% increase in employment within the orchid industry in Renhua County, with an average annual income increase of 20,000 yuan per household [51][52]. - The "Renhua Bailan" initiative is expected to enhance product premium rates by 20% as it gains recognition [70]. Group 5: Future Outlook - Plans are in place to implement a "Geographical Indication +" strategy, focusing on technological advancements and cultural tourism to further promote "Renhua Bailan" [84][86]. - The initiative aims to transform "Renhua Bailan" from a local specialty to a nationally recognized brand, contributing to the broader rural revitalization efforts [90][95].
22款产品入选!“百家手信”名单出炉
Nan Fang Nong Cun Bao· 2025-05-19 13:32
Core Insights - The "Hundred Families Handicrafts" selection event concluded in Guangzhou, showcasing 22 outstanding agricultural products selected from 156 entries, highlighting quality, popularity, and innovation [2][3][30] Group 1: Award Categories - Five major award categories were announced: "Best Agricultural Handicraft," "Most Popular," "Best Flavor Recommended by Media," "Innovation Award," and "Heritage Craftsmanship Award" [9][30] - The "Best Agricultural Handicraft Award" recognized products such as the Zijin Cicada Tea from Heyuan, the luxurious gift box from Yingde, volcanic sweet potatoes from Zhanjiang, and Ma Ba oil sticky rice from Shaoguan [16][20][25] Group 2: Product Highlights - The Zijin Cicada Tea is noted for its unique heritage tea-making technique, while the Yingde gift box combines traditional tea with Lingnan aesthetics [22][23] - Zhanjiang's volcanic sweet potatoes leverage the region's volcanic soil, offering a sweet and soft texture that redefines consumer perceptions of sweet potatoes [24] - Ma Ba oil sticky rice, with a 4000-year cultivation history, is recognized for its long, oily grains and aromatic qualities [25] Group 3: Popularity and Market Trends - The "Most Popular Agricultural Handicraft Award" reflects market choices, with products like the black mountain prickly pear jelly from Guizhou gaining traction among younger consumers due to its health benefits [30][32] - Innovative products such as the "one tea multiple drinks" concept from Yinghong No. 9 and the quick-cooking characteristics of Zhang Jiuling's rice noodles cater to modern consumer lifestyles [33][34] Group 4: Flavor and Innovation - The "Best Flavor Recommended by Media Award" showcased products that blend regional flavors, such as the Tian Ci prickly pear juice from Guizhou and the Dongjiang fish from Hunan, which utilizes fresh-locking technology [39][41] - The "Innovation Award" highlighted products like Dongjiang fish with diversified flavors and the premium traceable ginseng from Jilin, transforming traditional products into luxury items [48][50] Group 5: Heritage and Craftsmanship - The "Heritage Craftsmanship Award" honored products that maintain traditional techniques, such as the dried vegetable hearts from Qingyuan and organic blueberry puree from Guizhou, emphasizing authenticity and quality [54][56] - The event aims to elevate these products from local specialties to national favorites, enhancing the visibility of China's agricultural diversity [60][62] Group 6: Market Expansion - Award-winning products will be available through the Guangdong Regional Cooperation Consumer Assistance Product Trading Center, which features a network of 44 support entities and 70 online stores [63][64] - The trading center aims to promote over 8000 types of high-quality agricultural products from various regions, covering a wide range of categories [66]
借力“三博会”,韶关农产品走进东莞市老干部大学
Nan Fang Nong Cun Bao· 2025-04-22 14:05
Core Viewpoint - The event "Guanpin Shaoyun · Enjoying Silver Age" showcases the collaboration between Dongguan and Shaoguan, promoting Shaoguan's high-quality agricultural products to the senior consumer market in Dongguan [3][4][5]. Group 1: Event Overview - The event took place at Dongguan's Old Cadre University, featuring a lively atmosphere with numerous stalls displaying Shaoguan's agricultural products [3][4][26]. - It was organized by various local government departments, aiming to enhance cooperation and support for Shaoguan's agricultural regions [7][8]. Group 2: Agricultural Products - A variety of Shaoguan products were showcased, including white hair tea, yellow wine, local chicken eggs, and handmade noodles, attracting significant consumer interest [2][4][13][14]. - The event featured over 80 high-quality agricultural products from 19 enterprises, facilitating direct interaction between producers and consumers [30][31]. Group 3: Consumer Engagement - The event encouraged local residents to participate in "buying to donate" initiatives, fostering a sense of community support for agricultural development [15][16]. - Dongguan's senior citizens expressed a desire for more similar events, highlighting the positive reception and engagement from the community [27][34]. Group 4: Economic Impact - The initiative aims to enhance the market access for Shaoguan's agricultural products, contributing to local farmers' income while benefiting consumers in Dongguan [22][31]. - The event aligns with broader goals of promoting rural revitalization and economic support through consumer engagement [32][34].