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仁化白兰:地标赋能香飘乡村振兴路
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Viewpoint - The article highlights the development of the "Renhua Bailan" geographical indication product in Renhua County, which is positioned as a key driver for rural revitalization and economic growth in Shaoguan City, leveraging local resources and cultural heritage [1][10][95]. Group 1: Geographical Indication Development - Shaoguan City has established a geographical indication planning policy to promote local agricultural products and enhance their market competitiveness [2][3][4]. - Currently, there are 14 geographical indication protected products in the city, including "Renhua Bailan" [5][8]. - The cultivation of "Renhua Bailan" is seen as a small industry with the potential to contribute significantly to rural revitalization [9][10]. Group 2: Unique Value of Renhua Bailan - "Renhua Bailan," a unique orchid variety, has a cultivation history of over 400 years and is recognized for its aesthetic and cultural significance [14][15][17]. - The environmental conditions in Renhua County, including a unique climate and soil composition, contribute to the distinct characteristics of "Renhua Bailan" [19][20][22]. - The annual transaction volume of "Renhua Bailan" exceeds 5 million yuan, with products sold in various provinces [25][26]. Group 3: Strategic Initiatives - A specialized team has been formed to develop a protection plan for "Renhua Bailan," focusing on protection, enhancement, and promotion [29][30]. - The project includes the establishment of a quality traceability system to ensure product purity and stability [32]. - Cultural heritage is being integrated into the marketing strategy, with plans to create a "Lan Flower Cultural Park" to promote tourism [35][36]. Group 4: Economic Impact - The geographical indication initiative has led to a 30% increase in employment within the orchid industry in Renhua County, with an average annual income increase of 20,000 yuan per household [51][52]. - The "Renhua Bailan" initiative is expected to enhance product premium rates by 20% as it gains recognition [70]. Group 5: Future Outlook - Plans are in place to implement a "Geographical Indication +" strategy, focusing on technological advancements and cultural tourism to further promote "Renhua Bailan" [84][86]. - The initiative aims to transform "Renhua Bailan" from a local specialty to a nationally recognized brand, contributing to the broader rural revitalization efforts [90][95].
22款产品入选!“百家手信”名单出炉
Nan Fang Nong Cun Bao· 2025-05-19 13:32
22款产品入 选!"百家手 信"名单出炉_南 方+_南方plus 日前,"百家争 鸣·手信优选 ——百家农产品 手信评选活 动"在广州落下 帷幕。经过严苛 的品鉴评审与路 演角逐,22款兼 具品质、人气与 创新力的农产品 手信从156款参 选产品中脱颖而 出。活动现场公 布了"年度最 佳""最具人 气""媒体推荐最 佳风味""年度创 新奖""年度最具 传承匠心奖"五 大类奖项,获奖 产品涵盖茶叶、 生鲜、粮油、零 食等多个品类, 成为各地特色农 业的"活名片" 。 四大"年度最 佳"领衔,地标 产品成品质标杆 作为评选体系中 含金量最高的奖 项,"年度最佳 农产品手信大 奖"被河源馆紫 金蝉茶、文创馆 英沙茗豪华礼 盒、湛江馆火山 蜜薯、韶关馆马 坝油粘米收入囊 中。 河源馆的紫金蝉 茶以"蝉鸣催 熟、炭火焙 香"的非遗制茶 技艺征服评审, 其茶汤金黄透 亮、自带天然蜜 香,成为粤港澳 大湾区茶文化的 典型代表;文创 馆英沙茗公司豪 华礼盒则将英德 红茶与岭南美学 融合,让传统名 茶化身可收藏的 文化载体;湛江 馆火山蜜薯依托 雷州半岛火山岩 土壤优势, 以"甜如蜜、软 似泥"的口感刷 新消费者对红薯 的认知 ...
借力“三博会”,韶关农产品走进东莞市老干部大学
Nan Fang Nong Cun Bao· 2025-04-22 14:05
借力"三博会" , 韶关农产品走进 东莞市老干部大 学_南方+_南方 plus 韶关白毛茶、始 兴澄江黄酒、南 岭土鸡蛋、马坝 油粘米、南瓜手 工面……4月21 日上午,莞城街 道金牛路东莞市 老干部大学(莞 城校区)一楼休 闲区人头攒动、 吆喝声此起彼 伏,格外热闹。 这是"莞品 韶韵· 乐享银龄"—— 韶关农产品走进 东莞市老干部大 学现场品鉴活动 现场,不仅充分 展现莞韶对口帮 扶协作成效,也 推动韶关优质农 产品走进湾区银 发消费市场。 活动现场,20个 摊位上整齐摆放 着韶关的茶叶、 粮油、畜禽、零 食、干货等农副 产品。其中,沿 溪山茶叶、曲江 罗坑茶、马坝油 粘米、清化水 面、花生油、丝 苗米、山茶油、 贵妃醋、土鸡 蛋、果脯、菌菇 干货、黄酒、腐 此活动由东莞市 委老干部局、韶 关市委老干部 局、莞韶指挥 部、东莞市老干 部大学、韶关市 农业农村局等部 门联合举办,推 动韶关乐昌、曲 江、南雄、仁 化、始兴、翁源 等对口合作帮扶 地区的特色农产 品及美食走进东 莞千家万户,开 办当地居民家门 口的"农博会" , 开启东莞老干部 消费助农模式, 将第九届中国国 际食品及配料博 览会、第三届中 国 ...