Core Insights - The 113th National Sugar and Wine Fair has commenced in Nanjing, showcasing 4,000 enterprises from 40 countries, with a total exhibition area of 200,000 square meters [1] - Nanjing companies are leveraging the fair as an opportunity for market expansion, product innovation, and brand development, reflecting a blend of tradition and modernity [1] Group 1: Industry Trends - The fair features a significant presence of local products, with companies like Dingdong Maicai focusing on high-quality organic vegetables and local specialties, enhancing their procurement lists and increasing purchasing amounts year by year [3] - Nanjing's agricultural sector is seeing innovation through deep processing, with companies like Nanjing Ganjiyuan Co., Ltd. utilizing advanced technologies such as nano-ceramic membrane technology to improve sugar production processes [7] - The integration of traditional products into modern consumption patterns is evident, as seen with the transformation of traditional Lingzhi powder into a fashionable drink, showcasing the potential for high-value functional foods [9] Group 2: Economic Impact - Nanjing's food industry is experiencing growth, with 174 large-scale enterprises projected for 2024, an increase of 33 from the previous year, and a total output value of 643.5 billion yuan, reflecting a growth rate of 1.8% [13] - The city is actively attracting investment, with initiatives to convert exhibitors into investors during the fair, highlighting the potential for future economic development [14] - The establishment of specialized industrial parks, such as the Nanjing National Agricultural High-tech Industry Demonstration Zone and the Nanjing Urban Food Industry Park, is aimed at fostering industry clusters and enhancing regional agricultural upgrades [13]

Group 1 - The 113th National Sugar and Wine Fair has commenced in Nanjing, featuring an exhibition area of 200,000 square meters with 4,000 enterprises from 40 countries participating, including 30 domestic exhibition groups and 12 overseas groups from countries like Italy and Russia [1] - Nanjing enterprises are leveraging the fair as an opportunity for market expansion, product innovation, and brand development, showcasing a blend of traditional and modern elements [1] Group 2 - The "Dingdong Buy Vegetables" platform is modernizing the distribution of local Nanjing agricultural products, with a growing procurement list and increasing procurement amounts and proportions year by year [2] - A large logistics center in Lishui District is being utilized for storage and initial processing, allowing products to be quickly distributed nationwide [2] Group 3 - Peony seeds contain up to 92.26% unsaturated fatty acids, with over 40% being alpha-linolenic acid, which is essential for human health [3] Group 4 - Nanjing Ganji Garden Co., Ltd. is innovating in sugar production using advanced nanoceramic membrane technology, resulting in a new product called "golden sugar" that has won national quality awards [4] - The integration of traditional ingredients like reishi mushroom into modern beverage formats is being explored, enhancing market adaptability and sales [5] Group 5 - The Jiangsu Investment Promotion Zone at the fair highlights the food industry cluster effect in Nanjing, attracting major industry players [6] - Nanjing's food industry is projected to have 174 large-scale enterprises by 2024, with a total output value of 643.5 billion yuan, reflecting a growth of 1.8% [6] Group 6 - The Nanjing Investment Promotion Bureau is actively promoting investment opportunities at the fair, emphasizing that investing in Nanjing equates to investing in the future [7][8]

Core Insights - The 113th National Sugar and Wine Fair has commenced in Nanjing, featuring 4,000 enterprises from 40 countries and showcasing the integration of traditional and modern products [1] Industry Developments - The fair serves as a platform for Nanjing enterprises to explore market expansion and product innovation, highlighting the vitality of local brands [1] - The agricultural sector in Nanjing is leveraging modern supply chains to enhance the market reach of local products, with significant growth in procurement amounts and proportions [2] - The establishment of a large logistics center in Lishui District aims to streamline the processing and distribution of local agricultural products, ensuring freshness and rapid delivery [2] Product Innovations - Nanjing Kangzhiyuan Agricultural Technology Development Co., Ltd. is utilizing all parts of the peony plant for various products, showcasing the potential of local flora [2] - Nanjing Ganjiyuan Co., Ltd. is innovating in sugar production by employing advanced nanoceramic membrane technology to enhance product purity and quality, resulting in award-winning sugar products [4] - The integration of traditional ingredients like reishi mushrooms into modern beverage formats is being explored to increase consumer appeal and nutritional value [5] Economic Impact - Nanjing's food industry is experiencing growth, with 174 large-scale enterprises projected for 2024, an increase of 33 from the previous year, and a total industry output value of 643.5 billion yuan, reflecting a 1.8% growth [7] - The city is actively attracting high-quality enterprises and investments, with a focus on developing specialized industrial parks to foster food industry clusters [7][8]

Core Viewpoint - The article highlights a successful promotional event for agricultural products from Suixi County, where village officials engaged in live streaming and direct sales to attract urban consumers during the May Day holiday [3][4][18]. Group 1: Event Overview - The event took place on Beijing Road in Guangzhou, featuring live demonstrations and sales of local agricultural products such as North Tan oysters, volcanic sweet potatoes, and medicinal ganoderma [2][3][4]. - Village officials utilized live streaming and in-person sales to create an engaging atmosphere, attracting a large number of visitors [18][20]. Group 2: Product Highlights - Featured products included plump North Tan oysters, golden volcanic sweet potatoes, and neatly arranged corn, all of which drew significant attention from tourists [5][7][8]. - The officials emphasized the quality of the products, such as the volcanic sweet potatoes grown in selenium-rich soil without pesticides, appealing to health-conscious consumers [9][10]. Group 3: Community Engagement - The event included interactive elements, such as live music and free tastings, which helped create a lively environment and encouraged participation from both local and international visitors [12][13]. - A local resident expressed satisfaction with the sweet potatoes, indicating strong consumer interest and repeat purchases [14]. Group 4: Sales Performance - The five-day event ran from 8 AM to 10 PM, with officials working tirelessly to promote the products, resulting in a significant increase in both online and offline customer engagement [18][19]. - The officials expressed their commitment to continue similar promotional efforts during upcoming holidays, highlighting the importance of connecting rural products with urban markets [21][22]. Group 5: Broader Impact - The initiative is part of a larger effort to revitalize rural areas by promoting local agricultural products and enhancing community livelihoods [23][24]. - The actions taken by village officials serve as a model for integrating traditional agriculture with modern marketing strategies, aiming to bring rural products to a wider audience [24][25].