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驻村干部化身主播,遂溪农产香飘广州北京路
Nan Fang Nong Cun Bao· 2025-05-09 12:02
Core Viewpoint - The article highlights a successful promotional event for agricultural products from Suixi County, where village officials engaged in live streaming and direct sales to attract urban consumers during the May Day holiday [3][4][18]. Group 1: Event Overview - The event took place on Beijing Road in Guangzhou, featuring live demonstrations and sales of local agricultural products such as North Tan oysters, volcanic sweet potatoes, and medicinal ganoderma [2][3][4]. - Village officials utilized live streaming and in-person sales to create an engaging atmosphere, attracting a large number of visitors [18][20]. Group 2: Product Highlights - Featured products included plump North Tan oysters, golden volcanic sweet potatoes, and neatly arranged corn, all of which drew significant attention from tourists [5][7][8]. - The officials emphasized the quality of the products, such as the volcanic sweet potatoes grown in selenium-rich soil without pesticides, appealing to health-conscious consumers [9][10]. Group 3: Community Engagement - The event included interactive elements, such as live music and free tastings, which helped create a lively environment and encouraged participation from both local and international visitors [12][13]. - A local resident expressed satisfaction with the sweet potatoes, indicating strong consumer interest and repeat purchases [14]. Group 4: Sales Performance - The five-day event ran from 8 AM to 10 PM, with officials working tirelessly to promote the products, resulting in a significant increase in both online and offline customer engagement [18][19]. - The officials expressed their commitment to continue similar promotional efforts during upcoming holidays, highlighting the importance of connecting rural products with urban markets [21][22]. Group 5: Broader Impact - The initiative is part of a larger effort to revitalize rural areas by promoting local agricultural products and enhancing community livelihoods [23][24]. - The actions taken by village officials serve as a model for integrating traditional agriculture with modern marketing strategies, aiming to bring rural products to a wider audience [24][25].