Core Points - The article highlights the issue of false advertising targeting elderly consumers in the pharmaceutical and health product sectors, particularly through new marketing methods like private domain live streaming [1][2][3] Group 1: Case Summaries - The Beijing Kao Century Department Store was found guilty of false advertising by promoting ordinary eggs as "selenium-rich eggs" and falsely claiming that a product called "black maca" was produced by a reputable brand, violating consumer rights and privacy [1][2] - A case involving Ahuan Network Technology (Suzhou) Co., Ltd. revealed that the company used private domain live streaming to promote products with unproven health claims, leading to a fine of 250,000 yuan [2] - In Anhui Province, a company was penalized for misleading elderly consumers through health lectures and exaggerated claims about a product's effectiveness, resulting in a fine of 200,000 yuan [3] Group 2: Regulatory Actions - The market regulatory authorities have mandated the cessation of illegal activities and imposed fines on the companies involved, reflecting a crackdown on deceptive marketing practices targeting vulnerable populations [2][3] - The enforcement actions demonstrate a growing concern over the exploitation of elderly consumers' health anxieties and their limited ability to discern accurate information [2]

Core Viewpoint - The National Market Supervision Administration of China has announced typical cases of false advertising for elderly drugs and health products, highlighting the case of Chuzhou Yueqiang Pharmaceutical Consulting Co., which was penalized for misleading promotions [1] Group 1: Company Actions - Chuzhou Yueqiang Pharmaceutical was found to have conducted health lectures on short video platforms, misleading elderly consumers to join their WeChat groups [1] - Within these groups, the company promoted their product, Lingqi Hong Capsule, claiming it had exaggerated effects such as "eternal youth" and "prolonged lifespan" [1] - The company was ordered to cease illegal activities and fined 200,000 yuan (approximately 28,000 USD) [1]

Core Viewpoint - The article discusses the enforcement actions taken by market regulatory authorities in various regions of China against companies engaging in false advertising and misleading promotions targeting elderly consumers, particularly in the health and wellness sector [1]. Group 1: Case Summaries - Beijing Kao Century Department Store was found guilty of falsely advertising regular eggs as "selenium-rich eggs" and misrepresenting a product's origin and benefits, leading to a fine of 120,400 yuan [2][3]. - A-Huan Network Technology (Suzhou) Co., Ltd. was penalized for promoting health products with unproven disease treatment claims, resulting in a fine of 250,000 yuan [5][6]. - Chuzhou Yueqiang Medical Consulting Co., Ltd. was fined 200,000 yuan for exaggerating the effects of a health product in its promotions [9][10]. - Dongxiang District Bingxiu Daily Chemical Products Store was fined 200,000 yuan for making unsubstantiated health claims about its products [12][13]. - Guan County Yixin Convenience Supermarket was fined 60,000 yuan for misleading advertising of ordinary food products as having extensive health benefits [15][16]. - Guangzhou Kang'ermei Health Information Consulting Co., Ltd. faced a fine of 250,000 yuan for falsely claiming that its health products could treat diseases [18][19]. - Sichuan Ruikang Home Health Management Co., Ltd. was fined 16,000 yuan for promoting a health product with unverified disease treatment claims [21][22]. Group 2: Legal Basis and Penalties - The actions taken against these companies were based on violations of the Anti-Unfair Competition Law, the Advertising Law, and the Consumer Rights Protection Law, with penalties including fines and orders to cease illegal activities [3][6][10][13][19][22]. - The fines imposed varied by case, with amounts ranging from 16,000 yuan to 250,000 yuan, reflecting the severity of the violations and the potential harm to consumers [3][6][10][13][19][22]. Group 3: Analysis of Cases - The cases highlight a trend of targeting elderly consumers, who may have limited ability to discern misleading information, through deceptive marketing practices [4][7][11][14][20][23]. - The enforcement actions serve as a deterrent to other businesses, aiming to protect consumer rights and maintain market order, particularly in the health and wellness sector [4][7][11][14][20][23].