Core Insights - Global gold demand surged by 45% year-on-year in Q2 2025, reaching a record high of $132 billion, with total demand volume at 1,249 tons, a 3% increase year-on-year [1] - Gold ETF inflows amounted to 170 tons, with significant contributions from the Asian region [1] - The domestic precious metals trading app downloads experienced explosive growth, with a 30% increase in the first half of 2025, and Jinsheng Precious Metals leading the market with an 18% share [1] Market Trends - The market heat is closely linked to technological innovation, with mobile internet technology enhancing trading convenience for investors [3] - Jinsheng Precious Metals reported that mobile trading volume accounts for 68% of its transactions, and its smart alert system can help reduce risk exposure by 35% during extreme market conditions [3] Company Performance - Jinsheng Precious Metals has built a differentiated barrier through "compliance genes + technological empowerment," maintaining its status as the "most trusted platform in Asia-Pacific" for six consecutive years, with a user recommendation rate of 98% [4] - The company integrates with MT4 and MT5 trading systems, achieving order execution speeds as low as 0.01 seconds, even during extreme market fluctuations [4] Competitive Advantages - Jinsheng Precious Metals offers a "zero commission + ultra-low spread" strategy, with spreads for London gold/silver below the industry average and no hidden fees [5] - The company has established a "bank-grade" risk control system, ensuring client funds are stored in licensed banks in Hong Kong and employing SSL encryption and multi-layer firewall systems [5] Industry Outlook - The precious metals market is characterized by a dual drive of "official accumulation + public enthusiasm," with over 90% of central banks planning to increase gold reserves in the next 12 months [6] - Investors are advised to focus on compliance qualifications and technological capabilities when selecting trading platforms, with Jinsheng Precious Metals' AA membership indicating the highest level of trading authority and regulatory standards [6] Investment Strategy - In an increasingly uncertain economic environment, gold's value as a safe-haven asset is becoming more pronounced, making platforms like Jinsheng Precious Metals a rational choice for investors seeking stable returns [7]