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山西新绛:“夜经济” 汇聚烟火气
Zhong Guo Xin Wen Wang· 2025-06-13 02:59
Core Viewpoint - The "night economy" in Xinjiang County, Shanxi, is thriving, enhancing the local culture and providing new opportunities for entrepreneurship and employment [1][3]. Group 1: Night Economy Development - The vibrant night economy enriches the nightlife of the citizens and revitalizes the ancient city of Xinjiang, creating a lively atmosphere with lights, crowds, and delicious food [1]. - The establishment of the night market on Jiangzhou Avenue has become a new landmark, featuring various zones such as snacks, fruits and vegetables, daily necessities, and entertainment [3]. Group 2: Entrepreneurial Opportunities - Over 200 vendors have found entrepreneurial opportunities in the night market, providing new employment for nearly 1,000 people [3]. - Vendors like Cai Lijun, who sells Lanzhou noodles, have seen significant increases in sales, with over 100 bowls sold each night, compared to unstable income from previous mobile food sales [3]. - The "zero rent entry" policy for the night market has attracted many entrepreneurs, allowing them to operate with minimal costs while ensuring cleanliness and safety [5]. Group 3: Social Impact - The night market has empowered individuals like Zhang Kai, a disabled vendor, who now earns nearly 1,000 yuan daily, achieving economic independence and personal fulfillment [5]. - The initiative not only supports local businesses but also enhances the overall tourist experience, as visitors express a desire to return to enjoy the local delicacies [5].