热力星光夜 88燃动趴

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新模式、新业态“多点开花”!浦东消费场景持续焕新
Sou Hu Cai Jing· 2025-08-10 17:22
Group 1: Event Highlights - The "Hot Power Starry Night 88 Fitness Day" event in Pudong marks the first nighttime celebration of "National Fitness Day," integrating market projects to attract more citizens [1][2] - The event features over ten sports activities, including ice skating, shooting, and martial arts, promoting sports enthusiasm among the public [2] - A cultural market showcases intangible heritage projects and local delicacies, enhancing the nighttime cultural and tourism experience for citizens [4] Group 2: Sports and Entertainment Integration - Increasingly, sports venues in Pudong are transforming into multi-functional sports consumption complexes, with the Shanghai Yao Snow Ice World attracting over 160,000 visitors this summer [6] - The indoor snow music festival and water world events have become popular attractions, with weekend participation exceeding 3,000 people [6] - The proportion of visitors from Hong Kong, Macau, Taiwan, and foreign tourists has increased by 300% compared to the previous year [6] Group 3: Hotel and Dining Innovations - Star-rated hotels in Pudong are expanding their service offerings to attract more customers, such as the "community canteen" initiative by the Zijinshan Hotel, providing high-quality food at affordable prices [7][9] - The initiative has led to long queues and increased customer engagement, demonstrating the effectiveness of innovative dining solutions [9] - Other hotels, like the VOKO Hotel, are also implementing community stalls to enhance customer connections and break the stereotype of high-end dining [9] Group 4: Cultural and Commercial Synergy - The "Poetic Journey at Kerry" summer event in Pudong Kerry City integrates cultural elements from the animated film "Chang'an 30,000 Miles," creating a poetic world for consumers [10][14] - The exhibition features interactive experiences and traditional performances, enhancing the cultural value of commercial spaces [12][14] - Future cultural events are planned, including the "Shadow Play Season" and "Oracle Bone Season," continuing the innovative model of cultural engagement in commercial settings [14]