渝中区十八梯传统风貌区。首席记者 龙帆 实习生 王逍杨 摄 原标题：渝中区将焕新一批文商旅消费场景 9月23日，渝中区发布《渝中区打造历史人文传承新高地 推动巴蜀文化旅游走廊建设三年行动计划（2025- 2027年）》，未来渝中区将构建"渝中有礼、有品、有味、有趣、有Yeah"五大矩阵品牌，培育一批沉浸 式、互动式特色消费场景。 近年来，渝中区打造了鲁祖庙、十八梯、协信星光妙塘、S95超次元中心等一批文商旅融合消费地标，结 合渝中区的地形地貌特征，形成了70个"江崖街洞天"消费新场景，推动文旅商贸不断出圈、破圈。 未来3年，渝中区将以三年行动计划的出台为契机，全面推动商文旅体在空间布局、产品供给、流量转化 上全方位、深层次融合。 围绕载体焕新，渝中区将亮相一批融合消费空间，推动传统商业向主题式、融合化转型，丰富美术馆、先 锋书店、演出剧场、休闲健身、设计酒店等多元业态，加快推动"万象新华""朝天汇海"等标杆项目亮相。 同时，活化利用历史建筑、工业遗存、特色街巷等文旅资源，加快打造枇杷山老街闲适慢活悠享街巷、重 庆湖广山城古韵风貌街巷、嘉宾里滨江雅韵休闲街巷等非标商业项目，促进历史人文与现代消费交融共 生。 渝 ...

9月10日，2025年中国国际服务贸易交易会（简称"服贸会"）在京开幕，五粮液（000858）继续作为"全 球合作伙伴""指定用酒"深度参与。 本届服贸会为首钢园"一址举办"，五粮液在首钢园区设置室内外双展厅，以"产品品鉴+非遗互动+趣味 体验"沉浸式逛展模式吸引众多观众打卡体验。与会观众不仅可以深度了解"五粮秘技"，感受"五谷凝 香"，还可以用29°五粮液·一见倾心DIY一杯属于自己的鸡尾酒，体验非遗漆扇制作，多维度感受五粮液 如何创新拥抱消费新趋势，解锁消费体验新维度。 "可体验、可感知、可分享"，五粮液以全面拥抱新消费浪潮的创新姿态，精准把脉消费新趋势、迭代新 玩法，持续以服务理念升级为内核，以消费场景创新为载体，打造"逛、食、玩、享"的和美盛宴，让传 统白酒不再只是宴请桌上的社交工具，而是成为年轻人表达生活态度的载体。多年来，五粮液持续占位 国际高端平台的品牌战略，既展现了其积极融入全球服务贸易新格局的责任担当，又通过沉浸式体验让 观众近距离感受中国白酒的文化魅力。 三度牵手服贸会，以"逛食玩享"体验打破传统边界 此外，"五谷罗尼""29°Crush on 一见倾心"等鸡尾酒品鉴，让现场观众直接感受五 ...

Core Viewpoint - Haidilao is innovating its consumption scenarios by launching its first "Super Dessert Station" in Shanghai, offering over 30 products, including beverages and desserts, with more than 90% priced under 15 yuan [1][2] Group 1: Market Overview - The Chinese dessert market reached a scale of 171.5 billion yuan in 2024, growing by 13.2% year-on-year, and is expected to exceed 190 billion yuan in 2025, with a compound annual growth rate of approximately 8% [1] - The market shares for dessert categories are as follows: tea-based desserts and traditional desserts each hold 34.6% and 34.9%, respectively, while Western desserts account for 20.5% [1] Group 2: Consumer Behavior - Traditional hot pot consumption is concentrated during lunch and dinner, while the dessert station targets all-day consumption with breakfast, afternoon tea, and post-meal options [1] - Afternoon tea accounts for 45% of dessert consumption, social gatherings for 30%, and breakfast alternatives for 15%, with women aged 18-35 contributing 70% of the customer base [1][2] - The Gen Z demographic (ages 18-25) represents 62% of the consumption, with average spending per customer increasing from 25 yuan in 2019 to 42 yuan by 2025 [1] Group 3: Business Strategy - The launch of the dessert station is part of Haidilao's strategy to adapt to consumer trends and innovate its service offerings [2] - Haidilao reported a revenue of 20.703 billion yuan and a net profit of 1.755 billion yuan for the first half of 2025, focusing on diverse consumption scenarios [2] - The company operates 14 restaurant brands, including "Yanjing Barbecue" and "Xiangqian Yinxing," with a total of 126 restaurants, and "Other Restaurant Revenue" reached 597 million yuan, growing by 227% [3]

Group 1 - The core idea of the article emphasizes the need for innovative and diversified consumption scenarios to stimulate consumer spending, particularly through the revitalization of idle assets like old buildings and factories, combined with unique cultural IPs [1] - Various regions are actively transforming old postal offices into popular tourist spots, such as the marine-themed post office in Qingdao, which features seven functional areas for marine education and creative products [2][4] - In cities like Beijing, Guangzhou, and Lanzhou, there is a trend of creating themed post offices that incorporate elements like the 24 solar terms and cultural stories, enhancing the consumer experience [6] Group 2 - Old industrial sites are being repurposed into vibrant commercial complexes, becoming new urban landmarks, as seen in the D19 district in Baoding, which has hosted over 1,700 events since its reopening and attracts around 5,000 visitors daily [7][9] - The transformation of these spaces has led to a significant increase in sales for retail shops, with reported sales growth exceeding 30% [7] - The average consumption growth driven by urban renewal projects is estimated to exceed 50%, contributing to job creation in various service sectors [11] Group 3 - Experts suggest that to maximize the potential of existing urban spaces, it is crucial to accurately identify the cultural IP value and innovate the use of these spaces, enhancing the consumer experience and quality of life [12] - Continuous investment and innovation are necessary for successful urban renewal, with suggestions for establishing specialized funds to attract long-term capital for further development [13][15]

Group 1 - The meeting aimed to enhance the integration of commerce, culture, and tourism in the historical cultural district of Nanning, focusing on the theme of "exploring new connotations of intangible cultural heritage and creating new consumption scenarios" [1] - Business representatives shared innovative ideas, such as the introduction of advanced AR projection technology and popular IPs like "Douluo Dalu" to attract younger consumers [1] - The discussion highlighted the emergence of new business models, particularly in the crystal economy, which resonates with the psychological needs of urban consumers [1] Group 2 - The Economic and Information Bureau expressed support for the innovative suggestions from businesses, emphasizing alignment with urban consumption upgrade trends [4] - Representatives from the People's Congress committed to collecting feedback from businesses and ensuring that reasonable suggestions are transformed into actionable measures [4] - The contact point for representatives serves as a crucial bridge between public opinion and district development, focusing on the dual themes of "historical culture protection and consumption scenario innovation" [4]

Core Insights - Haidilao International Holding Ltd. reported a revenue of 20.703 billion yuan and a net profit of 1.755 billion yuan for the first half of 2025, with a core operating profit of 2.408 billion yuan [1] - The company served nearly 190 million customers in the first half of the year, achieving an overall table turnover rate of 3.8 times per day [1] Business Innovation - Haidilao continues to promote the "Different Haidilao" initiative, creating diverse dining scenarios such as "Fresh Cut," "Late Night," "Family-Friendly," and "Pet-Friendly" [1] - As of June 30, over 50 Fresh Cut workshop stores and nearly 30 late-night themed stores have been transformed to meet varied dining needs [1] - The takeout business saw a nearly 60% year-on-year increase in revenue, with "single-serving" hot pot dishes contributing over half of this growth [1] Multi-Brand Strategy - Under the "Pomegranate Plan," the multi-brand strategy is accelerating, with a total of 126 second-brand stores opened in the first half of the year [1] - The new brand "Yansheng Barbecue" opened 46 new locations, driving "Other Restaurant Revenue" to 597 million yuan, a year-on-year increase of 227% [1] Membership and Future Plans - As of June 30, the total number of Haidilao members surpassed 200 million [1] - The company plans to continue enhancing the dining experience and pursuing a diversified business strategy, including strategically seeking acquisitions of quality assets to enrich its restaurant business and customer base [1]

Core Insights - The article discusses the transformation of parks in Beijing into vibrant commercial spaces, integrating dining and leisure activities, driven by supportive government policies and innovative business models [6][11][15] Policy Support - The introduction of the 2022 "Beijing Park Service Project Operating Standards" encourages the inclusion of social capital in park services, allowing for diverse commercial activities such as dining and retail [6][7] - Government subsidies are available for new dining establishments in parks, covering up to 50% of renovation and equipment costs, with a maximum support of 500,000 yuan per store [7][8] Business Innovation - Parks are becoming experimental grounds for brand innovation, with various cafes and restaurants emerging, such as "Wujie Coffee" and "MOWU Bookstore," which combine nature with dining experiences [8][9][10] - The "Park + Dining" model is gaining traction, exemplified by McDonald's flagship store in Chaoyang Park, which enhances the dining experience by integrating it with the park environment [10][11] Consumer Experience - The "deep experience" model in park settings is reshaping consumer perceptions, where visitors seek not just products but also the ambiance and relaxation offered by nature [12][13] - Unique offerings, such as themed cafes and cultural experiences, are attracting consumers, with some establishments reporting significantly longer customer dwell times compared to traditional retail spaces [13][14] Cultural Integration - Traditional brands are revitalizing their image through innovative collaborations in park settings, merging heritage with modern dining trends, as seen with the "Yigongzi" tea house and "Tianfuhao" restaurant [14][15] - The integration of cultural elements into park dining experiences is enhancing the appeal of these spaces, making them attractive destinations for families and young consumers [14][15]

Core Viewpoint - Heinz, a leading global ketchup brand, has launched a "ketchup smoothie" in collaboration with Smoothie King, aiming to explore new consumption scenarios for condiments beyond traditional cooking contexts [1][3]. Group 1: Product Innovation and Marketing Strategy - The "ketchup smoothie" primarily consists of acai sorbet, apple juice, strawberries, and raspberries, with ketchup flavor being subtle, indicating a focus on health-conscious ingredients [3][6]. - Heinz has created a special ketchup for this collaboration that contains no added sugar or salt, made from seven natural ingredients, aligning with modern consumer preferences [3][6]. - The marketing strategy has successfully generated buzz on social media, enhancing Heinz's brand visibility and reinforcing its position as a go-to ketchup brand [4][6]. Group 2: Market Expansion and Localization - Heinz faces challenges in the Chinese market, where ketchup's penetration is below 30%, primarily due to traditional cooking habits [7]. - The company has initiated campaigns like "The Story of Tomato and Egg" to integrate ketchup into popular Chinese dishes, such as tomato scrambled eggs, thereby expanding its market presence [7][9]. - Recent advertising efforts have targeted everyday cooking scenarios, aiming to position ketchup as a versatile condiment in Chinese cuisine [9]. Group 3: Industry Trends and Competitive Landscape - The condiment industry is witnessing a trend of cross-industry collaborations, with Heinz's approach being a notable example of how to innovate beyond traditional usage [6][10]. - Other brands, like CJ Foods in Japan, have successfully repositioned vinegar as a trendy beverage, indicating a broader potential for condiments to break out of their conventional roles [10][12]. - The challenge remains for brands to convert novelty experiences into sustained consumer habits, as seen with Heinz's efforts to make ketchup a staple in new culinary contexts [15][18].

Group 1 - The core viewpoint is that Yanzhou District in Jining City, Shandong Province, has made significant progress in enhancing consumption capacity and improving consumption conditions through innovative consumption scenarios and the development of productive services [1][2][3][4] - In the first half of the year, the scale of productive services in Yanzhou District exceeded 10 billion yuan, with a growth rate of over 17% [1] - The total retail sales of social consumer goods in the district reached 15.01 billion yuan, with an increase of 7.4% [1] Group 2 - Various innovative consumption scenarios have been created, such as summer beer festivals and seasonal events, which have activated the night economy and enriched cultural life for residents [2] - Over 50 themed activities have been organized, attracting nearly 2 million visitors, showcasing the district's efforts to enhance night-time consumption capabilities [2] - The district has implemented a "policy toolbox" to stimulate market consumption potential, including a trade-in program for household appliances, resulting in a subsidy of approximately 55.02 million yuan and an order amount of 410 million yuan [3] Group 3 - The district has launched a three-year action plan to double the productive services sector, establishing a command mechanism to enhance market vitality [4] - A total of 99 enterprises in the service sector have been established in the district, indicating a robust growth in the service industry [4] - Key projects in logistics and cold chain food processing have been initiated to improve regional circulation systems and enhance supply capabilities [4]

Core Viewpoint - The cultivation and construction of international consumption center cities is a significant decision by the central government aimed at boosting consumption, promoting high-quality development, and better meeting the needs of people's lives [1] Group 1: Innovation in Consumption Scenarios - Cities are actively innovating and enriching consumption scenarios to meet the personalized and quality demands of tourists, enhancing tourism services [2] - Beijing is integrating its rich historical culture with the trends of Generation Z through a "scene revolution," accelerating the construction of international consumption center cities [2] - The "Shanghai Summer" international consumption season has seen a 42.2% year-on-year increase in the number of overseas visitors and a 68.2% increase in foreign card spending [3] Group 2: Optimization of Consumption Environment - Beijing's Wangfujing area is undergoing changes with the introduction of high-quality flagship stores and outdoor activities, enhancing the shopping experience [5] - In 2023, nearly 400 new flagship stores opened in Beijing, with around 200 events held, significantly increasing the area's vibrancy [6] - Guangzhou has achieved a 99.9% acceptance rate for foreign cards among key merchants, with over 240,000 foreign visitors utilizing cross-border consumption services [6] Group 3: Strengthening Institutional Innovation - Shanghai has pioneered the "immediate refund" service for departure tax refunds, leading to a 126.7% year-on-year increase in tax refund transactions [7] - Beijing has expanded its departure tax refund services to include city-wide "immediate refund" points, enhancing the consumer experience for international travelers [7] - Guangzhou is implementing 129 pilot tasks to expand service industry openness, with successful experiences being replicated nationwide [8]