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“未见车,先付全款?”极氪车主声讨车企税补“变脸”
第一财经· 2026-01-12 09:55
Core Viewpoint - The article discusses the disputes arising from the tax subsidy policy for electric vehicle purchases by Zeekr, highlighting consumer frustrations regarding payment and delivery processes [3][4][6]. Group 1: Tax Subsidy Policy Disputes - Consumers, like Wang Li, are facing issues with Zeekr's tax subsidy policy, which was supposed to cover the difference in purchase tax due to policy changes starting January 1, 2026 [3][6]. - Many consumers believe that the requirement to pay the final amount before vehicle delivery is unreasonable, as they are entitled to inspect the vehicle first [4][7]. - A group of over 240 consumers has formed to address these disputes, indicating a widespread issue among Zeekr customers [4]. Group 2: Company Response and Compensation - Zeekr has stated that the responsibility for payment issues lies with consumers, claiming that delays in payment were due to consumer actions rather than company faults [6][10]. - The company has introduced a "pay first, inspect later" service to expedite the delivery process, but this has led to confusion among consumers regarding the terms of the subsidy [9][10]. - Compensation offers vary widely among consumers, with some receiving points equivalent to cash, while others are offered different solutions, including reordering or signing confidentiality agreements [10]. Group 3: Changes in Tax Subsidy Amounts - The tax subsidy for vehicles purchased in 2026 has decreased significantly, with maximum subsidies dropping from 15,000 yuan in 2025 to between 7,000 and 12,000 yuan in 2026 [10]. - Zeekr is actively working to resolve disputes for orders placed in 2025 that were not delivered by the end of the year, ensuring these orders still qualify for the tax subsidy [10].
“未见车,先付全款?”极氪车主声讨车企税补“变脸”
Di Yi Cai Jing· 2026-01-12 08:40
Core Viewpoint - The article discusses the disputes arising from the "purchase tax subsidy" policy implemented by Zeekr, where customers are required to pay the final payment and issue an invoice before vehicle delivery, leading to dissatisfaction among some car owners [1][2]. Group 1: Customer Experiences - A customer named Wang Li refused to pay the final payment without seeing the vehicle, citing commercial principles, but Zeekr used this as a reason to deny the purchase tax subsidy [1]. - Many customers share similar experiences, with over 240 individuals reported in a dispute group regarding the purchase tax subsidy [2]. - Customers argue that the right to inspect the vehicle before payment is a legal entitlement and should not be waived due to contractual terms or tax policies [2]. Group 2: Company Policies and Responses - Zeekr's policy states that for orders locked by November 30, 2025, if the vehicle is delivered in 2026 due to Zeekr's reasons, the company will cover the purchase tax difference, up to a maximum of 15,000 yuan [3]. - The company has introduced a "pay first, inspect later" service to expedite the delivery process, which has led to confusion among customers regarding the communication of this policy [5]. - Zeekr is currently mediating disputes related to the purchase tax subsidy, offering various compensation solutions, including points equivalent to cash and adjustments to future orders [6]. Group 3: Changes in Subsidy Policy - The purchase tax subsidy policy for 2026 will see a reduction, with maximum subsidies dropping from 15,000 yuan in 2025 to between 7,000 and 12,000 yuan [6]. - Customers who placed orders in 2025 but failed to complete payment and invoicing by the end of the year will not be eligible for the subsidy, while those whose vehicles were not delivered due to Zeekr's reasons will still receive the subsidy [6].