Core Insights - The recent popularity of the TV series "Our Mountains" and "Life of All Things" has significantly boosted viewership and tourism in Linyi, with "Life of All Things" achieving a peak viewership share of 52.84% and a total of 1.767 billion views [1] - Linyi's cultural and tourism bureau has effectively transformed the popularity of these series into tourism momentum, launching the "Follow the Film and TV to Travel in Linyi" campaign [1][3] Group 1: Impact on Tourism - The filming locations have become popular tourist destinations, with the Red Sister's hometown tourism area in Yinan County attracting a large number of visitors eager to experience the settings from the shows [2] - Local cuisine featured in the series, such as "pancakes with green onions," has become a must-try for tourists, enhancing the overall visitor experience [2] Group 2: Marketing and Promotion Strategies - Linyi's cultural and tourism bureau has implemented a multi-dimensional promotional strategy, creating over ten promotional series and trending topics on social media to sustain interest [3] - The integration of various media formats, including short videos and live broadcasts, has successfully reached a wider audience, with over 20 pieces of content exceeding 5 million views [3] Group 3: Media Coverage and Publicity - National media outlets, including CCTV and major news websites, have reported on the phenomenon of film and television boosting tourism in Linyi, further enhancing the city's profile [4] Group 4: Visitor Engagement Activities - A series of immersive and interactive activities have been organized to convert fans of the shows into actual visitors, including media tours and deep-dive experiences into the storylines [6][7] - The "I Am a Character in the Drama" project allows visitors to engage with the historical and cultural narratives depicted in the series [7] Group 5: Economic Impact and Projections - The tourism bureau anticipates that visitor numbers will exceed 2 million during the summer season, driven by promotional strategies and themed travel packages [8] - Various initiatives, such as discounted travel packages and collaborations with travel platforms, aim to lower barriers for tourists and enhance the overall economic impact of the film and tourism synergy [8] Group 6: Future Plans - Linyi plans to continue leveraging film and television IPs to explore local tourism resources and maintain the momentum of the "Follow the Film and TV to Travel in Linyi" initiative [9] - The city is committed to implementing policies that support the high-quality development of the film industry, aiming to attract more visitors through cinematic storytelling [9]