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聚焦IP与创新 “大熊猫国家公园科普展暨超级IP打造沙龙”举行
Sou Hu Cai Jing· 2025-05-09 11:31
Core Insights - The event "Panda National Park Science Exhibition and Super IP Creation Salon" aims to enhance the panda economy industry chain and ecological value transformation in Chengdu, gathering over a hundred representatives from government, academia, and enterprises [1][7] Group 1: Ecological Co-construction - The event included a visit to the Chengdu Research Base of Giant Panda Breeding, showcasing the achievements in panda conservation through various multimedia presentations [3] - Professor Zhang Hemin, known as the "Father of the Giant Panda," emphasized the importance of scientific protection for industry development and called for a sustainable panda ecological circle [4] - The establishment of the Giant Panda National Park has not only protected panda habitats but also fostered the development of various economic activities, highlighting the unique cultural and economic value of the panda IP [4] Group 2: International Communication - The event featured discussions on the international promotion of giant pandas, utilizing live streaming and video to enhance global visibility and engagement [5] - The Chengdu Panda Base has successfully integrated conservation with cultural experiences, creating a symbiotic relationship between research and cultural innovation [5] Group 3: Innovative Integration - The event showcased innovative products such as high-fidelity panda toys and collaborations with companies like Pop Mart to create panda-themed blind boxes, demonstrating the global appeal of panda IP [6] - The integration of traditional Chinese medicine with panda imagery has led to the development of products like "Panda Health Tea," achieving annual sales exceeding 80 million yuan [6] - The event included discussions on cross-industry collaborations and the upgrading paths for the panda economy industry chain [6] Group 4: Industry Development Initiatives - The event is part of a broader initiative by the Chengdu Civil Affairs Bureau to support industry chain strengthening, with over 2,000 enterprises participating since its launch in 2023 [7] - The panda economy forum aims to promote deep integration of industry, innovation, and value chains through new technologies, partnerships, and market expansion [7]