Core Insights - The article highlights the growing importance of the sports economy in China, particularly in the context of the 2025 China International Fair for Trade in Services, which featured a dedicated sports services exhibition area [1][3]. Group 1: Sports Economy Development - The State Council's recent opinion emphasizes the significance of sports events, aiming to cultivate world-influential sports enterprises and events by 2030 [3]. - The sports economy is categorized into two types: the direct economic impact from events (e.g., broadcasting rights) and the broader economic effects driven by public participation in sports [3]. - The integration of sports events with regional development is noted, with cities like Beijing leveraging events to enhance international influence [3]. Group 2: Market Potential and Growth - In 2024, China's sports service trade imports and exports are projected to recover to approximately 41.68% of 2019 levels, nearing 70 billion RMB, driven by major international sports events [4]. - The sports industry in China has seen an average annual growth rate exceeding 10% over the past five years, indicating significant room for growth in per capita sports consumption compared to developed countries [5]. Group 3: Major Upcoming Events - Beijing is set to host several high-profile international sports events from 2025 to 2027, including the World Swimming Championships and the World Athletics Championships, which are expected to attract thousands of athletes from over 200 countries [8]. - The emphasis on sustainable operations for large Olympic venues post-Games is highlighted, focusing on diverse revenue streams through various events and activities [8].