Core Insights - The launch of the new model, X-Trail Honor, by Dongfeng Nissan is a strategic move to address declining sales and market competitiveness in China, with significant price reductions of up to 37% compared to previous models [2][3] - The new X-Trail Honor features upgrades in technology, space, and appearance, including a new intelligent vehicle system and enhanced interior design [2] - Despite these changes, the market response to Nissan's e-POWER technology has been lukewarm, and sales figures indicate a significant decline in demand for the X-Trail [3] Pricing and Model Details - The X-Trail Honor is available in two versions: the True Heart Edition priced at 119,800 yuan (official price 160,800 yuan) and the Leading Edition at 125,800 yuan (official price 166,800 yuan) [2] - The price drop from the previous classic model, which ranged from 189,300 yuan to 192,800 yuan, represents a substantial reduction [2] Market Performance - The X-Trail has historically been a strong performer in the compact SUV market, achieving annual sales of over 100,000 units until mid-2021, when a model change led to a decline in competitiveness [3] - Sales figures for 2023 show only 32,000 units sold, with a cumulative total of 13,000 units from January to May, reflecting a year-on-year decline of 63.4% [3] Competitive Landscape - To regain market share in the 200,000 yuan SUV segment, Dongfeng Nissan introduced the fuel version of the fifth-generation Terra, which is positioned as a larger SUV with a more favorable four-cylinder engine [4] - However, the Terra's monthly sales remain low, indicating challenges in the competitive landscape [4]