Group 1 - Dongfeng Nissan launched the new X-Trail Honor model with two variants priced at 160,800 and 166,800 yuan, with promotional prices dropping to 119,800 and 125,800 yuan, significantly enhancing cost-performance [1] - The new model incorporates extensive user feedback, optimizing technology configuration, interior space, and exterior design, and features the Nissan Connect Super Intelligent 2.0+ system for enhanced smart functionalities [1] - Dongfeng Nissan's strategy includes maintaining a strong presence in the fuel vehicle market while accelerating the transition to electric vehicles, aligning with Nissan's global strategy [1] Group 2 - Nissan's financial situation has improved, with sufficient current assets and a positive cash flow achieved in Q1 2025, indicating stabilization [2] - The company plans to significantly shorten the development cycle for new models, targeting 37 months for the first model and 24 months specifically for the Chinese market, while ensuring quality and safety [2] - In May 2025, Nissan's sales in China reached 57,998 units, with cumulative sales for the year at 225,560 units, highlighting the market's vitality [2]

Core Viewpoint - Dongfeng Nissan is launching the new X-Trail Honor and Qashqai Honor models at competitive prices to regain market prominence while continuing its transformation towards electrification and intelligence [1] Group 1: Product Launch and Pricing - The new X-Trail Honor is priced at 119,800 to 125,800 yuan, while the Qashqai Honor starts at 89,800 yuan [1] - The launch aims to explore price limits and assist Dongfeng Nissan in reclaiming its glory in the market [1] Group 2: Transformation and Product Strategy - Dongfeng Nissan is accelerating its transformation with the introduction of significant electric and intelligent products like the Airiya and N7, with the N7's sales marking a new chapter in this transition [1] - The company is not neglecting its traditional fuel-powered products that have historically driven its success [1] Group 3: Market Performance and Competitive Advantage - The X-Trail has sold over 1.5 million units in China since its local production began in 2008, showcasing its strong market performance [1] - The competitive advantages of these classic products include excellent cost-performance ratios, which are further enhanced by the new models [1] Group 4: Features and Specifications - The X-Trail Honor features an upgraded intelligent vehicle system, Nissan Connect Super Smart Link 2.0+, supporting over 56 interactive functions [2] - It includes a new 12.3-inch high-definition central control screen with a resolution of 1920x720 and a pixel density of 167 PPI [2] - The vehicle's interior is designed for comfort, featuring high-quality materials and a dual-zone automatic air conditioning system [2] Group 5: Safety and Space - The X-Trail Honor has a spacious design with dimensions of 4675mm x 1820mm x 1722mm and a wheelbase of 2706mm, along with a 700L trunk [3] - It incorporates advanced safety features, including the NISSAN i-SAFETY system with eight functions for enhanced protection [3] - The vehicle's body is constructed with high-strength materials to improve crash resistance and ensure passenger safety [3]

Core Insights - The launch of the new model, X-Trail Honor, by Dongfeng Nissan is a strategic move to address declining sales and market competitiveness in China, with significant price reductions of up to 37% compared to previous models [2][3] - The new X-Trail Honor features upgrades in technology, space, and appearance, including a new intelligent vehicle system and enhanced interior design [2] - Despite these changes, the market response to Nissan's e-POWER technology has been lukewarm, and sales figures indicate a significant decline in demand for the X-Trail [3] Pricing and Model Details - The X-Trail Honor is available in two versions: the True Heart Edition priced at 119,800 yuan (official price 160,800 yuan) and the Leading Edition at 125,800 yuan (official price 166,800 yuan) [2] - The price drop from the previous classic model, which ranged from 189,300 yuan to 192,800 yuan, represents a substantial reduction [2] Market Performance - The X-Trail has historically been a strong performer in the compact SUV market, achieving annual sales of over 100,000 units until mid-2021, when a model change led to a decline in competitiveness [3] - Sales figures for 2023 show only 32,000 units sold, with a cumulative total of 13,000 units from January to May, reflecting a year-on-year decline of 63.4% [3] Competitive Landscape - To regain market share in the 200,000 yuan SUV segment, Dongfeng Nissan introduced the fuel version of the fifth-generation Terra, which is positioned as a larger SUV with a more favorable four-cylinder engine [4] - However, the Terra's monthly sales remain low, indicating challenges in the competitive landscape [4]

Core Viewpoint - The launch of the new Nissan X-Trail Honor model aims to enhance user experience through comprehensive upgrades in technology, space, and appearance, while offering attractive pricing and various purchase benefits [7][10][18]. Group 1: Product Launch and Pricing - The Nissan X-Trail Honor was officially launched on July 2, featuring two models: the X-Trail Honor True Heart Edition priced at 119,800 yuan and the X-Trail Honor Leading Edition priced at 125,800 yuan [7]. - The launch includes a special promotion with various purchase benefits such as a lifetime warranty on the powertrain, up to 6,000 yuan in trade-in subsidies, and up to 2,500 yuan in new car insurance subsidies [4][7]. Group 2: Technological Upgrades - The X-Trail Honor features an upgraded intelligent vehicle system, Nissan Connect Super Smart Link 2.0+, which supports voice control, online navigation, and remote vehicle monitoring among other functionalities [10]. - A new 12.3-inch high-definition central control screen with a resolution of 1920x720 and high pixel density enhances the visual experience for users [10]. Group 3: Interior and Comfort Features - The interior design includes a new integrated control panel inspired by award-winning designs, providing a spacious and comfortable environment with high-quality materials [13]. - The vehicle is equipped with ergonomic seats designed to alleviate fatigue during long drives, featuring advanced materials for comfort and ease of maintenance [13]. Group 4: Exterior Design and Safety - The exterior maintains Nissan's V-Motion design language, featuring a new flat NISSAN logo and a sophisticated color scheme that enhances its aesthetic appeal [16]. - The X-Trail Honor is built on the Nissan CMF platform, ensuring stability and off-road capability, with advanced safety features including the NISSAN i-SAFETY system for comprehensive protection [18].