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绝味食品(603517):构建数智化运营体系 期待经营调整结果
Xin Lang Cai Jing· 2025-05-11 12:33
Core Insights - The company focuses on the "braised food track" and deepens its segmentation strategy, actively exploring digital AI to enhance operational efficiency and increase the success rate of popular products [1] Group 1: Strategic Initiatives - The company has launched three AI applications in collaboration with Tencent, including AI membership, AI ordering, and AI store management, aimed at improving efficiency in marketing, ordering, and store operations [1] - The company has expanded its operations from offline stores to a full-channel digital strategy, covering platforms such as takeaway services, mini-programs, Douyin, Xiaohongshu, and other mainstream internet platforms [1] - The company has successfully developed several popular products with sales exceeding 100 million, including "explosive chicken wings," "explosive thighs," and "absolute lobster tails" for 2024 [1] Group 2: Market Outlook - The braised food market has a substantial scale of 400 billion, indicating significant growth potential [1] - The company is proactively slowing down its store expansion pace to enhance the quality of single-store operations while continuing to push for digital innovation [1] - The company expects a revenue of 365 million from packaged products in 2024, representing a year-on-year increase of 29.13% [1] Group 3: Financial Forecast - The company is projected to achieve revenues of 5.87 billion, 6.00 billion, and 6.38 billion from 2025 to 2027, with year-on-year changes of -6.2%, +2.2%, and +6.3% respectively [2] - The expected net profit attributable to the parent company is 520 million, 590 million, and 680 million for the same period, with year-on-year growth rates of +127.0%, +14.6%, and +15.3% respectively [2]