Core Insights - The article highlights Beiyinmei's participation in the Shanghai CBME 2025 exhibition, showcasing a comprehensive range of products aimed at providing solutions for parenting, nutrition, and health for families [1][5] - Beiyinmei is focusing on creating a second growth curve centered around family needs, expanding into new product categories such as children's formula, adult nutrition, and hygiene products [1][9] Product Highlights - The "Kawaii Xin" infant goat milk formula targets babies with cow's milk protein and lactose intolerance, made from 100% fresh goat milk with a 95% absorption rate of micronized small molecules [2] - The "Ai Jia Yu Yuan" series of infant goat milk formula also uses 100% fresh goat milk and includes various beneficial nutrients aimed at enhancing brain and gut health [3] - The "Quanneng You+" adult nutritional powder provides six major nutrient categories and 38 nutrient elements, supporting gut health with added probiotics and dietary fibers [4] Quality Assurance and Innovation - Beiyinmei emphasizes strict quality control across its supply chain, sourcing milk from the high-quality Shaanxi region and utilizing advanced manufacturing technologies to preserve nutritional value [3] - The company has established a robust R&D framework, holding 20 patents for its milk powder formulations and continuously innovating to meet market demands [12] Strategic Direction - Beiyinmei is adapting to the declining birth rate by shifting its strategy to focus on family-oriented products, aiming to capture a larger market share in the adult nutrition segment [9][11] - The company is leveraging its 30 years of experience in infant formula to expand into adult nutrition, with this segment currently accounting for 8% of its total milk powder revenue [11] Market Performance - In 2024, Beiyinmei's sales in children's powder and rice flour categories increased significantly, with rice flour revenue growing by 111.09% to 87.11 million yuan [10] - The overall revenue for Beiyinmei reached 2.773 billion yuan, marking a 9.7% increase, with net profit rising by 116.92% to 103 million yuan [13] Future Outlook - The company sees substantial growth potential in the high-quality infant and child product market, particularly as demand shifts from urban to rural areas [14] - Beiyinmei plans to continue enhancing its product offerings and expanding its market presence through digital and new retail strategies [13][14]