Core Viewpoint - The launch of the "Mobile Love Home Plan" by China Mobile coincides with the 32nd International Family Day, emphasizing the brand's commitment to creating a smart and loving family environment through technology and community engagement [1][3]. Group 1: Brand and Ambassador - China Mobile's "Mobile Love Home" brand aims to become the preferred choice for family customers, with Olympic champion Guo Jingjing serving as the brand ambassador since 2024, embodying the values of family and care [1][3]. - Guo Jingjing's involvement highlights the alignment between her values of family and the brand's vision of a tech-enabled loving home, reinforcing the message of using technology to enhance family life [3]. Group 2: Mobile Love Home Plan Features - The "Mobile Love Home Plan" introduces a comprehensive service matrix centered around the "Love Family Circle," utilizing AI technology to connect family needs and provide integrated services for consumption management, family sharing, and emotional interaction [3][6]. - The plan includes a one-stop management feature through the China Mobile app, allowing primary account holders to manage family communication expenses efficiently, addressing the complexities of multiple accounts [5]. Group 3: Shared Services and Benefits - The plan offers shared services such as resource sharing for data and voice, family cloud albums, and smart home device integration, breaking down digital barriers among family members [6]. - China Mobile has introduced promotional packages including "Welcome Gifts," "Love Home Gifts," and "Gathering Gifts," enhancing family interaction and providing exclusive benefits for group activities [8].

来源：环球网 "移动爱家计划"精准洞察家庭场景的深层需求，以"爱"与"AI"双核驱动，打造爱家亲情圈产品，满足用 户与家人的共享需求，让每一次交互都成为亲情的粘合剂。 2025年5月15日，中国移动在北京水立方举办了"三大回馈计划暨515移动爱家日"发布会。活动以"移动 爱家 移起AI"为主题，充满科技感的活动体验凸显了中国移动以AI技术驱动服务升级，为家庭生活添彩 的决心与实力。郭晶晶作为移动爱家大使出席，参与了"515移动爱家日"和移动爱家计划的高光发布。 中国移动副总经理张冬在致辞中表示，中国移动深入践行以人民为中心的发展思想，牢记"服务为本"， 坚持办人民满意的服务企业、创世界一流的服务标杆，把满足人民群众对美好数字生活的需求作为全部 工作的出发点和落脚点，一直致力于提升信息服务供给能力，持续满足人们对美好数字生活的向往，推 动信息服务惠民、便民、为民。中国移动打造了无处不在的通信服务。 科技赋能家庭生活，开启美好新篇章 中华民族历来重视家庭。正所谓"天下之本在家"。在数字化浪潮席卷而来的今天，用户对家庭服务的需 求已从"基础通信"升级为"智慧生活解决方案"，数字化、智能化、场景化成为家庭市场的主流趋 ...

移动爱家全面升级 作为中国移动创一流服务的重要举措，移动爱家计划将推出更AI的产品、更专业的交付、更用心的服 务：围绕"爱"与"AI"，打造爱家亲情圈产品，满足客户与家人的共享需求，支持客户"1站式管理全家通 信消费"、"跟家人共享5类资源"，推出"欢迎礼、爱家礼、聚会礼"3重回馈，让亲情时刻在线。从"服务 一个人"升级为"辐射一个家"，进一步诠释家庭品牌"移动爱家，让家更有AI"的内涵。 未来，中国移动将持续深化"515移动爱家日"价值，构建更普惠、更温暖的智慧家庭，通过"移动爱 家"品牌，以科技之光点亮万家灯火。 会上，郭晶晶发表了题为《走进爱家》的主题演讲，郭晶晶表示："移动爱家用服务，让AI如水电般自 然融入我们的家庭，让我们收获更有温度的人间烟火。我觉得这是未来家的样子。" 在互动体验时，郭晶晶走进移动爱家"未来家样板间"，通过灵犀智能体语音唤起爱家至臻影院，现场解 锁了4K超高清视听体验，还通过现场万兆测速等互动，全面感受了智慧、温暖、安全的爱家数智生活 全场景。体验结束后，郭晶晶表示，"未来家"比想象中更有爱、更智能。 5月15日，中国移动在北京举办了"三大回馈计划暨515移动爱家日"发布会。活 ...