Core Viewpoint - The launch of the "Mobile Love Home Plan" by China Mobile coincides with the 32nd International Family Day, emphasizing the brand's commitment to creating a smart and loving family environment through technology and community engagement [1][3]. Group 1: Brand and Ambassador - China Mobile's "Mobile Love Home" brand aims to become the preferred choice for family customers, with Olympic champion Guo Jingjing serving as the brand ambassador since 2024, embodying the values of family and care [1][3]. - Guo Jingjing's involvement highlights the alignment between her values of family and the brand's vision of a tech-enabled loving home, reinforcing the message of using technology to enhance family life [3]. Group 2: Mobile Love Home Plan Features - The "Mobile Love Home Plan" introduces a comprehensive service matrix centered around the "Love Family Circle," utilizing AI technology to connect family needs and provide integrated services for consumption management, family sharing, and emotional interaction [3][6]. - The plan includes a one-stop management feature through the China Mobile app, allowing primary account holders to manage family communication expenses efficiently, addressing the complexities of multiple accounts [5]. Group 3: Shared Services and Benefits - The plan offers shared services such as resource sharing for data and voice, family cloud albums, and smart home device integration, breaking down digital barriers among family members [6]. - China Mobile has introduced promotional packages including "Welcome Gifts," "Love Home Gifts," and "Gathering Gifts," enhancing family interaction and providing exclusive benefits for group activities [8].

Core Viewpoint - China Mobile is focusing on digital transformation and high-quality development, emphasizing its commitment to serving the public and enhancing digital life through innovative services and extensive network coverage [1][4]. Group 1: Service Commitment - China Mobile adheres to a people-centered development philosophy, aiming to provide satisfactory services and meet the public's demand for a better digital life [4]. - The company has built the world's largest 5G network with over 2.45 million base stations, achieving continuous coverage in towns and serving nearly 600 million users [4]. - China Mobile has gained the trust of 1 billion individual customers, 300 million family customers, and 30 million government and enterprise customers, achieving three "world firsts" in revenue, network scale, and user scale [4]. Group 2: New Initiatives - The company launched three major feedback plans targeting over 1 billion individual customers, nearly 300 million family customers, and over 400 million high-end customers [5]. - The feedback plans leverage the synergy of 5G and AI to enhance functionality, experience, and emotional value for customers [5]. - China Mobile aims to create better products and services through collaboration with partners, enhancing customer experience and fostering innovative business models [5]. Group 3: Future Outlook - Looking ahead, China Mobile plans to continuously improve network, product, and service quality, striving to provide enjoyable, intelligent, secure, and heartfelt services to customers [6].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示 概 不 就 因 本 公 告 全 部或任何部分內容而產生或因倚賴該等內容而引致之任何損失承擔任何責任。 CHINA MOBILE LIMITED 中國移動有限公司 （根據公司條例在香港註冊成立之有限公司） 股份代號：941（港幣櫃台）及 80941（人民幣櫃台） 海外監管公告 2024年年度報告 本公告乃中國移動有限公司（「本公司」）根 據《香 港 聯 合 交 易 所 有 限 公 司 證 券 上 市 規 則》第13.10B條 而 作 出。 茲提述本公司在上海證券交易所網站刊登的《中 國 移 動 有 限 公 司2024年年度報 告》，僅 供 參 考。 香 港，2025年3月20日 前瞻性陳述 本 公 告 中 所 包 含 的 前 瞻 性 陳 述 不 構 成 亦 不 應 視 為 本 公 司 作 出 的 承 諾。這 些 前 瞻 性 陳 述 涉 及 已 知 和 未 知 的 風 險、不 確 定 性 以 及 其 他 因 素，而 這 些 因 素 可 能 導 致 本 ...