Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 承董事會命 海爾智家股份有限公司 董事長 李華剛 中國青島 2026年3月26日 於本公告日期，本公司執行董事為李華剛先生及Kevin Nolan先生；非執行董事為 宮偉先生、俞漢度先生、錢大群先生及李少華先生；獨立非執行董事為王克勤先 生、李世鵬先生、吳琪先生及汪華先生；及職工董事為孫丹鳳女士。 * 僅供識別 海尔智家股份有限公司2025 年年度报告 公司代码：600690 公司简称：海尔智家 海尔智家股份有限公司 2025 年年度报告 1 / 245 ...

Core Insights - Haier Smart Home reported its annual revenue exceeding 300 billion yuan for the first time, reaching 302.35 billion yuan, a year-on-year increase of 5.71% [1] - The net profit attributable to shareholders was 19.55 billion yuan, up 4.39% year-on-year, marking a historical high [1] - The company announced a cash dividend of 8.867 yuan per 10 shares, totaling 8.25 billion yuan, with a dividend payout ratio of 55% of net profit [1] Financial Performance - The net cash flow from operating activities reached 26 billion yuan, 1.33 times the net profit, indicating solid cash quality and operational resilience [1] - Since its listing, Haier Smart Home has distributed approximately 48.6 billion yuan in dividends, with a payout ratio of 36% [3] - The dividend payout ratio has increased over the past three years, reaching 45% in 2023, 48% in 2024, and 55% in 2025, with plans to further increase it to 60% [3] Market Position and Strategy - Haier Smart Home leads the market with a 47.7% share in the large kitchen ecosystem and a 32.5% share in water heaters, maintaining its industry-leading position [3] - The company has seen a 14.8% growth in global air conditioning sales, leading the industry, and has achieved double-digit growth in commercial air conditioning [3] - In the overseas market, Haier Smart Home's revenue grew by 8.3% in 2025, with significant growth in various regions, including a 19.9% increase in Europe and a 55.8% increase in the Middle East and Africa [6] Future Development Directions - The company aims to enhance operational efficiency and user experience through AI and digital transformation, focusing on a global rollout of its customer platform [7] - Haier Smart Home plans to restructure its HVAC strategy, aiming to increase the revenue share of its HVAC segment from one-fourth to one-third or even half of total revenue [7] - The company will continue to invest in household robots and smart health care, exploring new growth potential in smart home scenarios [7]

Core Viewpoint - Haier Smart Home is leading the global transition towards intelligent and scenario-based technology in the home appliance industry, showcasing its strength through innovative products and a strong global presence [2] Group 1: Awards and Recognition - At the 51st Geneva International Exhibition of Inventions, Haier Smart Home won 4 gold, 2 silver, and 5 bronze awards, marking the highest number of gold awards in the industry [2] - The Geneva International Exhibition is recognized as one of the largest and longest-running invention exhibitions globally, serving as a barometer for technological innovation [2] Group 2: Innovative Technologies - The AI cell-level defrosting technology in refrigerators addresses traditional defrosting issues, ensuring even and quick defrosting while preserving the nutritional value of food [3] - The integrated three-tub washing machine allows for simultaneous and independent washing of different types of clothing, reducing the risk of cross-contamination and enhancing user convenience [3] - The heat circulation defrosting technology in air conditioners significantly improves heating efficiency in cold and humid conditions, extending continuous heating time from 1-2 hours to over 24 hours [4] - The AI multi-connected commercial air conditioning system optimizes temperature control across multiple zones, achieving an energy-saving rate of up to 30% [5] Group 3: Innovation Strategy - Haier Smart Home's success is attributed to its user-oriented approach, focusing on addressing user pain points through continuous product innovation [6] - The company has established a global "10+N" open innovation system, enabling rapid response to user needs and ensuring industry-leading research and development speed [6] - The HOPE innovation ecosystem connects 250,000 technical experts and 1 million quality resources, facilitating seamless collaboration between industry, academia, and research institutions [8] Group 4: Future Vision - Haier Smart Home aims to become a world-class smart home ecosystem enterprise, focusing on user-centered platform services to create a smarter, healthier, and more comfortable living experience for global users [8]

Core Viewpoint - Haier Smart Home is advancing the concept of smart homes towards a reality with the launch of AI-powered solutions, including AI Eye 2.0 and home robots, at the AWE 2026 event [1][2] Group 1: AI Solutions and Innovations - The company introduced the AI Smart Kitchen, which integrates AI technology to enhance the quality of living spaces, addressing pain points in the real estate industry such as design conflicts and increased costs [2] - The AI Smart Kitchen offers a comprehensive smart experience throughout the cooking process, utilizing AI to monitor cooking conditions and adjust appliances accordingly, such as reducing heat when overflow is detected [2] - The integration of IoT and AI technologies allows kitchen products to work in tandem with household robots, transitioning from AI-assisted chores to fully automated home management [2] Group 2: Industry Context and Challenges - The real estate industry in China is currently transitioning towards improving existing housing quality, facing challenges such as disconnection between industry segments and lack of unified standards [1] - The key to overcoming these challenges lies in breaking down industry boundaries and fostering a collaborative ecosystem to activate new productive forces in the real estate sector [1]

Core Insights - Haier Smart Home launched AI Eye 2.0 and home robots at AWE2026, advancing towards a fully automated smart home experience [1] - The company introduced the UHomeOS, the first AI-native cross-ecosystem smart home operating system, transforming smart space concepts into reality [1][3] - Haier aims to enhance the quality of living spaces in China, addressing industry challenges through cross-industry collaboration and ecosystem building [3] Group 1 - Haier Smart Home's AI Smart Kitchen showcases a comprehensive smart experience from food storage to cooking and cleaning, utilizing AI technology for enhanced functionality [4] - The kitchen products integrate IoT and AI, enabling collaboration with home robots to transition from AI-assisted chores to fully automated home management [4] - The AI Smart Kitchen solution is adaptable for various sectors, including residential, hotel, and high-end commercial spaces, creating tailored smart environments [4] Group 2 - The real estate industry in China is moving towards quality improvement in existing housing, facing challenges such as disconnection between industry segments and lack of unified standards [3] - Haier Smart Home is positioned as a leading enterprise in creating national model homes, leveraging AI technology to upgrade living experiences [3]

Group 1 - Haier Smart Home focuses on "unmanned housekeeping" at AWE2026, launching AI Eye 2.0 and three categories of robots for "housework, cleaning, and companionship" [2] - The upgraded AI Eye 2.0 enhances recognition capabilities, making it more comprehensive, accurate, and faster, further liberating consumers from household chores [2] - Haier Smart Home introduces three types of household service robots: "Haiwa Cleaning Robot," "Haiwa Companion Robot," and "Haiwa Housework Robot," each designed to assist users in different aspects of home management [2] Group 2 - Haier Smart Home has upgraded its Smart Home Brain, based on the industry's first AI-native cross-ecosystem smart home operating system, UHomeOS, which adapts to user needs and transforms smart space concepts into reality [3] - The integration of "robots + home appliances" allows for the recognition of various household scenarios, bringing unmanned housekeeping closer to consumers [3] - Haier Smart Home aims to build a platform service-oriented technology ecosystem centered around user needs [3]

Core Insights - The AWE2026 event highlighted the rapid development of smart home technology, with a focus on AI appliances and smart living experiences, while also addressing the challenges of inconsistent standards and varying technology quality in the industry [1][2] Group 1: Industry Standards and Regulations - Haier Smart Home led the release of 10 standards at AWE to promote comprehensive implementation and application, aiming to resolve industry chaos [1] - The company introduced the first industry standard for evaluating the intelligence level of AI home appliances, categorizing them into five levels from L1 to L5, with the Seeker series being the first to achieve L4 certification [1] - The standards aim to eliminate "pseudo-intelligence" by clearly defining what constitutes true smart appliances, which can autonomously recognize user intent and execute tasks [1] Group 2: Ecosystem Integration - Haier Smart Home's "Family Brain White Paper (2026)" aims to break down barriers in the industry, providing a flexible and reliable technology platform through the implementation of model context protocols (MCP) and cross-domain interconnection standards [2] - This standardization is expected to accelerate the transition of companies from traditional hardware manufacturing to high-value smart services, fostering a new phase of value co-creation and mutual benefits across the industry [2] Group 3: Technological Advancements - The company released several technical standards, including GB/T 37877-2025, to enhance the technological capabilities and user experience of smart appliances, addressing specific requirements for products like refrigerators and washing machines [2] - For instance, the AI defrosting technology for refrigerators must meet specific temperature criteria, while new requirements for washing machines include preventing pilling and tangling [2] Group 4: Industry Leadership - As a platform service-oriented technology ecosystem enterprise, Haier Smart Home is committed to fostering healthy, stable, and upward development in the industry through advanced standards, positioning itself as a leader in the smart home exploration [3]

Core Insights - The article discusses the evolution of smart homes, emphasizing the integration of AI technology into household appliances, which transforms them from simple devices into a cohesive intelligent system capable of understanding and responding to user needs [4][5][6]. Group 1: Evolution of Smart Homes - Smart homes have evolved from basic connectivity to complex systems that can understand and interact with users, driven by advancements in AI and robotics [4][5][6]. - The introduction of AI capabilities allows household devices to not only control and link but also to comprehend environmental changes and user behaviors, marking a significant shift in the smart home landscape [5][6][12]. Group 2: AI Integration in Appliances - Haier's AI Eye 2.0 enhances the ability of appliances to perceive their environment, improving recognition accuracy and response speed, thus enabling a more intuitive user experience [17][21]. - The AI Eye technology allows devices to autonomously adjust their functions based on real-time environmental data, enhancing safety and efficiency in household tasks [21][22]. Group 3: Robotics in Smart Homes - Haier has introduced various household robots, including cleaning and companion robots, which leverage AI to perform complex tasks autonomously, thus reducing the need for human intervention [27][28]. - These robots are designed to understand their surroundings and execute tasks such as cleaning and organizing, representing a significant leap from traditional smart appliances [27][28]. Group 4: Decision-Making Systems - The Haier Smart Home Brain serves as the decision-making hub, utilizing a unified operating system to coordinate various appliances and robots, thereby optimizing household management [30][33]. - This system allows for seamless interaction between devices, enabling them to work together to fulfill user needs and enhance overall household efficiency [33][34]. Group 5: Expanding the Concept of Smart Homes - The concept of smart homes is evolving to encompass broader life ecosystems, integrating not just household devices but also connecting to community and urban systems [39][40]. - Haier's vision includes creating a comprehensive ecosystem that links homes with vehicles, communities, and cities, thereby expanding the functionality and relevance of smart home technology [39][40].

Core Insights - Haier Smart Home has been recognized as the global leader in smart home sales, according to Euromonitor International, based on projected sales figures for 2025 [1] - This achievement follows Haier's 17 consecutive years of leadership in the home appliance sector, marking a significant milestone in the smart living domain [1] Group 1: Company Strategy and Development - Haier Smart Home has been proactive in recognizing the evolving needs of consumers, transitioning from traditional appliances to smart living solutions over the past 20 years [3] - The company initiated its smart home strategy in 2006 with the Uhome platform, aiming to provide a seamless connection between users and their homes [3] - By 2021, Haier introduced the Haier Smart Home Brain, which offers personalized smart living solutions based on user needs [3] Group 2: Technological Innovations - Haier Smart Home is advancing product intelligence through a comprehensive software-defined approach, achieving 100% smart product integration and enhancing user interaction [4] - The company has developed over 70 smart living solutions across 11 spaces, utilizing AI technology to alleviate household burdens [4] - Upcoming innovations include the Seeker series featuring AI Eye 2.0 technology, set to be unveiled at the 2026 AWE, promising a comprehensive smart living experience [4] Group 3: Global Expansion and Ecosystem - Haier Smart Home operates two major AIoT platforms, HaiSmart and SmartHQ, facilitating smart home integration in over 70 countries and regions [4] - The HaiSmart platform connects over 100 million devices in China and Belt and Road Initiative countries, collaborating with over 6,600 ecosystem partners [4] - In Europe and the Americas, the SmartHQ platform boasts over 5 million active users and connects more than 21 million devices [4] Group 4: Future Outlook - Haier Smart Home is committed to continuous exploration in the smart home sector, focusing on technological innovation to enhance user experience [5] - The company has developed the UHomeOS, an AI-native operating system for smart homes, which adapts to user needs and promotes industry-wide capabilities [5] - Haier aims to provide intelligent space solutions that are responsive and intuitive, ensuring a comprehensive technological framework from hardware to software [5]

Core Viewpoint - The home appliance industry is currently facing a market downturn, but Haier's specialty stores have achieved impressive results by breaking through the challenges [1] Group 1: Haier's Initiatives - Haier Smart Home launched the 2026 Health Renewal Festival from February 25 to 26, starting in Zhengzhou and expanding nationwide [1] - To empower Haier specialty stores, the company introduced the "Five Good Policies," focusing on good products, good policies, good experiences, good models, and good activities [1] Group 2: Product Strategy - The good products initiative is based on stable pricing and supply, creating a differentiated product layout to address the issue of product homogeneity [3] - Key product series like "Zhijing" and "Mailang" cover various consumer tiers, enhancing the competitiveness of store offerings [3] Group 3: Policy and Operational Efficiency - The good policies aim to simplify complex store policies, ensuring that incentive benefits reach the end point directly [5] - Haier Smart Home focuses on comprehensive retail TC as a core directive, unifying policy formulation and achieving instant execution to improve store operational efficiency [5] Group 4: Customer Experience and Marketing - The good experience initiative leads service upgrades through standards, helping Haier specialty stores achieve comprehensive traffic generation and efficient customer acquisition [5] - By integrating online and offline channels and utilizing platforms like Douyin and Gaode, the brand's visibility is amplified, bringing more precise customer traffic to stores [5] Group 5: Operational Model - The good model emphasizes cost reduction and efficiency enhancement through a unified warehouse TC model, providing free warehousing and delivery services [5] - This model, combined with Haier Mall, facilitates an integrated online and offline operational approach, making business operations easier for stores [5] Group 6: Marketing Activities - The good activities ensure continuous marketing for Haier specialty stores throughout the year, maintaining sales momentum [5] - A "5+3" activity matrix is established to provide full-process material support for each event, ensuring successful execution and safeguarding sales [5] Group 7: Future Developments - The 2026 Health Renewal Festival will unfold across various regions, with Haier Smart Home leveraging its smart home strategy to introduce more AI products, scenarios, and lifestyles [7] - This initiative aims to further empower the operations of Haier specialty stores [7]