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欧睿国际:海尔冷柜连续15年品牌零售额全球第一
Jin Tou Wang· 2026-01-08 09:51
从全球市场来看,这一创新实践,与海尔智慧家庭全球普及落地同频共振。未来,海尔冷柜将继续以用 户为中心,深耕家庭冷链场景创新,为全球用户创造更高价值的储鲜生活体验。 随着用户对美好生活追求的不断升级,海尔冷柜持续深耕用户场景体验。其通过AI与多项行业首创制 冷科技,将卧式柜、立式柜、冰吧、酒柜等全产品组合构建起一站式、全流程的家庭冷链(保鲜)解决方 案,为全球用户带来智慧家庭储鲜的全新体验。在海尔冷柜家庭冷链场景下,无论是果蔬的水润保湿存 储、海鲜的深冻原生锁鲜、红酒的恒温恒湿陈放、还是珍品的独立恒温养护都能得到全方位满足。 1月8日,世界权威调研机构欧睿国际数据显示,2025年海尔冷柜以20.4%的市场份额,稳居全球品牌零 售量第一,这也是其第15次蝉联全球第一。 这一成绩背后,不仅印证了海尔冷柜在全球制冷领域的深厚技术积淀与市场认可度,更彰显了海尔智慧 家庭战略方向的前瞻性。 ...
报告:海尔连续17年居全球大型家用电器品牌零售量第一
Ren Min Wang· 2026-01-08 03:24
Core Insights - Haier has maintained its position as the world's leading brand in large home appliances for 17 consecutive years, with a global market share increase from 6.3% to 12.1% since 2009, demonstrating robust growth and resilience [1] - The company's growth is attributed to its smart home strategy, transitioning from merely selling appliances to providing a platform service ecosystem that enhances user experience through software-defined scenarios [1] Group 1: Strategic Framework - Haier's success is a result of its user-centric "126" strategy, which includes one innovative channel (smart home), two major platforms (customer platform and user lifecycle platform), and six capabilities (globalization, high-end, digitalization, intelligence, ecology, and greenness) [2] - The globalization aspect focuses on enhancing capabilities across sales, marketing, service, logistics, procurement, R&D, and manufacturing, allowing for localized product adaptations based on regional needs [2] Group 2: High-End and Digital Transformation - The high-end strategy emphasizes leadership through technological innovation, with products like the "Lazy Three-Tub Washing Machine" achieving significant sales milestones shortly after launch [5] - Digital transformation aims for "extreme efficiency," enhancing user experience through a fully digitized process that allows for synchronized delivery and installation, significantly reducing delivery times [5][6] Group 3: Intelligent and Ecological Innovations - Haier's approach to intelligence involves moving from product intelligence to scenario intelligence, integrating AI capabilities into home appliances for enhanced user interaction and automation [6] - The ecological strategy connects over 66 million resources to provide comprehensive services across various life scenarios, extending smart living from home to travel [6] Group 4: Commitment to Sustainability - Haier integrates ESG principles into its governance, offering green products that exceed energy efficiency standards, with commitments to achieve global carbon neutrality by 2050 [6]
海尔连续17年领跑全球大型家用电器品牌零售量
Xin Lang Cai Jing· 2026-01-08 03:07
Core Insights - Haier has maintained its position as the world's largest home appliance brand by retail volume for 17 consecutive years, with significant growth in market share from 6.3% to 12.1% since 2009, demonstrating strong resilience and stability [1] - The company's growth is attributed to its smart home strategy, transitioning from merely selling appliances to providing a platform service ecosystem that enhances user experience through software-defined scenarios [1] Group 1: Performance and Strategy - Haier's global market share has seen a consistent increase, achieving five consecutive years of growth [1] - The "126" strategy focuses on user-centric innovation, establishing a smart home channel, two major platforms for customer engagement, and six core capabilities including globalization and digitalization [3][4] Group 2: Globalization and High-End Positioning - Haier's globalization involves enhancing capabilities across sales, marketing, service, logistics, procurement, R&D, and manufacturing, with successful product iterations tailored to local markets [4] - The high-end strategy is exemplified by successful product launches, such as the "Lazy Three-Tub Washing Machine," which achieved over 1 million units sold in three quarters [6] Group 3: Digitalization and Smart Technology - Haier aims for "extreme efficiency" through full-process digital transformation, improving operational efficiency and customer satisfaction with 80% of products delivered directly to users [6] - The company is advancing from product intelligence to scenario intelligence, integrating AI capabilities into home appliances for enhanced user interaction [7] Group 4: Ecosystem and Sustainability - Haier's smart home ecosystem connects over 66 million resources, providing comprehensive services across various life scenarios, including a new "people-car-home" ecosystem [9] - The company is committed to ESG principles, with initiatives aimed at achieving carbon neutrality by 2050 and offering energy-efficient products that exceed current standards [9]
新股首日 卧安机器人(06600)首挂上市 早盘平开 公司在家庭机器人系统提供商中排名全球第一
Jin Rong Jie· 2025-12-30 02:30
Core Viewpoint - Woan Robotics (06600) has successfully listed its shares at a price of HKD 73.8, raising approximately HKD 1.544 billion through the issuance of 22.2223 million shares, with no price fluctuation reported at the time of writing [1]. Company Overview - Woan Robotics is a global provider of home robotics systems, primarily targeting markets in Japan, Europe, and North America, and aims to build an ecosystem centered around smart home robotic products [1]. - According to a report by Frost & Sullivan, Woan Robotics ranks first globally among home robotics system providers with a market share of 11.9% based on retail sales projected for 2024 [1]. Product Offerings - The company focuses on developing home robotics systems to meet diverse user needs across various family scenarios [1]. - The comprehensive product portfolio includes enhanced execution robots and perception and decision-making systems [1]. - Enhanced execution robots consist of flexible skill robots that can mimic human finger and wrist movements for physical interactions, including door lock robots, curtain robots, and finger robots [1]. - Enhanced mobile robots can simulate human foot movements and, through modular product combinations, achieve functions such as cleaning, air purification, delivery, dynamic monitoring, and even participation in certain sports activities [1].
卧安机器人首挂上市 早盘平开 公司在家庭机器人系统提供商中排名全球第一
Zhi Tong Cai Jing· 2025-12-30 01:38
Core Viewpoint - Woan Robotics (06600) has successfully listed its shares at a price of HKD 73.8 per share, raising approximately HKD 1.544 billion in net proceeds from the issuance of 22.2223 million shares [1] Company Overview - Woan Robotics is a global provider of home robotic systems, with key markets in Japan, Europe, and North America, focusing on building an ecosystem centered around smart home robotic products [1] - According to a report by Frost & Sullivan, Woan Robotics ranks first globally among home robotic system providers with a market share of 11.9% based on retail sales in 2024 [1] Product Offering - The company has consistently focused on developing home robotic systems to meet diverse user needs across various family scenarios [1] - The comprehensive product portfolio mainly consists of enhanced execution robots and perception and decision-making systems [1] - Enhanced execution robots include flexible skill robots that can simulate human finger and wrist movements for physical interaction, such as door lock robots, curtain robots, and finger robots [1] - Enhanced mobile robots can mimic human "foot" movements and, through modular product combinations, achieve functions like cleaning, air purification, mobile delivery, dynamic monitoring, and even participation in certain sports activities [1]
新股首日 | 卧安机器人(06600)首挂上市 早盘平开 公司在家庭机器人系统提供商中排名全球第一
智通财经网· 2025-12-30 01:38
Core Viewpoint - Woan Robotics (06600) has successfully listed its shares at a price of HKD 73.8, raising approximately HKD 1.544 billion through the issuance of 22.2223 million shares, with no price fluctuation reported at the time of writing [1] Group 1: Company Overview - Woan Robotics is a global provider of home robotic systems, primarily targeting markets in Japan, Europe, and North America [1] - The company aims to build an ecosystem centered around smart home robotic products [1] Group 2: Market Position - According to a report by Frost & Sullivan, Woan Robotics ranks first globally among home robotic system providers with a market share of 11.9% based on retail sales projected for 2024 [1] - The company is recognized as a leading provider of home robotic systems, offering a wide range of robotic products designed for various home living scenarios [1] Group 3: Product Portfolio - Woan Robotics focuses on developing home robotic systems to meet diverse user needs across different family scenarios [1] - The comprehensive product portfolio includes enhanced execution robots and perception and decision-making systems [1] - Enhanced execution robots consist of flexible skill robots that can simulate human finger and wrist movements for physical interaction, including door lock robots, curtain robots, and finger robots [1] - Enhanced mobile robots can mimic human foot movements and, through modular product combinations, achieve functions such as cleaning, air purification, mobile delivery, dynamic monitoring, and even participation in certain sports activities [1]
全球布局与创新能力获认可 海尔智家获金骏马最具全球影响力企业奖
Zheng Quan Ri Bao· 2025-12-29 08:39
12月26日,由《证券日报》社有限责任公司主办的"2025证券市场年会"在北京香格里拉饭店举行。作为 年会的重要组成部分,2025金骏马奖颁奖典礼对在推动资本市场稳健运行和高质量发展方面作出突出贡 献的机构与个人予以表彰。凭借突出的全球化经营成果、持续的技术创新能力、完善的产业布局以及不 断提升的品牌影响力,海尔智家荣获"2025年度金骏马最具全球影响力企业奖"。 金骏马奖创设于2004年,至今已成功举办十七届。评选过程中,《证券日报》联合行业权威专家与智库 力量,坚持专业、审慎、公正原则,遴选具有示范价值的优秀上市公司、金融机构及管理者代表,已成 为资本市场具有广泛影响力的品牌奖项之一。 技术创新始终是海尔智家提升全球竞争力的核心支撑。公司在智慧家庭领域累计公开专利达23334件, 数量居行业首位,连续12年蝉联全球智慧家庭发明专利第一。2024年研发投入超过100亿元,重点布局 家庭服务机器人、低功耗芯片等前沿领域。多项核心技术获得国家科技进步奖认可,其中全空间保鲜技 术和底置恒温制冷技术在提升用户体验的同时,实现了能效水平的显著提升。 在品牌建设方面,海尔智家已形成覆盖不同细分市场的全球品牌矩阵,包括海 ...
海尔智家实现“低投入与高产出” 的强捆绑
Zhong Jin Zai Xian· 2025-12-23 09:34
提到海尔智家,很多投资者都比较关心他的利润、费率等问题。尤其是近年来其推动的数字化变革,实现 了持续的费降利增,让外界也充满了期待。 实际上不止是费降利增,海尔智家在营收规模增长的同时,费用绝对值却在下降,出现了"低投入与高产 出"的强捆绑。 数据是最好的说明。从2021年至2024年,海尔智家的营收、利润分别增长了588亿元、57亿元,费用绝对值 下降了30亿元。 那么,海尔智家是如何实现"低投入与高产出"的呢? 把握战略定位,走出差异化破局之路 如果把家电三巨头放在一起看,会发现他们在战略规划上存在差异,这就决定了三家企业资源的分配逻辑 不同。 其中,海尔智家战略上聚焦全球自主品牌、高端创牌、智慧家庭,更看重"用户黏性+生态协同",采用重资 产投入,强调用户体验。 美的集团是"规模效应+B端协同",通过混合渠道模式和多元化业务(家电+B端科技)进行扩张,部分自主品 牌+部分ODM/OEM。 格力电器则"单品聚焦+极致效率",以空调为核心、渠道为王,依赖强势经销商体系实现低成本高周转。 同时,海尔智家主动把分销纳入公司体系内,以3-4个百分点的费率差,获得了超过同行的终端控制权和灵 活性,为核心战略的落地做 ...
卧安机器人 12月18日起招股
Zheng Quan Shi Bao Wang· 2025-12-18 01:28
Group 1 - The company, Woan Robotics (06600.HK), plans to globally offer 22.2223 million shares, with 2.2223 million shares available in Hong Kong and 20 million shares for international offering, along with an over-allotment option of 3.3333 million shares [1] - The subscription period for the shares is set from December 18 to December 23, with a maximum offer price of HKD 81.00 per share and an entry fee of approximately HKD 8,181.69 for a board lot of 100 shares [1] - The total expected fundraising amount is HKD 1.6 billion, with a net amount of HKD 1.505 billion, which will be used to enhance R&D capabilities, expand sales channels and regional coverage, improve global brand recognition, general working capital, and repay outstanding bank loans [1] Group 2 - Woan Robotics is expected to be listed on the main board by December 30, 2025, with Guotai Junan Securities and Huatai Financial Holdings (Hong Kong) as joint sponsors [2] - The company is a global provider of home robotic systems, focusing particularly on markets in Japan, Europe, and North America, and aims to build an ecosystem centered around smart home robotic products [2] - The projected net profits for the company for the fiscal years 2023, 2024, and the first half of 2025 are expected to be -16.376 million, -3.074 million, and 27.903 million respectively, with year-on-year changes of 81.17%, 81.23%, and 304.55% [2]
海尔智慧家庭战略再获认可
Quan Jing Wang· 2025-12-08 10:31
Group 1 - The core viewpoint of the articles highlights Haier Smart Home's dual approach of showcasing practical applications at the "Good House Technology Exhibition" and establishing an innovation laboratory to address industry technical challenges, thereby transforming strategic layouts into tangible upgrades for users' homes [1][4]. Group 2 - The "Good House Technology Exhibition," which opened in November 2025, serves as a significant platform for Haier Smart Home to display its achievements in smart living, featuring five core areas that replicate a fully intelligent home environment, showcasing innovations such as automatic scene activation and proactive appliance management [2][4]. Group 3 - The "Smart Home Innovation Laboratory" acts as a crucial support for Haier Smart Home's technological framework, focusing on deep integration of production, academia, and research to tackle key pain points in home automation, thus laying a foundation for continuous iteration of Haier's smart home strategy [3][4]. Group 4 - The strategic implications of Haier Smart Home's initiatives are twofold: on the industry side, it aims to break down barriers by collaborating with state-owned enterprises and research institutions to create an open ecosystem, while on the user side, it leverages the Uhome model to liberate users from household chores and provide a seamless five-star service experience through the Haier Smart Home app [4].