Core Points - The Shandong Airport Management Group's Linyi Airport is enhancing passenger services through a combination of party culture and innovative service initiatives [1][2] - The "Our Festival" cultural service project is a key platform for integrating party culture into tangible passenger services [1] - The passenger service department has developed a brand service matrix called "1+6+N," which includes one main brand and six sub-brands, along with various service initiatives [1] Summary by Categories Service Innovation - The introduction of the "Five Ones" service method includes a greeting in local dialect, cultural explanations, traditional etiquette, a special gift, and a service connection card [1] - The establishment of the "Yimeng Spirit Red Sister Post" and the creation of a "Party Member Lecture Group" are part of the innovative service approach [1] Cultural Integration - The "初心向阳" (Initial Aspiration Towards the Sun) party brand has produced a red-themed storytelling piece that won national recognition, enhancing public recognition of red culture [2] - The integration of party culture into service has led to a significant increase in passenger satisfaction from 89% to 93.2%, while complaints have decreased by 33% [2] Recognition and Impact - The "Our Festival" initiative has received media coverage, and a related essay was selected as an excellent work in a provincial competition [2] - The model of integrating "Party + Culture + Service" not only preserves red heritage but also innovates service delivery, enhancing the political leadership and social influence of grassroots organizations [2]