Core Insights - The Industrial and Commercial Bank of China (ICBC) Jilin Branch focuses on "people's livelihood first, consumption-driven" strategies to stimulate local economic growth, achieving over 12 billion yuan in consumer spending by mid-August [1][4][7] Group 1: Consumer Activation Strategies - ICBC Jilin Branch constructs an integrated service ecosystem of "consumption + payment + financing" to direct financial resources towards the consumption sector [2] - The bank enhances customer experience by embedding financial services into daily life through initiatives like "e-life stations" and promotional activities such as "1 yuan purchase" and "check-in gifts" [2][4] - The bank organizes themed marketing events throughout the year, offering exclusive credit card discounts during major holidays and responding to national consumption promotion policies with financing cost reductions [4] Group 2: Elderly Financial Services - The bank prioritizes "elderly finance" as a key area for serving the public, launching the first "smart canteen" project in Changchun to improve dining convenience for seniors [5] - This initiative reflects the bank's commitment to social responsibility and enhancing the quality of life for the elderly through digital payment solutions [5] Group 3: Digital Ecosystem Development - ICBC Jilin Branch actively implements digital transformation strategies to enhance payment ecosystems across various sectors, including retail, healthcare, automotive finance, and cultural tourism [7] - The bank aims to strengthen financial supply capabilities while focusing on stimulating consumer spending and developing elderly care services [7] - Future plans include providing more precise, intelligent, and warm financial services to support high-quality development in the Jilin region [7]