Core Viewpoint - Yuexiu Property has developed a unique "scene-based deep cultivation" strategy through a comprehensive community ecosystem that integrates customer insights, spatial innovation, and resource ecology, enhancing customer engagement and brand loyalty [2][4][27] Group 1: Strategic Elevation - The community strategy is not merely a customer maintenance tool but is rooted in deep considerations for corporate strategic transformation, initiated in 2021 with extensive customer research involving over 43,000 homeowners [4][6] - The company has established a "1+N" community platform operation matrix, centered around the brand "Love Yue Club," integrating online content communities, offline community spaces, and lifestyle brands to create a service loop throughout the customer lifecycle [4][6] Group 2: Scene Reconstruction - Yuexiu's core competitiveness lies in the "scene + content" operation of spaces, achieving a 20% reduction in sustainable operating costs through product branding and standardization [10][11] - The company has launched various community cultural events and IPs, such as the "Remarkable Little New Star," which has engaged over 28,000 families, enhancing brand and customer stickiness [14][16] - The establishment of the "Yuexiu Life Partner" community co-construction IP aims to link various stakeholders for value co-creation, with over 30 unique community operations incubated [18][20] Group 3: Operational Innovation - Yuexiu's community operations exhibit three differentiated characteristics, focusing on deep collaboration across the customer lifecycle and utilizing tools like the "Love Yue Club" mini-program to connect with a broad customer base [24][25] - The company plans to establish a "customer operation" evaluation model by 2025, assessing brand assets, customer value, and commercial value [25] - The integration of community operation capabilities into a branded platform is part of a broader exploration of sustainable business models, including light asset operations and social capital linkage [26][27]