Core Insights - The 2025 Fujian Tourism Trade Fair successfully concluded, highlighting the integration of finance and cultural tourism, with a focus on high-quality development in the industry [1] Group 1: Financial Services for Cultural Tourism - The bank introduced tailored financial products for the Quanzhou cultural tourism industry, combining consumer discounts and support for intangible cultural heritage [2] - The bank's booth attracted significant attention, offering one-on-one consultations and interactive areas to engage visitors, enhancing the connection between finance and tourism [2] - The bank supports various landmark cultural tourism projects in Quanzhou, employing a "green + tourism" and "commercial bank + investment bank" model to inject financial resources into the industry [2] Group 2: Enhancing Consumer Engagement - The bank is actively stimulating consumer potential by offering exclusive credit card discounts during local events at attractions like the Ocean Kingdom [3] - An online platform, "Xingye Life App," features a "Xingxiang Cultural Tourism" section, with over 100,000 participants in online discount activities this year [3] - The bank aims to improve the international appeal of Quanzhou tourism by enhancing the consumer experience for foreign visitors, including currency exchange services [3]