Core Insights - The 2025 Fujian Tourism Trade Fair successfully concluded, highlighting the integration of finance and cultural tourism, with a focus on high-quality development in the industry [1] Group 1: Financial Services for Cultural Tourism - The bank introduced tailored financial products for the Quanzhou cultural tourism industry, combining consumer discounts and support for intangible cultural heritage [2] - The bank's booth attracted significant attention, offering one-on-one consultations and interactive areas to engage visitors, enhancing the connection between finance and tourism [2] - The bank supports various landmark cultural tourism projects in Quanzhou, employing a "green + tourism" and "commercial bank + investment bank" model to inject financial resources into the industry [2] Group 2: Enhancing Consumer Engagement - The bank is actively stimulating consumer potential by offering exclusive credit card discounts during local events at attractions like the Ocean Kingdom [3] - An online platform, "Xingye Life App," features a "Xingxiang Cultural Tourism" section, with over 100,000 participants in online discount activities this year [3] - The bank aims to improve the international appeal of Quanzhou tourism by enhancing the consumer experience for foreign visitors, including currency exchange services [3]

Group 1 - The core viewpoint emphasizes the importance of financial support in driving the high-quality development of the cultural and tourism industry, which is seen as a crucial engine for stimulating domestic demand and promoting consumption [1][2] - Traditional financing models are often inadequate for meeting the funding needs of the cultural and tourism sector, prompting financial institutions to explore differentiated paths and increase credit supply [1] - Innovative financial solutions, such as the introduction of biological asset credit enhancement models by banks, are opening new financing avenues for asset-light cultural and tourism enterprises [1] Group 2 - Financial support for the cultural and tourism industry extends beyond mere funding to include service innovations that enhance consumer experiences [1][2] - The sustainable development of the cultural and tourism industry requires collaborative efforts across the entire industry chain and the establishment of an ecosystem [2] - The shift from single credit support to a comprehensive empowerment model that includes "funding + services + ecosystem" is driving the cultural and tourism industry towards higher value-added growth [2]