智通财经记者 | 周芳颖 智通财经编辑 | 楼婍沁 图源：智通财经 图源：智通财经 GUESS母公司Authentic Brands Group（以下简称"Authentic"）向界面时尚确认了中国全线闭店消息，并表示正在进行中国市场战略调整，具体进展尚未披 露。 这意味着，GUESS在进入中国市场20年后正式按下发展暂停键。 但这次"退出"，与以往外资品牌因亏损撤场不同，它发生在股权结构剧烈变化之后。2026年初，Authentic完成对Guess？， Inc．的私有化交易，持有后者 51%知识产权，其余49%由原管理层持有。 近日，多位消费者收到短信称，美式时尚品牌GUESS因经营模式调整，全国所有线上线下店铺将在3月底前关闭。界面时尚通过天猫旗舰店客服亦确认将于 3月停止服务。多位线下门店店员也告诉界面时尚，将于3月底前陆续闭店，目前店内正以两折起清仓。 横向来看，同样承载美式基因的GAP与Forever 21，已经在中国市场走过一轮不同方向的重塑尝试。 GAP在被宝尊电商接手后没有退场重启，而是选择留下调整。它收缩折扣，优化门店模型，试图先把渠道秩序理顺。同时GAP正强化产品本地化与品类延 展，在"美 ...

（来源：指尖新闻沈阳晚报） 2月27日 不少消费者收到 美国知名时尚品牌GUESS 官方通知短信 消息显示 因经营模式调整，GUESS全国所有线上、线下店铺将在3月底前正式关闭，同时品牌方提及未来将以全新模式深耕中国市场，具体新布局尚未公布。 GUESS也要倒闭了?刚刚收 到的手机短信 #GUESS tion 哼哼哈嘿 2小时前 01 信息 · 短信 今天 12:09 【机时商贸】尊敬的 GUESS顾客,因经营模 式调整,全国所有线上 线下店铺将在3月底前 关闭。 GUESS未来将以全新模 式深耕中国市场,敬请 期待。 2小时前 信息 · 短信 今天 12:25 短信内容明确告知消费者闭店的核心安排，这一消息也在社交媒体引发热议，多位网友纷纷晒出收到的短信截图，不少人感慨 "突然收到通知，有点意外"，还有网友表示还未来得及入手心仪单品，对品牌闭店感到惋惜。 因经营模式调整,全国所有线上线 下店铺将在3月底前关闭。 GUESS未来将以全新模式深耕中国 市场,敬请期待。 12:14 ▲ III 5GA I Guess #D*奈克 | 沂 线上和线下店了 【机时商贸】尊敬的GUESS顾客, 因经营模式调整,全国所有 ...

Financial Data and Key Metrics Changes - The company reported record net sales of $1.3 billion, up 7% year-over-year, marking the 12th consecutive quarter of growth [5][15] - Gross margin was 62.5% and operating margin was 12%, both impacted by approximately 210 basis points due to tariffs [6][17] - Earnings per share exceeded expectations at $2.36, compared to $2.50 in the previous year [7][17] - The company repurchased $100 million worth of shares in the quarter, totaling $350 million year-to-date, representing 9% of shares outstanding at the beginning of the year [5][18] Business Line Data and Key Metrics Changes - Abercrombie brands saw net sales decline by 2% with comparable sales down 7%, while Hollister brands experienced a 16% increase in net sales and 15% in comparable sales [8][16] - The sequential improvement in Abercrombie was led by women's categories, with a strong transition to cold-weather products [9][10] - Hollister's growth was attributed to balanced contributions from both men's and women's categories, with strong cross-channel traffic [10][11] Market Data and Key Metrics Changes - In the Americas, net sales increased by 7%, while EMEA also saw a 7% increase, offset by a 6% decline in APAC [15][18] - Comparable sales in the Americas were up 4%, EMEA up 2%, and APAC down 12% [15] - The U.K. showed strong sales performance, while Germany and other European markets experienced softness [8][15] Company Strategy and Development Direction - The company is focused on sustainable long-term growth through investments in marketing, stores, and technology, including AI enhancements in customer service [12][13] - Plans for the fourth quarter include maintaining inventory aligned with trends and executing a strong marketing strategy [10][22] - The company aims to open 60 new stores and remodel 40 existing ones, expecting to be net store openers [20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to navigate the dynamic tariff environment and emphasized readiness for the holiday season [13][22] - The outlook for full-year net sales growth has been narrowed to 6%-7%, reflecting strong third-quarter performance [19] - The company anticipates a tax rate around 30% and expects net income per diluted share in the range of $10.20-$10.50 for the full year [20][21] Other Important Information - The company is leveraging its diversified sourcing footprint to mitigate tariff impacts and is focused on maintaining clean inventory levels [77][78] - The marketing strategy includes collaborations with brands like Taco Bell and Kimo Sabe to enhance brand awareness and customer engagement [52][54] Q&A Session Summary Question: Insights on Abercrombie brand performance by category and region - Management highlighted positive traffic and customer engagement, with strong inventory in key categories like denim and fleece heading into the fourth quarter [26][27] Question: Expectations for Hollister's momentum and future growth - Management noted balanced growth across genders and categories, with strong AUR growth and effective inventory management [33][34] Question: Composition of inventory and gross margin considerations for Q4 - Inventory is in good shape, with a 5% year-over-year increase at cost, and management expects continued AUR growth despite tariff impacts [42][43] Question: Marketing plans and promotional strategies for Q4 - Management confirmed increased marketing investment while maintaining flexibility in promotional strategies to optimize customer engagement [61][68] Question: Tariff impacts and pricing strategies for 2026 - Management expects to see relief from tariff headwinds in 2026 due to ongoing mitigation efforts and targeted price increases [76][84]

Core Insights - Guangdong, known as the "world's factory," accounts for nearly one-fifth of China's foreign trade exports, with many small and medium-sized manufacturing enterprises relying on overseas orders for growth. However, these companies are now seeking new growth paths in the domestic market due to shifts in the global economic landscape [1][11] - The transition to domestic sales is challenging for these enterprises due to a lack of understanding of domestic consumer demand, unfamiliarity with e-commerce operations, and insufficient channel resources and brand influence. E-commerce platforms like JD's Jingxi are helping these companies overcome these obstacles by providing comprehensive support [1][4][11] Group 1: Transition to Domestic Sales - JD's Jingxi platform offers a full-chain solution that allows foreign trade enterprises to transition to domestic sales without starting from scratch. For example, Dongguan Baoxi Clothing, which previously relied heavily on exports, successfully pivoted to domestic sales with Jingxi's assistance [3][4] - Guangzhou Blanting, a leading manufacturer of bra accessories, also experienced a smooth transition to domestic sales after joining Jingxi, achieving significant sales growth shortly after launching on the platform [3][4] Group 2: Building Long-term Competitiveness - Many Guangdong foreign trade enterprises possess production capacity and quality advantages but are trapped in an "OEM mindset," lacking market insights and brand operation capabilities. Jingxi's self-operated model helps these companies shift from passive selling to proactive brand creation, enhancing their long-term competitiveness in the domestic market [4][6] - Jingxi provides tailored support, including optimizing product presentation, improving marketing strategies, and offering supply chain planning advice, enabling companies like Ruishen Biotechnology to effectively enter the online market [6][8] Group 3: Successful Case Studies - Dongguan Xinyongtai, a small appliance manufacturer, successfully opened its domestic market with Jingxi's help, achieving over 1 million GMV in sales and expanding its product categories [8][11] - The success of these case studies reflects a broader trend among foreign trade enterprises across China leveraging Jingxi to navigate the challenges of transitioning to domestic sales, with over 4,000 foreign trade merchants from Guangdong already onboarded [11]

Core Viewpoint - Macy's reported better-than-expected Q2 financial performance, achieving the highest same-store sales growth in 12 quarters and raising its annual guidance [1][3][5]. Financial Performance - Q2 revenue decreased by 2.8% year-over-year to $4.81 billion, exceeding the expected $4.76 billion [1]. - Adjusted EPS was $0.41, significantly higher than the expected $0.18 [1]. - Net profit for the quarter was $87 million, down from $150 million in the same period last year [1]. Same-Store Sales - Same-store sales turned positive with a growth rate of 1.9%, the highest increase in 12 quarters, compared to an expected decline of 0.5% [1][3]. - Bloomingdale's reported a same-store sales increase of 3.6%, while Bluemercury saw a 1.2% increase [3][4]. Annual Guidance - The company raised its annual revenue and earnings guidance, now expecting net sales to reach $21.45 billion, slightly above the previous estimate of $21 billion [3]. - Adjusted diluted EPS guidance was increased to a range of $1.70 to $2.05, up from the previous range of $1.60 to $2.00 [3]. Strategic Initiatives - The company plans to close approximately 150 underperforming stores by 2026 and invest in stronger departments [5]. - CEO Tony Spring has focused on enhancing the performance of Macy's stores identified with the highest growth potential [5]. Market Outlook - Despite a strong Q2 performance, the company remains cautious about consumer spending in the second half of the year, with a projected sales decline of 0.5% to 1.5% [6]. - The company has incorporated the impact of tariffs into its forecasts and is optimistic about future performance [6]. Consumer Behavior - Consumers continue to show resilience, particularly in new and fashionable products [7]. - The company is focusing on expanding business areas that maintain growth momentum, such as denim, women's modern apparel, and watches [7].

Core Insights - The article highlights the decline of the Jeanswest brand, particularly in Australia, where all stores have closed, while in China, the brand is attempting a transformation with significant discounts [1][4]. Company Overview - Jeanswest, founded in Australia 53 years ago, was once a global leader in denim fashion, with a peak of 3,156 stores worldwide [2]. - The brand was introduced to China in 1993 by the Sunrise Group and became a popular choice among young consumers [2]. Sales Performance - From 2013 to 2016, Jeanswest's sales in Hong Kong dollars decreased significantly: 46.8 billion, 39.7 billion, 28.1 billion, and 19.3 billion respectively [2]. - By the end of 2017, the number of stores in mainland China had dropped to 1,219, only 40% of its peak [2]. Business Strategy - The Sunrise Group announced a restructuring of Jeanswest Australia to adapt to changes in the global retail landscape, focusing on e-commerce [4]. - From 2020 to 2024, Jeanswest's e-commerce sales in China are projected to grow over 13 times, with a forecasted total sales exceeding 6 billion yuan in 2024 [4]. Market Position - The brand is currently offering clearance sales in its stores, with prices as low as 59 yuan for T-shirts, reflecting a significant shift from its previous market position as a premium brand [6][7]. - Despite the low prices, the brand struggles to compete with fast fashion giants like UR, Uniqlo, and Zara, which have faster supply chains and more frequent product updates [8]. Consumer Sentiment - Many consumers express nostalgia for Jeanswest, associating it with their youth and past fashion choices, despite its current low-price strategy [10].